Down the Rabbit Hole
Pixie Dust & Profits
Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we’re not just talking about content repurposing. We’re diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration from how Disney cleverly markets new attractions within their parks, this episode is all about leveraging what you already have to enchant and engage your customers further. Listen now and discover: How Disney uses The Haunted Mansion rides to promote its movies Strategies for seamlessly...
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Seasonal Treats In Your Business
Pixie Dust & Profits
As we gear up for our next Pixie Dust LIVE event, we reflect on how Disney theme parks consistently surprise and delight their regular visitors. From limited-time treats at the parks to the clever marketing strategies Disney employs, we discuss how small businesses can take a page out of Disney's playbook and share some advice on how businesses can create their own “limited-time offers" to entice and retain customers. Plus, get ready for a bit of an unexpected debate about Disney merchandise. Listen now and discover: The brilliance behind Disney's limited-time merch and its ability to...
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Genie+ Changes
Pixie Dust & Profits
In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks without breaking the Genie+ bank to make the most of your next Disney visit. Listen now and discover: How Genie+ replaced Fast Pass at Disney parks, offering Lightning Lane passes for popular rides either through individual purchases or with Genie+, allowing one ride reservation at a time. Why...
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Moving Your Mirrors
Pixie Dust & Profits
In this episode, we discuss a seemingly peculiar design choice of Disney Parks: the bathroom mirrors. More specifically, how they’re intentionally placed away from the hand-washing stations for a very conscious reason—and it’ll make so much sense once you hear it! (No one preens like Gaston, after all.) Listen now and discover: How intentional design can help run your business more smoothly and prevent bottlenecks The importance of identifying and addressing these obstacles to enhance efficiency and productivity Why effective communication and delegation within teams is imperative...
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One Day at Disney
Pixie Dust & Profits
In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can’t get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short episodes. Listen now and discover: The importance of intentional content planning and structuring to maximize output across different platforms The difference between content multiplication and repurposing Why pre-planning and considering the unique requirements of each platform And so much...
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Disney vs. Universal
Pixie Dust & Profits
In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter visits and prices accordingly. Tune in to discover how these insights into different pricing strategies can be applied to pricing services in the business world. Listen now and discover: How Disney’s “loyalty” creates an ecosystem that speaks to their specific target market How Universal’s...
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Free Speech Extends to Businesses, Too
Pixie Dust & Profits
In this episode, we’re discussing the ongoing battle between Florida's governor, Ron DeSantis, and Disney. It all started when Disney spoke out against a bill in Florida that restricts school children from talking about the “don’t say gay” bill. Disney has been striving to be more inclusive and representative in their content and employment practices. In *alleged* retaliation, Governor DeSantis threatened to remove Disney's special district status, which would shift the cost of managing Disney's infrastructure onto taxpayers. Tune in to discover how Disney is mitigating this and what...
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The Disney Dining Plan Returns!
Pixie Dust & Profits
We’re kicking off summer with a brand-new series! Join us as we discuss the highly anticipated return of the Disney Dining Plan. While it may seem more expensive than paying out of pocket, we explore why people still love it. The convenience of upfront payment and the elimination of worrying about expenses make it a popular choice. We discuss ways you can incorporate convenience into your business offerings, such as offering automated payments and additional services. Tune in to discover how you can make your customers' lives easier and boost your business in the process. Listen now and...
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Backstage Pass: Pixie Dust LIVE
Pixie Dust & Profits
Want to mastermind with other business owners in The Happiest Place on Earth? Pixie Dust Live is a live business retreat held at Disney World, designed for anyone who needs to find breakthroughs in their biz. During this mastermind retreat, you’ll work with industry experts (that’s us!) and other business owners like you to find 1:1 support and guidance for anything you might be struggling with, or growing towards, in your own biz. Plus — we have a lot of fun at Disney too (yes, we ride all the rides and see all the sights, mouse ears at the ready!). ...
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Leadership Lessons from Bob Iger: Part 2
Pixie Dust & Profits
In part 2 of our series on leadership lessons from Bob Iger, we dig into what curiosity, fairness, integrity, and thoughtfulness look like as a business owner. If you missed part one, we encourage you to go back and listen to that episode first! There, we talk about some of Iger’s greatest achievements and how his unwavering optimism played a role in forging some of the most successful years in all of Disney history. Resources mentioned: The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company: Frustrating Your Fans: A Cautionary Tale About Disney:...
info_outlineDuring Bob Iger’s 15+ years leading Disney, he’s given small business owners something to look up to and learn from.
In this first episode of a two-part series, we’re taking the leadership lessons Iger discusses in his book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.
We’ll dive into each of the 8 lessons that Iger shares and explain how you can also use these lessons in your own small business!