017: Real Expert: Why It Takes Drive and a Little Luck to Build a Business with Janelle Thomson
Planner Life Podcast | A Podcast For Wedding Planners
Release Date: 11/10/2020
045: Alexa Kritis Events
Planner Life Podcast | A Podcast For Wedding Planners
Today's guest is Alexa Kritis, owner of Alexa Kritis Events in Tampa, Florida. Born and raised in New York, Alexa found her passion for weddings at a very early age, already working in the wedding industry in high school. After earning her degree in management and event planning from Lim College in New York City, she accepted a position as a wedding coordinator at a luxury hotel which required that she make the big and exciting move from the Big Apple to the Sunshine State. With vast experience gained from being on the venue and catering side of events, she felt confident she...
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044: Holding It In
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners, in this episode, I am sharing a very personal story about loss and how timing of life can be really challenging in the wedding industry. How heartbreak and loss happens when it's least expected and often least convenient. How pushing through your own feelings for what is best for your clients is SO HARD and not something I have ever really heard anyone talk about. Please enjoy this brief episode to acknowledge how sometimes you have to hold it all in and you are not alone. Thank you for listening. In loving memory of those we have lost but hold in our hearts always. ...
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043: Kelsey Rae Designs
Planner Life Podcast | A Podcast For Wedding Planners
Today's guest is Kelsey Rae Angelotti, owner and creative director at Kelsey Ray Designs. Kelsey got her degree in business from Vanguard University and landed her first job out of college at Ponte Winery in Temecula, California. After a move to Greenwich, Connecticut, it was there that she got a job doing social media for a luxury hotel group in South America and Italy. And she was encouraged to launch her own company, Kelsey Ray Designs, on the side. Over the years, she's built a large team and then scaled it back to focus on more full -service planning and design. Kelsey moved across the...
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042: Christine of CMG Events
Planner Life Podcast | A Podcast For Wedding Planners
Today's guest is Christine Garrison, the owner and visionary force behind CMG Events. CMG Events is an award -winning event planning and design company with planners based in Napa Valley, the Bay Area, and Los Angeles, California. CMG also plans and designs destination weddings in locations like Idaho, Colorado, Texas, Arizona, Hawaii, Italy, Mexico, and more. Christine is passionate about creating unforgettable moments and she brings a blend of sophistication and creativity to each and every one of her weddings. Christine and her team have orchestrated hundreds of celebrations and have graced...
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041: Ask Me Anything with Heather & Karen
Planner Life Podcast | A Podcast For Wedding Planners
On today’s episode, Heather & Karen from Blissfully Styled sit down to answer submitted questions from the Planner Life Community. A little bit about the guest co-host today- Karen Sieger owner of Blissfully Styled. Karen is a genuine empath and always game for a celebration. There's nothing Karen loves more than immersing herself in event planning and designing. She is an advocate for her couples, infusing positivity, creating elegant designs obsessing over the tiniest of details. Her mission is to create blissful planning and wedding day experience for her couples and vendor...
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040: Steven Greitzer of Provenance
Planner Life Podcast | A Podcast For Wedding Planners
On today's episode, Heather Hoesch Olsen, interviews Steven Greitzer, who is the founder and CEO of Provenance. After officiating weddings for years and feeling frustrated and shocked by the lack of resources for couples and their first time officiants, he founded Provenance in 2021 to modernize ceremony design. Today, tens of thousands of wedding planners, couples, officiants, bridal party, and other toast givers used Provenance's suite of tools to craft meaningful and personalized wedding ceremony scripts, vows, and toasts for modern day weddings. In this episode, they talk about...
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039: Jeannie Savage of Details Details
Planner Life Podcast | A Podcast For Wedding Planners
On today's episode, Heather Hoesch Olsen, interviews Jeannie Young Savage, owner of Details Details. Jeannie has established a reputation of excellent event management and producing original, fresh, and innovative design concepts. With two bachelor's of arts degrees from the University of California Irvine, and over 10 years of hospitality experience, she provides an insider's approach to assembling and managing vendors. Jeannie's creativity and impeccable taste continue to produce elegant, extraordinary, and unforgettable events. With meticulous planning and a passion for perfection, she...
