The Evolution Of Digital Marketing (with Brad McCormick)
Release Date: 05/22/2024
The Importance of Integrity in Achieving Success (with Vince Poscente)
P&L: Priorities & Lifestyle
Vince Poscente is a New York Times bestselling author, a former Olympian, and a motivational speaker, and he joined me this week to share the core themes and lessons of his books “The Ant And The Elephant” and “The Earthquake”. This episode goes a bit deeper emotionally than we typically go on P&L, but everything Vince shares is centered around the need for your actions to be consistent with your subconscious mind, which leads to better decision-making and success in business. Tune in this week on P&L to learn the importance of integrity in achieving success! ...
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Understanding Your Business’s True Value (with Patrick Lange)
P&L: Priorities & Lifestyle
All too often, business owners go to sell their business and find that the value wasn’t what they were expecting. Sometimes that’s a positive thing, and it’s often a negative. This week on P&L, Patrick Lange joined me to discuss business valuations, why you need them before you even think about selling a business, and the emotions that are often tied to that number. We talk about what owners need to expect when selling their business, why it’s important to be realistic about what it’s worth, and the transition process that happens when businesses are passed down to...
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Preparing For Life After Your Business (with Matt Michel)
P&L: Priorities & Lifestyle
Matt Michel joined me this week for a deep dive into the psychology of a business owner when selling their business. We spoke about the differences between owning a “job” and owning a “business”, the importance of culture both within your business and your family, and the careful balance of passing down wealth. Matt shared the ways that selling a business results in a loss of identity, and the ways that business owners can cope with the “loss” that accompanies those sales. He also spoke about his books, and why it’s so important to him to write these stories down for future...
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Estate Planning As An Entrepreneur (with Tammy Silvas)
P&L: Priorities & Lifestyle
Tammy Silvas, Founding Attorney of Silvas Law, joined me this week to talk about the unique challenges of estate planning for business owners, whether they be solo or in a partnership/corporation. We talked about why estate planning is so crucial, including death, divorce, and disillusionment, and why so many entrepreneurs make the mistake of keeping things too close to the vest. Along the way, Tammy also shares with me some interesting and creative ways to ensure these transitions go smoothly, including the idea of putting the business in a revocable trust. Tune in this week on...
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Protecting Your Family From Cyber Threats (with Bill Roth)
P&L: Priorities & Lifestyle
Bill Roth, CEO of HardTarget, joined me this week for an informative, but somewhat scary episode of P&L. We talked about the growing world of cyber threats, how these attacks have become significantly more sophisticated over the years, and how they might become much more effective through the use of artificial intelligence. Bill shared some proactive, practical tips that anybody can use to protect their identity, including restricting how much personal information we share on social media, staying vigilant and cautious online, and implementing security measures to make sure our accounts...
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The Story Behind "I Just Got Hit" (with David Godsey)
P&L: Priorities & Lifestyle
David Godsey is a co-founder behind Godsey & Martin, P.C., marketed as “I Just Got Hit”. He’s a good friend of mine, and I wanted to have him join the show to share how he found the law profession, what led him to come up with such a unique marketing angle, and how the immediate success they had required them to scale operations quickly. David and I also talked more broadly about the role of trial lawyers in our country and economy, and how his law practice will need to change to adapt in the near future. Tune in this week on P&L to learn the story behind “I Just Got...
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Implement EOS, Accelerate Your Growth (with Gary Leeman)
P&L: Priorities & Lifestyle
Gary Leeman implements EOS, Entrepreneurial Operating System, in growing and scaling businesses to help them accelerate that expansion. He joined me on this episode of P&L to share what he sees in these businesses, why EOS is right for them, and when he knows a business is in the right spot to take off. We also discussed the downstream effects of implementing EOs, which include retention and acquisition of talent. The top people want to work at well-organized companies, and Gary helps companies get organized. Tune in this week on P&L to learn about implementing EOS in growing...
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Better Cars Lead To Better Lives (with Michelle Corson)
P&L: Priorities & Lifestyle
Michelle Corson, CEO of On The Road Companies, joined me this week to share how she started a company that empowers disadvantaged people with better transportation options. Since then, her companies have expanded greatly, and she joins me to talk about the social and financial goals behind what she does. We talk about the way that credit and loans have evolved over the last century, including the pervasiveness of predatory loans, and how that affects the affordability of transportation and housing. Michelle and I also discuss what it means to be a financially-sustainable social solution and...
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Leading As A Woman In A Male-Dominated Industry (with Colleen Keyworth)
P&L: Priorities & Lifestyle
Colleen Keyworth, Director of Sales & Marketing for Online Access, joined the show this week to share her perspective on the HVAC industry, what it’s like to lead as a woman in a male-dominated industry, and focusing on long-term growth with her marketing clients. As the director of sales for a marketing company for HVAC contractors, Colleen has a unique view of the industry and what makes the trades so different from other industries in terms of marketing. We also discussed navigating growth in the market and how she always focuses on long-term retention instead of short-term gains....
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Making Your Business More Sustainable (with Mark Bischoff)
P&L: Priorities & Lifestyle
In a constantly changing industry, how do you stay afloat in the longterm? Mark Bischoff, President/CEO of Starnet Worldwide Commercial Flooring Partnership, joined me to share his thoughts. We discussed why it’s so crucial to have a diversified client base, intentionally networking and building a community, and why a “team selling” strategy is more sustainable in the longterm. Mark also shares his thoughts on how to deal with industry and market trends that can disrupt your business. Tune in this week on P&L to learn about building a sustainable business! Contact Mark...
info_outlineBrad McCormick, Principal at 10 Louder, joined Rob in the Schulz Wealth office to discuss all things digital marketing, including answering some common questions business owners have towards marketing. How do you start marketing if you haven’t before, and how much do you spend? How do you track success? And why should you continue to invest in marketing, even if it’s working? As Brad says in the episode, marketing is like the fuel that keeps an airplane in the air, and in the modern world, a business without marketing is gonna have a really tough time taking off. Join us to learn from an expert in the field on the evolution of digital marketing over the last two decades.
Contact Brad at [email protected]
"Everyone wants to grow. It's kind of like, every football team wants to win the Super Bowl, but only one or two teams go to the Super Bowl. Only a few brands or companies get to dominate their category. Why? Cause it's really freaking hard." - Brad McCormick
This week on Priorities Lifestyle:
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How To Properly Allocate Time And Money For Marketing
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The Evolution Of Digital Marketing In The Last Two Decades
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Data Analytics, And The Importance Of Tracking Your Marketing
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What Makes An Effective Website
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How Do You Measure Marketing Success?
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Different Industries, Different Marketing Strategies
Our Favorite Quotes:
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"A winner is a loser that didn't give up and a successful brand is a non-successful brand that just kept at it, or all you have to do is last." - Brad McCormick
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"The world is drowning in data, but thirsty for knowledge." - Brad McCormick
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“The art of redesigning a website is not about HTML and code. It's about who are we as a company. It basically amplifies that.” - Brad McCormick
About Rob Schulz and P&L Priorities & LIfestyle Podcast
The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.
Email Rob at [email protected] with questions and comments, or to schedule a one-on-one conversation.
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*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.