My Meeting With Elon Musk: Innovate Like A 5-Year-Old
Killer Innovations with Phil McKinney
Release Date: 11/12/2024
Killer Innovations with Phil McKinney
The $25 Million Perfect Presentation Picture this: You're in a conference room with 23 executives, everyone has perfect PowerPoint presentations, engineering milestones are ahead of schedule, and you're about to sign off on a $25 million bet that feels like a sure thing. That was the scene at HP when we were developing the Envy 133—the world's first 100% carbon fiber laptop. Everything looked perfect: engineering was ahead of schedule, we projected a $2 billion market opportunity, and the presentations were flawless. Six weeks after launch, Apple shifted the entire thin-and-light laptop...
info_outlineKiller Innovations with Phil McKinney
Every breakthrough innovation starts the same way: everyone thinks it's a terrible idea. Twitter was dismissed as "breakfast updates." Google looked "too simple." Facebook seemed limited to "just college kids." Yet these "stupid ideas" became some of the biggest winners in tech history. After 30 years making innovation decisions at Fortune 100 companies, I've identified why smart people consistently miss breakthrough opportunities—and how to spot them before everyone else does. Why Smart People Miss Breakthrough Ideas The problem isn't intelligence or experience. It's that we ask the wrong...
info_outlineKiller Innovations with Phil McKinney
In 2011, HP killed a $1.2 billion innovation in just 49 days. I was the Chief Technology Officer who recommended buying it. What happened next reveals why smart people consistently destroy breakthrough technology—and the systematic framework you need to avoid making the same mistake. HP had just spent $1.2 billion acquiring Palm to get WebOS—one of the most advanced mobile operating systems ever created. It had true multitasking when iOS and Android couldn't handle it, an elegant interface design, and breakthrough platform technology. I led the technical due diligence and recommended the...
info_outlineKiller Innovations with Phil McKinney
University of Washington researchers discovered something that should concern every parent: children who use AI to create can no longer create without it. And here's the concerning part: most parents have absolutely no idea it's happening. If you've been following our series on Creative Thinking in the AI Age, you know I've been tracking how artificial intelligence is rewiring human creativity. We've explored the 30% decline in creative thinking among adults, the science of neuroplasticity, and practical exercises to rebuild our creative capabilities. But today's episode is different. Today,...
info_outlineKiller Innovations with Phil McKinney
The most innovative creators don't use AI as a replacement – they use it as a strategic partner in a carefully choreographed dance of human and machine intelligence. Welcome to Part 4 of our series, Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement. In Part 1, we explored the alarming decline in creative thinking as we've grown dependent on AI. In Part 2, we discovered how neuroplasticity allows us to rebuild and enhance our creative capabilities. And in Part 3, I gave you a practical 10-minute daily workout to...
info_outlineKiller Innovations with Phil McKinney
Humans who committed to four thinking exercises for 10 minutes daily generated 43% more original solutions than the most advanced AI systems. Welcome to Part 3 of our series, Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement. In Part 1, we explored the concerning 30% decline in creative thinking as our use of AI tools has increased. In Part 2, we discovered how neuroplasticity – your brain's lifelong ability to reorganize itself – offers us a pathway to not just recover but enhance our creative abilities....
info_outlineKiller Innovations with Phil McKinney
Harvard neuroscientists confirm: creative thinking uses neural pathways that AI can't replicate – and never will. Hello, I'm Phil McKinney, and welcome to my innovation studio. Welcome to Part 2 of our series, – on strengthening your uniquely human creativity while using AI as a partner, not a replacement. In Part 1, we explored the alarming decline in creative thinking as we've grown dependent on AI. We saw how our ability to solve complex problems without algorithmic assistance has dropped by 30% in just five years, and how this cognitive atrophy affects everyone from students to...
info_outlineKiller Innovations with Phil McKinney
Harvard neuroscientists confirm: creative thinking uses neural pathways that AI can't replicate – and never will. Hello, I'm Phil McKinney, and welcome to my innovation studio. Welcome to Part 2 of our series, – on strengthening your uniquely human creativity while using AI as a partner, not a replacement. In Part 1, we explored the alarming decline in creative thinking as we've grown dependent on AI. We saw how our ability to solve complex problems without algorithmic assistance has dropped by 30% in just five years, and how this cognitive atrophy affects everyone from students to...
