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Inside Gen Z: The Story Behind the Numbers

The Purposeful Banker

Release Date: 10/07/2025

The Math That Breaks Bank Silos show art The Math That Breaks Bank Silos

The Purposeful Banker

Nick Koutouras, leader of Q2’s Relationship Pricing and Profitability team, explains why bank silos persist even with aligned teams: because the “shared math” arrives too late. Learn how relationship-level economics, the four seasons of banking, and delivery-to-promise reviews help leaders prevent drift and make better decisions. Related Links  

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What Digital Dollars Mean for Treasury and Payments show art What Digital Dollars Mean for Treasury and Payments

The Purposeful Banker

Todd Klapprodt joins the podcast to provide a practical primer on stablecoins, tokenized deposits, and other digital assets—what they are, why commercial banking is paying attention, and how financial institutions can explore use cases safely. Related Link [LinkedIn] Todd Klapprodt  

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Will 2026 Be the Year of Intention? 2026 State of Commercial Banking Preview show art Will 2026 Be the Year of Intention? 2026 State of Commercial Banking Preview

The Purposeful Banker

Digital banking in 2026 is shaping up to be an efficiency race driven by ERP connectivity, instant payments, and the shift toward small business “hub” experiences. In this episode, Debbie Smart previews what the 2026 State of Commercial Banking reveals about where AI is becoming practical, why integration is the real battleground, and what banks need to deliver to stay primary in the relationship. Related Links

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Showcasing Liquidity's Role: 2026 State of Commercial Banking Preview show art Showcasing Liquidity's Role: 2026 State of Commercial Banking Preview

The Purposeful Banker

 In this episode of The Purposeful Banker, Jim Young sits down with Anna-Fay Lohn for a quick preview of the State of Commercial Banking analysis based on 2025 Q2 PrecisionLender data. They unpack the liquidity rebound, shifting deposit dynamics, accelerating pricing activity, spread compression, and what fixed-rate roll-offs mean for margins heading into 2026. Related Links

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Can You Fight Fraud and Improve Customer Experience at the Same Time? show art Can You Fight Fraud and Improve Customer Experience at the Same Time?

The Purposeful Banker

This episode features a replay of a Q2 webinar exploring how financial institutions can turn fraud strategy into a competitive edge by using connected fraud intelligence to spot risk earlier, move faster than attackers, protect account holders in real time, and actually improve the digital experience along the way.  

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What High-Performing Banks Dare to Do Differently show art What High-Performing Banks Dare to Do Differently

The Purposeful Banker

This replay of a recent panel discussion focuses on what separates top-performing banks from the rest. Hear how leading institutions are driving durable growth in commercial banking, elevating treasury management as a strategic engine, using real customer research to redesign small business offerings, and building cultures that attract top talent while accelerating digital innovation. Related Links

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Art, Algorithms, and the Future of AI in Banking show art Art, Algorithms, and the Future of AI in Banking

The Purposeful Banker

At Q2’s Dev Days 2025, CTO Adam Blue challenged attendees to see AI as art, not automation. In this episode, he joins The Purposeful Banker to explore creativity, orchestration, and how financial institutions, developers, and communities can harness AI to build the future together. Related links: [Blog] Smarter Support Starts With AI   [Blog] Going Beyond Chat to Bring a Human Touch to Digital Banking   [Blog] What If You Could Code Without Coding?   [Blog] Turning Partnerships Into a Living AI Ecosystem   [Website] AI for Everyone | Q2   [LinkedIn]...

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Inside Gen Z: A Fintech Playbook That Works show art Inside Gen Z: A Fintech Playbook That Works

The Purposeful Banker

Gen Z is redefining loyalty, purpose, and primacy in banking, and fintechs are leading the charge in creating experiences that resonate with the Gen Z audience. In this episode, Spiral CEO Shawn Melamed joins The Purposeful Banker to share a fintech playbook that helps banks and credit unions attract and engage Gen Z through gamified, purpose-driven experiences that grow deposits, deepen relationships, and make banking feel personal. Related links: [Website] [LinkedIn] [Survey] [Transcript]

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What Is Fraud Intelligence? show art What Is Fraud Intelligence?

The Purposeful Banker

Fraud is evolving fast, and so must the ways financial institutions fight it. In this episode of The Purposeful Banker, Jeff Scott, Q2’s VP of Fraudtech Solutions, discusses “Fraud Intelligence,” a smarter, trust-first approach to fraud prevention. We explore how financial institutions can build trust without adding friction, the “See It, Stop It, Solve It” framework, and how AI fits into the future of fighting fraud. Related Links:

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Inside Gen Z: The Story Behind the Numbers show art Inside Gen Z: The Story Behind the Numbers

The Purposeful Banker

How financial institutions can best serve Gen Z accountholders is a popular topic in the industry. In this episode of The Purposeful Banker, we look past the buzz to unpack the data about this segment and talk about the gaps between expectations and behavior. Related Links [Podcast] Inside Gen Z: Lessons in Loyalty [Survey] q2.com/podsurvey

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More Episodes

How financial institutions can best serve Gen Z accountholders is a popular topic in the industry. In this episode of The Purposeful Banker, we look past the buzz to unpack the data about this segment and talk about the gaps between expectations and behavior.

Related Links

[Podcast] Inside Gen Z: Lessons in Loyalty https://hub.q2.com/resources/col/pf/inside-gen-z-lessons-in-loyalty

[Survey] q2.com/podsurvey https://qtwo.co1.qualtrics.com/jfe/form/SV_eWd84WStnuoZSXY