058: Adrienna McDermott of Ava & The Bee
Planner Life Podcast | A Podcast For Wedding Planners
My next guest is Adrienna McDermott of Ava And The Bee. As a former wedding professional and current agency owner who has served over 250 vendors around the world, Adrienna is a sought-after thought leader in the world of wedding marketing and strategy. After spending many years as a bridal boutique owner, wedding planner, and florist, she intimately understands the challenges that vendors face in the always-changing digital world and how important it is to stand out from the rest. Ava & the Bee, is the in-house marketing studio for wedding professionals ready for inclusive,...
info_outline
057: Katie Webb Brundige of Intertwined Inc.
Planner Life Podcast | A Podcast For Wedding Planners
Meet my next guest, Katie Webb Brundige of the powerhouse company, Intertwined Inc. Katie brings a wealth of experience to the table as an entrepreneur with 18 plus years of experience in hospitality, events and design. She specializes in full service luxury event planning, overseeing everything from production and curated design to vendor coordination and executing multi -day experiences. Her keen eye for refined aesthetics and unwavering attention to detail allows for her to craft unique spaces and creative displays for weddings, galas, and charity functions locally, nationally, and...
info_outline
056: Alison Bryan Destinations
Planner Life Podcast | A Podcast For Wedding Planners
My next guest is Alison Lesser Keck. Alison and her husband Bryan are the owners and brilliant minds behind Alison-Bryan Destinations. Alison is a San Francisco and Santa Barbara native who has produced over 400 weddings, from exquisite gatherings in private estates to massive weekends to week long productions in destinations globally. Alison and Bryan have been recognized by Vogue, Harper's Bazaar, Brides, Over the Moon, and Elle Magazine as one of the top wedding planners in the world. In this episode, Alison and I discuss how she and Bryan got an early start in five -star hospitality...
info_outline
055: Kelley Gilster
Planner Life Podcast | A Podcast For Wedding Planners
My next guest is Kelley Gilster. Kelley is a cinematographer based in Southern California. She runs 618 studios with her husband, Paul, and this year they celebrate their 14th year in business. Kelley and Paul and I have been fortunate to work together numerous times over the years and really grew up in the industry together. They have supported planner life through speaking and helping produce the online course and testimonials. After over a decade in the industry, Kelley has become an educator alongside her business partner, Taylor Petrinovich, a Napa based videographer over at the Level Up...
info_outline
054: Ask Me Anything with Karen
Planner Life Podcast | A Podcast For Wedding Planners
Heather and Karen are back again with an Ask Me Anything episode answering your most pressing questions. In this episode we answer the following questions from planners: My 2024 season has been so weird. How can I try to have a better 2025? What do you think the best part time job is while I am building my new business? I see people getting invited to all of these events, but I never seem to make the list. How do I change that to be included? Do you think it’s okay to offer discounts? I have increased my prices but now I can’t seem to book anything. My leads all feel like...
info_outline
053: Sara Does SEO
Planner Life Podcast | A Podcast For Wedding Planners
This week’s guest is Sara Dunn of Sara Does SEO. Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google. With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients. Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including...
info_outline
052: Jove Meyer
Planner Life Podcast | A Podcast For Wedding Planners
Embracing Inclusivity and Creativity with Jove Meyer This week’s guest is Jove Meyer, Jove Meyer, Owner and Creative Director of Jove Meyer Events. Jove is a prominent figure in the wedding planning industry, known for his vibrant and inclusive approach to events. Jove shares his journey from humble beginnings to becoming a celebrated wedding planner, emphasizing the importance of inclusivity, creativity, and authenticity in the wedding industry. Jove Meyer is a true visionary of joy for the spaces we call home and the ones that house life's biggest moments. He crafts a vivid colorful world...
info_outline
051: Ashley & Renee of Baciare Events
Planner Life Podcast | A Podcast For Wedding Planners
In this episode, Heather is joined by Ashley Saffer and Renée Sabo, the founding partners and creative directors of Baciare Events. Baciare Events, (pronounced Buh-CHAR-Eh), is a premier planning and design firm dedicated to creating unforgettable experiences. Through strategic planning, renowned creative designs, and concierge style service, Ashley and Renee are based in New England and always passport ready. Their experience with sought after destinations and connections to talented vendors around the world allowed them to take their clients on an unforgettable planning journey and produce...
info_outline
050: Details Darling
Planner Life Podcast | A Podcast For Wedding Planners
Today’s guests are the sister duo from Details Darling. A full circle moment for all three planners as Aubrey and Kenzie came to Planner Life Academy early on in their career and it’s been so fun to watch them grow. Aubrey and Mackenzie founded Details Darling, a Southern California and Arizona based boutique full service wedding planning and design company. They emphasize the importance of design details that bring out their couples personalities and tell their love stories through one of a kind events. Details Darling’s work has been featured in People Magazine, Martha Stewart,...
info_outline
049: Jaime Kostechko of Wild Heart Events
Planner Life Podcast | A Podcast For Wedding Planners
Today's guest is Jaime Kostechko of Wild Heart Events. Known for her fun and creative designs, Jamie and the Wild Heart Events team are based in Santa Barbara, California and produce weddings locally and worldwide. Jaime loves globally influenced designs inspired by rustic fincas, australian architecture, moroccan textiles, jungalow living, bohemian chic and urban punk. Jaime has her Bachelors degree from UCSB in Sociology, forging her path handling events and décor within the hospitality and wedding industries since 2008. Growing up immersed in interior design and with a background in...
info_outlineThis week’s guest is Sara Dunn of Sara Does SEO.
Sara Dunn is the Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.
With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get your wedding business in front of your dream clients.
Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2023 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.
In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you’re ready to reach rockstar status on Google, Sara’s ready to be your geeky best friend that shows you how it’s done.
I hope you enjoyed this conversation as much as I did. Admittedly, I know very little about SEO and I was so thrilled to be able to speak with Sarah and ask the questions that I've always had. And boy, does she deliver with great advice and action steps for us. It's the kind of episode where I hope you feel more excited about the knowledge rather than overwhelmed about this topic that often is so daunting.
In this episode:
-
SEO is essential for wedding planners and vendors to improve their online visibility and attract potential clients.
-
Understanding what people are searching for and using their language in website content is crucial for effective SEO.
-
Blogging, particularly venue spotlights, can significantly improve search engine rankings and showcase expertise.
-
Consistency in blogging is not as important as the quality of the content. Having educational content, such as blog posts, on your website is valuable for attracting and converting potential clients.
-
Ranking for specific keywords is not the only path to success in SEO. Ranking for venue names and advice articles can also drive website traffic.
-
Creating a strategic list of blog post topics related to your location can showcase your expertise and attract potential clients.
-
Not every planner needs to do SEO. It depends on your goals, growth plans, and target market.
-
Expanding into new markets through SEO can be challenging, and it is important to have local connections and resources to establish authority.
-
Optimizing the home page of your website with a specific keyword is crucial for SEO success.
-
Not every page on your website needs to be SEO-optimized. Focus on strategic optimization rather than trying to optimize every page.
-
When hiring a web designer for SEO services, ask specific questions about what they will do and manage your expectations.
-
Check website statistics and use Google Search Console to evaluate the performance of blog posts and understand what keywords they are ranking for.
Use code PLANNERLIFE20 for 20% OFF the SEO BOOTCAMP
Connect with Sara on Instagram
Join Sara’s Free monthly SEO Lunch & Learn: https://saradoesseo.com/learn/