loader from loading.io

Pitchwerks #138 - Dr. Doug Nelson | Lumis

The Pitchwerks Podcast

Release Date: 06/05/2019

Pitchwerks#157 - Anessa Fike | Fike and Co show art Pitchwerks#157 - Anessa Fike | Fike and Co

The Pitchwerks Podcast

Whether you call it “people operations”, “human resources”, or something else entirely, you have to admit that there seems to be a lot more marketing floating around in the department that deals with people and talent and such lately.  This week’s guest is Anessa Fike, the founder and CEO of Fike and Co, and she’s here to tell Scot MacTaggart all about that marketing mindset that has taken hold, and is now called “employer branding”. Anessa was once in charge of recruiting for The Motley Fool, one of the best-loved employers in the country, and has shared her knowledge...

info_outline
Pitchwerks #156 - Jim Krenn | No Restrictions show art Pitchwerks #156 - Jim Krenn | No Restrictions

The Pitchwerks Podcast

Jim Krenn is the creator and co-host of the successful “No Restrictions” podcast, now produced by the team at the Pittsburgh Current.  He has stayed local to his hometown of Pittsburgh and still remained successful in his entertainment career, which now spans more than 30 years.  Jim Krenn will always be a comedian -- many Pittsburghers think of him as the personality that put the WDVE morning show on the map, others as the backbone of Nickelodeon’s cult hit “Action League Now!”   This week, Jim comes into the Epicast Studios to talk with Scot MacTaggart about his many...

info_outline
Pitchwerks #155 - Katie Dudas | Scarehouse show art Pitchwerks #155 - Katie Dudas | Scarehouse

The Pitchwerks Podcast

It’s October, so let’s talk about Scarehouse, the nation’s top haunted attraction!  Scot’s friend Katie Dudas - aka Dudders - is the sales and marketing director for the all of the various Scarehouse projects and attractions, and this week she opens her playbook all the way up for Pitchwerks listeners.  Immersive experiences, data analytics, geography, social media, customer reviews, and what regular retailers can learn from attractions like Scarehouse and its sister properties -- everything’s on the table. If you’re in the area, be sure to thank Katie for sharing her...

info_outline
Pitchwerks #154 - Andrew Knox | AKM Productions show art Pitchwerks #154 - Andrew Knox | AKM Productions

The Pitchwerks Podcast

From the individual operator working a sales or marketing job on their own, to the major ad agency or corporate brand, everyone’s in the media business right now.  This week’s Pitchwerks features Andrew Knox of AKM Productions. AKM is the company behind a couple of media production toolboxes, such as Remaster Media and Kontent Core, and Andrew is the CEO and founder behind all of it.  With Remaster Media, Andrew is looking to give content creators a fast way to master their products, and with Kontent Core, he provides professionally produced clips through an efficient...

info_outline
Pitchwerks #153 - Gina Vensel | Sensi Pittsburgh show art Pitchwerks #153 - Gina Vensel | Sensi Pittsburgh

The Pitchwerks Podcast

There was a time, not that long ago, when selling ads and sponsorships in a “pro-cannabis lifestyle magazine” would have sounded like an insurmountable challenge in Western Pennsylvania.  Things are changing though, because Gina Vensel is bringing Sensi - a free, pro-cannabis lifestyle magazine - to her hometown of Pittsburgh. Gina has assembled the sponsors and advertisers necessary to make Sensi Pittsburgh successful, and this week she answers Scot MacTaggart’s questions on messaging, strategy and how Gina and her team target prospective clients as they build the Pittsburgh...

info_outline
Pitchwerks #152 - Elyce Henkin | AKA NYC show art Pitchwerks #152 - Elyce Henkin | AKA NYC

The Pitchwerks Podcast

This week, we get a call from New York City!  Elyce Henkin jumps on the line with Scot MacTaggart to talk about how marketing and advertising work in the world’s most competitive theater market.  Elyce is the director of partnerships and brand experience at AKA NYC, and her firm handles the marketing for major Broadway shows like Come From Away, The Prom, and Harry Potter and the Cursed Child.  Elyce and Scot spend quite a bit of time talking about how important it is to find and use an authentic voice and approach when you’re marketing art with a specific message and point...

info_outline
Pitchwerks #151 - Mike Capsambelis | Awesome Pittsburgh show art Pitchwerks #151 - Mike Capsambelis | Awesome Pittsburgh

The Pitchwerks Podcast

If you’re not familiar with the Awesome Foundation or Awesome Pittsburgh, then you have to check out this week’s show.  If you go to an Awesome Pittsburgh pitch party, you’ll leave with a smile on your face, after seeing a bunch of locals proposing off-the-wall civic improvement ideas in search of a $1,000 grant.  This week’s guest is Scot’s friend Mike Capsambelis, a founder and trustee of Awesome Pittsburgh who gets to vote on these pitches, and a very smart guy who oversees projects at Google. Mike explains what kinds of pitches they get, how they judge them, and what he...

info_outline
Pitchwerks #150 - Ingrid Cook | SHzoom show art Pitchwerks #150 - Ingrid Cook | SHzoom

The Pitchwerks Podcast

Later this year, Ingrid Cook and the SHzoom team will bring their long-awaited “Uptime” product to market to assist fleets with minor accidents and other types of service.  Uptime’s release is the latest milestone on a 10-year journey that began when Ingrid had a regular job working for someone else. Along the way, Ingrid’s team has assembled a portfolio of patents, performed extensive customer discovery and market validation, and taken a beta version of the offering to test users.  This week, Ingrid comes into the Epicast Studios to talk to Scot MacTaggart and the Pitchwerks...

info_outline
Pitchwerks #149 - John Conturo | Conturo Prototyping show art Pitchwerks #149 - John Conturo | Conturo Prototyping

The Pitchwerks Podcast

Conturo Prototyping is a crazy place.  They create the first few versions of new components so that inventions can be perfected and turned into new products.  Right now, while you’re reading this, they’re building parts for new products that you probably haven’t even imagined, and they’re still a very young company.  This week, John sits down with Scot MacTaggart to explain his company’s rapid success, the challenges of cash flow, and the business of building parts for autonomous trucks and mechanical lungs, and trying to level up so he can equip the International...

info_outline
Pitchwerks #148 - Kevin Kelly and Doug Reynolds | Rhabit + DDI show art Pitchwerks #148 - Kevin Kelly and Doug Reynolds | Rhabit + DDI

The Pitchwerks Podcast

This week we’re talking strategic investment with our old friend Kevin Kelly, CEO of Rhabit Analytics, and Doug Reynolds, EVP of Development Dimensions International (DDI), who counts technology and innovation efforts among his responsibilities there.  They came in the Epicast Studios to talk about their collaborative efforts, as DDI’s Venture Fund has now made a strategic investment in Rhabit, and to let Scot MacTaggart ask everything you ever wanted to know about strategic investment arrangements and the motivations behind them.

info_outline
 
More Episodes

No one likes medical errors, and no one likes being bad at their job, but this week’s guest explains that lack of quality practice and insufficient access to hands-on training opportunities have created serious problems in healthcare.  Dr. Doug Nelson is not a medical doctor. He’s a bioengineer and mathematician who took an interest in entrepreneurship after discovering a gap in the marketplace. This week, Doug tells Scot how he learned to give a great product demo, how he sells the value of Lumis, and the pair reflects on what makes practice and training more effective for the student.