info_outlineKiller Innovations with Phil McKinney
Our ability to solve complex problems without AI has plummeted 30% in just five years. That's not just a statistic – it's the sound of your brain cells surrendering. We are announcing a new series we are calling – Creative Thinking in the AI Age – on strengthening your uniquely human creativity while using AI as a partner, not a replacement. Today, we will explore how AI dependency is creating a pandemic of reduced creative thinking and why this matters more than you might realize. Look around. We've all seen it – colleagues endlessly prompting AI for answers, friends asking...
info_outlineKiller Innovations with Phil McKinney
In 2007, two designers struggling to pay rent in San Francisco had a seemingly simple thought: "What if people could rent out their spare rooms to travelers?" This question—posed by Brian Chesky and Joe Gebbia—sparked what would become , a company now valued at over $100 billion that has fundamentally reshaped how millions of people travel. The power of their question wasn't just in identifying a market gap. It challenged fundamental assumptions about hospitality, property use, and trust between strangers. It wasn't just incremental—it was transformative. And here lies the innovation...
info_outlineWhen I walked into Elon Musk's office at Tesla in 2011, I knew I was about to see something remarkable, but I couldn't have predicted how mind-opening the experience would be. Elon Musk, known for revolutionizing industries through SpaceX and Tesla, has a way of questioning the world that feels almost childlike—but not in the way you might think. He roots his approach to problem-solving not an extensive knowledge of past achievements but by tackling challenges like a 5-year-old, unafraid to ask 'why' until he reaches the core of an issue. Here's what I learned about innovation from my meeting with Elon Musk.
The Power of First Principles Thinking
What sets Elon Musk apart is his commitment to First Principles Thinking—a method that deconstructs problems to their fundamental truths. Instead of relying on established ideas, Musk strips away assumptions and starts from scratch. His belief is simple: assumptions can limit innovation, while first principles allow endless possibilities. He often explains it like this: "The normal way we conduct our lives is reasoning by analogy… But with first principles, you boil down to the most fundamental truths and then reason up from there."
3 Steps to First Principles Thinking
We can boil down Musk's approach into three actionable steps anyone can use.
- Identify Your Assumptions: Challenge every "truth" and tradition associated with a problem. If you notice something is "always done this way," ask yourself, "Why?"
- Break Down to Fundamental Truths: Identify core, provable facts that can't be further simplified.
- Build Up from Basics: Reimagine a solution based solely on these fundamental truths, ignoring all previous conventions.
My Experience: How Elon Musk Sees Beyond Assumptions
During our conversation about HP's military-grade rugged displays, I watched Musk break down assumptions about car interfaces. What began as a discussion about technology quickly turned into a reimagining of how drivers interact with their vehicles. For example, Musk questioned why dashboards needed physical buttons and considered the actual purpose of car displays—this ability to strip down assumptions allowed Musk to redefine what was possible for Tesla's interface design.
Rethinking Innovation Like a 5-Year-Old
Musk's thought process is more than just a strategy—it's a mindset. Think about how a 5-year-old constantly asks "why" to understand the world. Musk approaches challenges with a similar curiosity, seeing barriers as merely starting points for innovation. This is a reminder that breakthrough thinking doesn't require years of experience or knowledge; it requires curiosity and the courage to question what others accept as true.
Facing Resistance
One takeaway from my time with Elon Musk was his ability to anticipate pushback. "Government officials will push back," he told me, predicting resistance to his vision of touch-screen interfaces in cars. Thirteen years later, regulatory bodies are challenging touch interfaces, advocating for more physical buttons for safety. Musk's foresight shows that innovators often face institutional resistance when pushing boundaries.
How You Can Innovate Like Elon Musk
Applying first principles thinking is more straightforward than it sounds; you don't need to be a tech billionaire. Here are a few steps:
- Start Small: Apply first principles to daily routines or small business processes.
- Challenge Assumptions: Identify one routine task, repeatedly ask " why, " and strip it down to its core need.
- Build from Basics: Create a new, more effective approach based on your answers.
Final Thoughts
What I learned that day in Musk's office wasn't just a new strategy—it was a reminder that the most significant innovations often come from childlike curiosity. By questioning everything, we open ourselves to a world of possibilities beyond what we currently accept as possible. So, the next time you face a seemingly insurmountable problem, channel your inner 5-year-old and ask, "What if we're thinking about this all wrong?"