7 Physical Thinking Tools That Will Improve Your Creativity More Than AI
Killer Innovations with Phil McKinney
Release Date: 04/08/2025
Killer Innovations with Phil McKinney
In 2005, I had a ten-minute conversation at San Jose Airport that generated billions in revenue for HP. But here's what's fascinating: three other HP executives heard the exact same conversation and saw nothing special about it. If you read Monday's Studio Notes, you know this story from the emotional side—what it felt like to have that breakthrough moment, the internal resistance I faced, the personal transformation that followed. Today I'm delivering on my promise to give you the complete tactical methodology behind that insight. I'm going to show you the systematic framework I call...
info_outlineKiller Innovations with Phil McKinney
In October 1903, The New York Times published an editorial mocking the idea of human flight, stating that a successful flying machine might take "from one to ten million years" to develop through the efforts of mathematicians and engineers. Eight weeks later, on December 17, 1903, the Wright brothers achieved the first powered, controlled flight over the beaches of Kitty Hawk, North Carolina, proving the skeptics wrong. The smartest people in the world got this catastrophically wrong. What does that tell us about impossibility itself? Every industry has billion-dollar opportunities...
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Your best innovation ideas aren't losing to bad ideas – they're losing to exhaustion. I know that sounds counterintuitive. After 30 years of making decisions at HP and CableLabs, I thought I understood why good ideas failed. Market timing. Technical challenges. Resource constraints. Sometimes that was the case … but most of the time, I was wrong. We've created an innovation economy that's too innovative to innovate. And if you're wondering why your breakthrough ideas keep getting ignored, dismissed, or tabled "for later review," this video will show you the real reason. I'm going to...
info_outlineKiller Innovations with Phil McKinney
A software engineer grabbed a random word from a dictionary – "beehive" – and within hours designed an algorithm that saved his company millions. While his colleagues were working harder, he was thinking differently. This breakthrough didn't come from luck. It came from lateral thinking – a systematic approach to finding solutions hiding in plain sight. I'm Phil McKinney and welcome to my Innovation Studio. In this episode, we will cover the lateral thinking framework. Not theory – a practical, step-by-step system you can use immediately. You'll try your first technique in the next...
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The most popular piece of innovation advice in Silicon Valley is wrong—and it's killing great ideas before they have a chance to succeed. I can prove it with a story about a glass of water that sat perfectly still while a car bounced beneath it. My name is Phil McKinney. I spent decades as HP's CTO making billion-dollar innovation decisions, and I learned the hard way that following "fail fast" advice cost us billions and robbed the world of breakthrough technologies. Today, I'm going to share five specific signs that indicate when an idea deserves patience instead of being killed...
info_outlineKiller Innovations with Phil McKinney
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info_outlineKiller Innovations with Phil McKinney
You know that moment when you walk into a meeting and immediately sense the mood in the room? Or when a proposal looks perfect on paper, but something feels off? That's your intuition working—and it's more sophisticated than most people realize. Every leader has experienced this: sensing which team member to approach with a sensitive request before you've consciously analyzed the personalities involved. Knowing a client is about to object even when they haven't voiced concerns. Feeling that a project timeline is unrealistic before you've done the detailed math. That instinctive awareness...
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The $25 Million Perfect Presentation Picture this: You're in a conference room with 23 executives, everyone has perfect PowerPoint presentations, engineering milestones are ahead of schedule, and you're about to sign off on a $25 million bet that feels like a sure thing. That was the scene at HP when we were developing the Envy 133—the world's first 100% carbon fiber laptop. Everything looked perfect: engineering was ahead of schedule, we projected a $2 billion market opportunity, and the presentations were flawless. Six weeks after launch, Apple shifted the entire thin-and-light laptop...
info_outlineKiller Innovations with Phil McKinney
Every breakthrough innovation starts the same way: everyone thinks it's a terrible idea. Twitter was dismissed as "breakfast updates." Google looked "too simple." Facebook seemed limited to "just college kids." Yet these "stupid ideas" became some of the biggest winners in tech history. After 30 years making innovation decisions at Fortune 100 companies, I've identified why smart people consistently miss breakthrough opportunities—and how to spot them before everyone else does. Why Smart People Miss Breakthrough Ideas The problem isn't intelligence or experience. It's that we ask the wrong...
