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S9 Ep23 ESTATE SALES.NET: General Manager, Marika Clemow - on the technology innovating estate sales for the modern day secondhand buyers and shoppers.

Pre-Loved Podcast with Emily Stochl

Release Date: 06/30/2025

S10 Ep8 DEPOP: Cathy Moscardini, Depop’s Head of Sustainability - on measuring whether secondhand displaces new production, and the power of clothing with “emotional durability.” show art S10 Ep8 DEPOP: Cathy Moscardini, Depop’s Head of Sustainability - on measuring whether secondhand displaces new production, and the power of clothing with “emotional durability.”

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On today’s show, we’re chatting with Marika, the general manager of EstateSales.Net – she’s a global expert in the secondhand market, her career spanning career spanning from auction houses in Sydney and London to making the estate sale space more technologically-innovative for the modern day secondhand buyers and shoppers. 

Now, listeners of this show will probably be familiar with EstateSales.Net – the place to find estate sales online. On today’s episode you’re going to hear about some of the new ideas – like virtual line management and hybrid auction sales – that are making estate sales more accessible and familiar to new shoppers.

Plus, she’s going to share with us all her fun stories about art collecting, and the pieces she bought with her first commission checks back when she first got into the game. 

DISCUSSED IN THE EPISODE:

  • [2:43] How Marika's grandmother, a dressmaker, sparked her love of style and taught her that "creativity doesn't require abundance"
  • [4:04] Getting into secondhand shopping through books at Vinnies (Australia's version of Goodwill)
  • [4:49] A serendipitous encounter with a Sotheby's auction at Paddington Town Hall launched Marika's career in art auctions
  • [6:43] Early career selling ads for Antiques Trade Gazette and covering a Qianlong vase that sold for £43 million
  • [8:06] The art of storytelling - how to make pieces approachable and appealing to buyers
  • [11:03] At ‘Auction Technology Group’ she was on the ground floor of making secondhand auctions younger and more tech-forward.
  • [17:14] Acquiring EstateSales.net in 2023, and making the estate sale space more technologically-innovative.
  • [20:49] Why hybrid sales (online + in-person) work best for today's buying behaviors
  • [21:42] Beginner tips for first-time estate sale shoppers
  • [30:20] What separates out the higher-revenue estate sales 
  • [32:55] Marika’s best estate sale finds.

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