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038: Shannon Pruitt of Sunday Muse Design
Planner Life Podcast | A Podcast For Wedding Planners
In this episode, Heather Hoesch Olsen, interviews Shannon from Sunday Muse Design, a web designer specializing in working with wedding professionals. Shannon shares her journey from a background in wedding planning to becoming a web designer. The discussion highlights the importance of having a strategic approach to website design, understanding ideal clients, and incorporating SEO. Topics in their conversation include: - The Importance of a Strategic Website - Working with New Clients - Strategic Planning for New Businesses - Setting Clients Up for Success - Choosing the Right Platform -...
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037: My Wild Wedding Story
Planner Life Podcast | A Podcast For Wedding Planners
Hi Planners! Join Heather is joined by her husband, Jeff Olsen for a personal espisode where they share their story. From their first date, to planning the proposal and how they two had similar challenges to so many of Heather's clients. Listen as they share their planning experience, their roles in planning and how they were not at all prepared for the plot twist that happend just two days before their wedding. How this last minute change in venue was less than ideal and how the indcredible team handled it so incredibly well. Spoiler alert- it was a happy ending. You won't want to miss this...
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036: Nora Sheils of Bridal Bliss & Rock Paper Coin
Planner Life Podcast | A Podcast For Wedding Planners
Hey planners! In today’s episode, Nora Sheils of Bridal Bliss and Rock Paper Coin joins Heather for a candid conversation on her story, percentage pricing and creating a system to make planners and client’s lives easier. Listen in as she shares how she and her team made the shift to percentage based pricing and never looked back. Plus, you’ll even hear about the inspiration behind her brand Rock Paper Coin that has created an easy to use platform for invoicing in the wedding industry, and the importance of choosing the right tech for your wedding planning business. Find It Fast: Meet...
info_outlineHey planners! If you’ve been looking for a little inspiration for building your business then you’re in for a treat! This episode is jam-packed with great advice from florist and educator for creative entrepreneurs, Janelle Thomson. Janelle dives into how she got her start in the wedding industry and how she started Lavenders Floral after someone took a chance on her and gave her a big opportunity to take over their existing floral business. In this episode, she talks about that journey and how she went from being a yes woman to learning when she should say “no”. She shares so much wisdom on collaborating with other industry professionals, knowing your numbers and what specific things in her business helped to drive her business to success.
What’s in this episode:
- How Janelle got into the wedding industry
- How her study abroad experience brought her more clarity on her life
- The opportunity she got to start her own business
- Janelle’s transition to becoming a business owner
- The aha-moment that taught her to say “no”
- Her thoughts on making the time and effort to figure out solutions to problems
- Her experience with collaborative styled shoots
- How knowing your numbers is essential for your business
- Specific things she did that she attributes to her success
- What brought her to the point of hiring a financial advisor
- Why they’re launching a sister company for their floral company
- What’s coming next for her business
About Janelle:
Janelle Nicole Thomson is a California-based florist and educator for creative entrepreneurs. She is highly sought after for her creative direction and is widely published for her thoughtful and transformative wedding installations, editorials and focused work-ethic. Working in tandem with her luxury textile company, Tono + co., her work has been featured in Martha Stewart Weddings, Brides, Style Me Pretty, Magnolia Rouge Magazine and Utterly Engaged Magazine.
Connect with Janelle:
Lavenders Floral | Instagram | Facebook
Tono + co | Instagram | Facebook | Pinterest
Links:
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Today’s sponsor for the Planner Life Podcast is Honeybook. Honeybook and LVL go way back, and that’s because we were one of their first beta users. Honeybook is an online business management tool that organizes client communication, bookings, contracts, invoices and so much more - all in one place. They’re offering listeners of the Planner Life Podcast 50% off your first year. That’s a savings of $200 when you visit http://share.honeybook.com/lvlacademy. Membership options are flexible and this promotion applies whether you pay monthly or annually so simplify your to-do list and stay in control with Honeybook.
Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @lindsaylongacre and @heatherhoesch. We’d love for you to visit us online on our website. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at The Planner Life Academy.