info_outlineKiller Innovations with Phil McKinney
In 2011, HP killed a $1.2 billion innovation in just 49 days. I was the Chief Technology Officer who recommended buying it. What happened next reveals why smart people consistently destroy breakthrough technology—and the systematic framework you need to avoid making the same mistake. HP had just spent $1.2 billion acquiring Palm to get WebOS—one of the most advanced mobile operating systems ever created. It had true multitasking when iOS and Android couldn't handle it, an elegant interface design, and breakthrough platform technology. I led the technical due diligence and recommended the...
info_outlineIn a world obsessed with digital tools and AI-generated solutions, it's easy to forget the original engines of creative transformation—our hands, our senses, and the objects we manipulate. Sure, artificial intelligence can analyze patterns faster than we can blink. But if you're searching for that breakthrough moment that flips a challenge on its head, you're better off reaching for physical thinking tools. These tactile instruments engage your mind in ways algorithms can't, triggering insight through perception rather than prediction.
The real secret? These thinking tools aren't new. They're rooted in centuries-old traditions that redefined how humanity thinks, creates, and innovates. Let's explore seven modern physical tools that will do more for your creativity than any AI assistant can.
Why Thinking Tools Matter More Than Ever
Ideas didn't just power the Scientific Revolution—it was driven by instruments. Galileo's telescope didn't just reveal Jupiter's moons; it shattered humanity's view of its place in the universe. These early thinking tools—from telescopes to barometers—reshaped knowledge and the very act of knowing.
Today, we stand at another inflection point. AI is fast and efficient, but it often reinforces existing patterns. Physical thinking tools can break those patterns entirely because they engage your senses.
7 Modern Thinking Tools That Will Improve Your Creativity
1. Oblique Strategy Cards
Created by Brian Eno and Peter Schmidt, these cards prompt creative detours like "Use an old idea" or "Emphasize the flaws." The physical act of drawing a card makes the moment memorable and sets a deliberate tone—something a digital prompt can't replicate.
1. Killer Questions Card Deck
Instead of telling you what to do, these cards ask questions that reroute your brain—like "What if our biggest competitor became our best customer?" The power is in the pause they create before action.
2. Innovation Dice
Roll a constraint—"reduce cost by half," "change your timeline"—and you're instantly rethinking your assumptions. It's randomized pressure with a creative twist.
3. Tangible Problem Mapping Kits
Use physical tokens to represent pain points, users, and interactions. Moving these around on a table reveals patterns you wouldn't notice on a spreadsheet.
4. Metaphor Objects
Want your app to "work like a Swiss Army knife"? Use real objects to represent abstract ideas. This builds instant understanding in group settings.
5. Decision Wheels
They look like toys, but they cut through indecision with surprising clarity. Spinning a physical wheel turns choices into commitments.
6. Material Libraries
Touching different fabrics, metals, or plastics triggers sensory thinking. Sometimes, a breakthrough comes from texture—not text.
Thinking Tools Create the Right Kind of Friction
Physical thinking tools slow you down just enough to notice the details. That pause is powerful. It invites reflection and allows your brain's deeper, less conscious mechanisms to get involved. You're no longer reacting—you're reimagining.
Unlike AI, which excels at finding answers fast, these tools force you to linger in the question. That's where insight lives.
Build Your Thinking Toolkit
- Start small: Try just one tool for a week.
- Make it yours: Create custom cards or metaphor objects.
- Involve others: Collaboration multiplies their power.
- Create rituals: Use them before big decisions or creative sessions.
Final Thoughts
If you're serious about creativity, you need tools that challenge, not just optimize. Physical thinking tools aren't relics—they're essential. They help us reframe, reconnect, and ultimately reimagine what's possible.
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Creativity doesn't come from having all the answers. It comes from asking the right questions—and sometimes, from rolling the right die.
Keep creating, keep experimenting—and above all, keep thinking differently.