072: Fallon Carter & The Importance of Mentorship
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners, welcome to this week's episode. It's one that is equal parts laughter as it is filled with nuggets of insight. Meet my next guest, Fallon Carter. Fallon is the founder and creative director of Fallon Carter Events. She has been named one of the top wedding planners in the world by Harper's Bazaar, Vogue, and Brides Magazine. Fallon is well known for connecting southern hospitality with international luxury. As you'll hear in this episode, Fallon's journey began after helping a friend with her three-day Paris wedding. Fallon soon fell in love with the organization,...
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071: Green Flag vs. Red Flag Inquiries
Planner Life Podcast | A Podcast For Wedding Planners
Hi Planners! Recently I have been getting a lot of questions from planners about streamlining their inquiry process. The pros and cons or offering a few options or more limited options. How to suss out if the client is the right fit and so much more. It got me thinking about one of my favorite topics - the green or red flag system for evaluating if clients are a good fit for you. So today’s episode is just that. Entitled Green Flag vs Red Flag Inquiries. I’ll walk you through what this process is, how you can adapt it, what an important tool it is and when you should use...
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070: LIVE from the Mastering Management Workshop - Planner Panel Discussion
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners! Welcome to this week’s episode. I have something special for you and I am really excited to share it. We recorded live the Planner Panel from the Mastering Management workshop. My guests are both returning to the podcast - Christine Garrison owner of CMG Events and Candice Sanders of Engaged Events. In addition to a great conversation, you can hear a bit about what the conversations are like at our workshops. If you want to learn more about Wedding Management, be sure to be on the lookout for the new Management Template Bundle launching soon! In this episode: ...
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069: Let's Talk About Confidence
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners! Today I want to talk about one of the biggest struggles that every planner faces. I want to share with you one of the main reasons planners come to Planner Life Academy. Now these planners might be coaching with me, they might be taking the online course, or they might be attending an in-person workshop. But what seems to be universal when I ask these planners why they are here...one of the most common answers is to improve their confidence. So let's talk about confidence. Let's talk about the steps we know can improve confidence. In this episode: Focus on your...
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068: New Year, New Feels
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners, welcome to a solo episode today about the new year and the new feelings that come with it. In this episode: How I push my new year start to February. The steps that I take to reset for this next chapter of life and business. What about the way we get to reset each year. How when you take the time to reflect and start fresh, you get to improve your personal and professional life in a really meaningful way. This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources...
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067: Holly Gray, "No Is A complete Sentence"
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners! Meet my next guest, Holly Gray. Founder and CEO of Anything But Gray Events, Holly Gray is a Los Angeles, California second generation wedding planner and community builder. As you'll learn, Holly is a former stage manager of theater, TV, improv, and she brings a fearlessly theatrical perspective and unique skill set to the event industry. Holly is known for her use of color, creativity, and bold design aesthetics. Anything but great events weddings look and feel as unique and out of the box as the couples they are crafted for. Holly's work has been featured in Equally...
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066: Jessica Upton, "Travel Advisor & Planner Relationship"
Planner Life Podcast | A Podcast For Wedding Planners
Meet my next guest, Jessica Upton. Jessica Upton is the owner of J. Upton Travel, a Austin, Texas based company that partners with wedding planners to manage all things travel for weddings and destination events. With over a decade of experience as a wedding planner herself, Jessica knows firsthand the challenges planners face when it comes to group travel, room blocks, and hotel contracts. She works closely with planners to source the best hotels, negotiate favorable terms, and provide ongoing support to ensure a smooth travel experience for both clients and their guests. Jessica's goal...
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065: Ashley Thompson, The Power of Yes
Planner Life Podcast | A Podcast For Wedding Planners
Happy New Year! Meet my next guest, Ashley Thompson. Ashley Thompson is a Las Vegas native who started Ashley Creative Events in 2017. As you'll hear in this episode, Ashley found her passion for events at a very young age when she was inspired by the events her mom would plan and host. Ashley knew weddings were the end game and she carefully created a resume to learn every bit of the event industry until she found her way to starting her own business. Today, Ashley leads her company as the owner and creative director. She focuses on understanding her clients' priorities and...
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064: That's A Wrap on 2024
Planner Life Podcast | A Podcast For Wedding Planners
Hello & Happy Holidays! It is with so much gratitude that I share the final podcast episode of 2024. As we close out this incredible year together, I wanted to take a moment to reflect on the wins, the lessons, and the moments that shaped this year. So when I look back at these last 12 months, they were definitely a journey. A journey filled with highs and lows. A journey where I, of course, had this idea and these goals of what my year would look like. And like most years, it wasn't even close. And in so many ways, this year was better than I could have imagined. And in many ways,...
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063: Natalie Good, A Good Affair
Planner Life Podcast | A Podcast For Wedding Planners
Hi planners! Before I introduce you to my next guest, I wanted to make sure that you heard that the new PlannerLifeAcademy.com is live! I am beyond excited for you to see it, and more importantly, the four new workshops for 2025, including the first one in January, which is Mastering Management, a Wedding Coordination and Wedding Day-focused 2-day in-person workshop. Be sure to check out the site for more info and to grab your seat before they're gone! Now, my next guest is Natalie Good. Known for being a creative force behind A Good Affair, Natalie began her passion for design as...
info_outlineThis week’s guest is Sara Dunn of Sara Does SEO.
Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.
Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.
In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done.
I hope you enjoyed this conversation as much as I did. Admittedly, I know very little about SEO and I was so thrilled to be able to speak with Sarah and ask the questions that I've always had. And boy, does she deliver with great advice and action steps for us. It's the kind of episode where I hope you feel more excited about the knowledge rather than overwhelmed about this topic that often is so daunting.
In this episode:
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SEO is essential for wedding planners and vendors to improve their online visibility and attract potential clients.
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Understanding what people are searching for and using their language in website content is crucial for effective SEO.
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Blogging, particularly venue spotlights, can significantly improve search engine rankings and showcase expertise.
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Consistency in blogging is not as important as the quality of the content. Having educational content, such as blog posts, on your website is valuable for attracting and converting potential clients.
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Ranking for specific keywords is not the only path to success in SEO. Ranking for venue names and advice articles can also drive website traffic.
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Creating a strategic list of blog post topics related to your location can showcase your expertise and attract potential clients.
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Not every planner needs to do SEO. It depends on your goals, growth plans, and target market.
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Expanding into new markets through SEO can be challenging, and it is important to have local connections and resources to establish authority.
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Optimizing the home page of your website with a specific keyword is crucial for SEO success.
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Not every page on your website needs to be SEO-optimized. Focus on strategic optimization rather than trying to optimize every page.
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When hiring a web designer for SEO services, ask specific questions about what they will do and manage your expectations.
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Check website statistics and use Google Search Console to evaluate the performance of blog posts and understand what keywords they are ranking for.
Use code PLANNERLIFE20 for 20% OFF the SEO BOOTCAMP
Connect with Sara on Instagram
Join Sara’s Free monthly SEO Lunch & Learn: https://saradoesseo.com/learn/