S1: E3 | John Musgrove from Southern Cross Austereo: How being fluid, flexible and agile has been key during COVID
Release Date: 10/14/2020
S2: E7 | Alicia Lykos - Founder and CEO of Red Wolf Group : What employers (and employees) can do about the "The Great Resignation"
Platform One
Alicia Lykos is the founder and CEO of Red Wolf Group, a maverick in the industry, challenging the traditional approach to HR and people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she’s passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science. Alicia is a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and...
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S2: E6 | Ben Sullivan - Managing Director of AdClarity & Head of Automotive Services at Potentiate : Understanding how online advertising works
Platform One
Ben Sullivan, is Managing Director of AdClarity & Head of Automotive Services at Potentiate. After managing Automotive Customer Insights & Customer Experience programs for over 10 years with Potentiate, Ben has taken on an additional role, heading a new company in the Potentiate portfolio, AdClarity. In keeping with Potentiate’s data intelligence experience, AdClarity surfaces and provides insights into the vast and complex world of Digital Advertising. AdClarity provides a leading edge Digital Advertising Competitive Intelligence platform to understand what, when, how, how often and...
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S2: E6 | Adam Peden - Director, Customer Development AU/NZ, Ingram : How to build trust in a B2B relationship
Platform One
Adam is responsible for driving consistent growth across Australia and New Zealand for Ingram Micro Commerce and Lifecycle Services division of Ingram Micro. Adam is an experienced senior manager holding leadership and management roles in sales and operations representing some of New Zealand’s largest retail and telecommunications brands. Adam has a proven track record in change leadership, process improvement and setting strategic direction to achieve positive outcomes for both customers, staff and shareholders.
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S2: E5 | Patrick Moore - Senior Life Insurance Executive : How to develop stonger, long-lasting relationships with with your B2B customers
Platform One
Patrick Moore is a senior life insurance executive, who specialises in leading, improving and deepening business to business relationships within the life insurance industry. Patrick spent 14 years at St Andrew’s Life Insurance and was an integral part of their executive management team and has recently joined AIA Life Insurance in a senior management role.
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S2: E4 | Emma Clark - Insights Community Specialist, Potentiate : How to engage your insights community members
Platform One
This podcast covers how community engagement activities can save you time and money in the long run. How to gain loyal insight community members. What content we should share to maintain engagement and how frequently we should share back.
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S2: E3 | Melissa Riley - CX Expert : How to take your customer experience to the next level
Platform One
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S2: E2 | Reg Price - Co-founder, MirrorWave : How to strenghthen and create deeper, longer-lasting relationships with your customers
Platform One
How to strenghthen and create deeper, longer-lasting relationships with your customers
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S2: E1 | Angus McDonald - CEO, Barbeques Galore : How Barbeques Galore is creating exceptional experiences for Aussies – celebrating their greatest past time – the backyard barbeque!
Platform One
How Barbeques Galore is creating exceptional experiences for Aussies – celebrating their greatest past time – the backyard barbeque!
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S1: E8 | Mr Eric Lennartz from ERGO: How ERGO uses customer feedback at every stage of product and service development
Platform One
ERGO is one of the leading insurance companies in Europe and in core markets in Asia, with more than 20 billion Euros turnover. ERGO has more than 40,000 employees worldwide. ERGO's insurance solutions, guide customers from the beginning to the end. At ERGO, customers are at the centre of all their actions and customer insights are the key to that providing the necessary guidance on any topic required. Together with Potentiate, ERGO have created a community of 6,000 customers. This podcast shares how ERGO uses their community to guide their product and service development and includes...
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S1:E7 | Sarah Dixey from IAG: How IAG engages with their customers - particularly those experiencing hardship
Platform One
IAG is the largest general insurance company in Australia and New Zealand, with a 21% market share in Australia. IAG’s largest brand is NRMA Insurance, with a heritage that dates back to 1920. One piece of evidence of the strength of IAG’s relationship with its customers is its average length of tenure. For IAG the average is about 14.7 years, compared with just 7.2 years for the industry as a whole. At IAG, insights are there to help inform the business, so that it can better meet customer needs. One of the key features of insights at IAG is analysing data from multiple sources, such as...
info_outlineFive years ago, people would have thought of SCA as a radio and TV media company in Australia. Today, SCA is an audio company, which includes 100 radio stations across Australia, the podcastone portal, several audio properties and a TV network.
John heads a research team of about 15 people, who do end-to-end research for SCA and external clients. At the heart of the research process are SCA’s research communities, which they have been running for about 15 years, recruited via the success of the radio stations. John describes the research communities as the heart and soul of the research they do, with about 300,000 people available to be researched, and about 500 surveys (and qual research) being conducted every year.
In this podcast, Ray Poynter (Chief Research Officer, Potentiate) interviews John Musgrove (Head of Research & Insights, Southern Cross Austereo) about the future of insights, as part of our Powering Human Experience series of interviews, being hosted by Potentiate.