Best Of The Vault – 200th Episode Celebration – Episode 7: Boost Your Sales: The Art of Concise Communication for Entrepreneurs (Originally Episode #139)
Release Date: 08/13/2025
Episode 228: The Q1 CEO Playbook: The 90-Day Hell Yes Plan
It's Your Offer
The start of a new year can feel energizing - or overwhelming - especially when the hype fades and the pressure to “do more” kicks in. In this episode of It’s Your Offer, I’m helping you reset that narrative and step into Q1 with clarity, momentum, and ease. I’m breaking down my Q1 CEO Playbook and walking you through how to build a 90-Day Hell Yes Plan - one that prioritizes leverage over hustle, focus over overwhelm, and results that actually feel good to create. This is about intentional, agile planning that helps you grow without grinding, while making...
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Episode 227: Optimize What You Have: Your 2026 Profit Strategy
It's Your Offer
As we step into a new year, it’s easy to fall into the trap of thinking growth means creating more - more offers, more funnels, more complexity. In this episode of It’s Your Offer, I’m inviting you to do the opposite. Instead of starting from scratch, I walk you through how to optimize what you already have so your business can grow with more ease, leverage, and profitability in 2026. I break down why most entrepreneurs are already sitting on a gold mine and how small, strategic shifts can create massive momentum without burnout. We dive into the profit levers that actually...
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Episode 226: Before You Plan 2026...Do This
It's Your Offer
As we move toward the end of the year, most entrepreneurs rush straight into planning - new goals, new strategies, new pressure. In this episode of It’s Your Offer, I invite you to pause before you plan and share why reflection isn’t a “soft” practice… it’s one of the most powerful revenue strategies you can use. I break down how intentional reflection creates clarity, simplifies your next moves, and reveals the profitable patterns already working in your business. I also walk you through my Hell Yes Reflection Ritual, a simple but transformative process that blends...
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Episode 225: From $0 to $15K Months on LinkedIn: Moe Choice on Offers, Imposter Syndrome & Staying in the Game
It's Your Offer
If you’ve ever questioned your offer, doubted whether you’re “good enough,” or wondered how to stay consistent long enough to actually win—this conversation is going to hit deep. In this episode, I sit down with the brilliant and unapologetically real Moe Choice, who shares his raw entrepreneurial journey: building (and burning down) 12 businesses, rebuilding from scratch out of his mother’s spare bedroom, and ultimately creating a powerful, scalable framework that helps solo entrepreneurs earn $15K+ months using LinkedIn alone. This isn’t a fluffy highlight reel. It’s an...
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Episode 224: Finish Strong: The 4-Step December Profit Plan to Maximize Revenue Before Year-End
It's Your Offer
As we head into the final stretch of the year, most entrepreneurs make one of the biggest mistakes they can make: they tap out early. They assume their audience is distracted, checked out, or “waiting for January,” and they slow their business down right when buyers are actually the most ready to take action. In this episode, I’m breaking down the four simple moves that will help you finish the year with money, momentum, and ease - without creating anything new, hustling harder, or overcomplicating your business. If you want December to be profitable, grounded, simplified, and full of...
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Episode 223 - MVP: Year-End Planning Strategies Unveiling the 5 Key Steps to Success
It's Your Offer
In today’s episode, I reflect on a recent discussion I had with female business owners about year-end goals and planning for the upcoming year. Many entrepreneurs tend to shift their focus to the new year as soon as November hits, missing out on the potential for growth and success in the current year-end months. Although it’s important to plan ahead so you are poised to start the year off strong, failing to maximize the last quarter of the year, especially November and December, can leave you missing out on sales, momentum, and impact. Today we’re going to walk through the...
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Episode 222 - Badass Softie Leadership: Why Joy, Storytelling, and POV Are Your Competitive Advantage with Dr. JJ Peterson
It's Your Offer
What happens when you combine unapologetic ambition with a big, soft heart? In today's episode of the It's Your Offer Podcast with Dr. JJ Peterson (StoryBrand’s former Head of Story, now Professor-in-Residence and host of Badass Softie), we reframe modern leadership: why joy belongs in the work, how authenticity drives performance, and how to make your unique point of view your unfair advantage—especially in an AI-saturated world. If you’re ready to do leadership differently, with joy, authenticity and a point of view that is uniquely yours and powerful, this episode is for you!...
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Episode 221 - MVP: Maximizing Profits and Relaxation During The Holiday Season
It's Your Offer
In today’s episode, I want to delve into the importance of having a profitable and restful holiday season for entrepreneurs like us. I can't stress enough the significance of intentional planning, efficient time management, and clear communication to ensure that we can truly savor the holiday season while keeping our businesses profitable. I've developed a four-step roadmap that I'd like to share with you, and it starts with analyzing your calendar, noting your planned time off, confidently communicating your plans to your team and clients, and tidying up ongoing projects. ...
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Episode 220: Clear the “Mind Trash” Sabotaging Your End-of-Year Goal Setting
It's Your Offer
As we move toward the end of the year, many entrepreneurs start thinking about goal setting—yet most approach it from the wrong mindset. In this episode, I break down the real foundation required before you set a single goal, deadline, or metric. If you’ve felt overwhelmed, stuck, overworked, or like your goals never quite reflect what you actually want, this episode will help you clear the mental clutter so you can plan from clarity, confidence, and expansion, not pressure or fear. Mentioned in this episode Work/Connect with me: Tune in to start taking...
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Episode 219 - Niching Down for Growth - Build a Profitable Paid Community with Jordan Godbey
It's Your Offer
In today's episode of the It's Your Offer podcast, I sit down with Community Strategist Jordan Godbey. We dig into what’s actually working now for paid communities, and why “less but sharper” beats doing all the things. Jordan shares how niching down transformed his business, the two winning community models he sees across top creators, and how to design an experience that scales results without swallowing your time. Mentioned in this episode Work/Connect with me: Tune in to start taking your business and life to the next level today and don't forget to...
info_outlineAs entrepreneurs, it’s important to be concise and brief when you communicate your business and your offers. By doing so you make it easy for your partners, potential customers, and general public to understand clearly what you do, how you help people, and how they will benefit from working with you. The more powerfully you do this, the more customers you will have and the more sales you will generate.
Unfortunately, most business owners don’t communicate this way. They tend to over explain, use complicated jargon, and share a lot of information that’s not relevant or necessary to help the person you’re talking to make a decision to buy. As a result, you lose sales.
Today we walk through key areas in your business and common activities that can be strengthened by communicating less and by being clear and direct. Being concise and brief in these areas can help boost your sales and make the customer journey smoother.
Enjoy!
Mentioned in this episode: