The Story Behind "I Just Got Hit" (with David Godsey)
Release Date: 03/10/2025
P&L Episode 93: Navigating Health Insurance Before (And After) 65 - with Jon Thurmond
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Jon Thurmond, a life and health insurance specialist at Axis Financial and a longtime partner in our planning process. This episode dives into why your health is actually a greater predictor of retirement success than your assets, and why waiting for a medical issue to arise is like "closing the barn door after the horses have gotten out." Jon shares his expert insights on navigating the complex "alphabet soup" of Medicare, the mid-50s "sweet spot" for long-term care insurance, and the various ways to bridge the health coverage gap if you retire before...
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Scaling a Sandwich Empire: From 1 to 37 Stores (with Chad Huffhines)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Chad Huffhines, a prolific Jersey Mike’s franchisee who has mastered the art of rapid scaling. This episode dives into Chad's transition from the corporate world at Chipotle to building a sandwich empire that grew from a single store in 2010 to 37 locations today. Chad shares his unique perspective on the "economy of scale," explaining why growth actually becomes easier once you move past the initial "wall" of six stores and how a deep pool of internal talent is a business's greatest asset. We also discuss the non-negotiable hierarchy that governs his...
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Life After the Sale, with Rick Larkin
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Rick Larkin, the former president and co-founder of a transportation company. This episode dives into Rick's entrepreneurial journey, from bootstrapping a trucking company in 2011 to its strategic sale in late 2022. Rick shares his "numbers-first" approach to business, why he prioritized profit over top-line revenue, and the critical importance of surrounding himself with partners who were smarter than him in their respective fields. We also discuss the personal side of a major business transaction; the transition from being "Mr. Relevant" to finding a...
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Summiting Mount Kilimanjaro: The Motivation for a Life-Changing Goal (with John Donelley)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by John Donelley, a good friend of mine and a high-achieving leader in the mortgage space. This episode dives into the transformative power of visionary goal setting and the importance of embracing massive challenges to spark personal change. John is a wealth of knowledge and shares the full story behind his inspiring ascent of Mount Kilimanjaro, how he lives by a "say yes until you have to say no" philosophy, and why he created a "personal board of directors" to guide his decisions. Tune in this week on P&L to learn how to use ambitious goals to...
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The Future of Offshoring: Balancing Global Impact, AI, and Profitability (with Sean Hammerle)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Sean Hammerle, founder of the international powerhouse OnQ Global. This episode dives into the complex world of offshoring and the future of the global workforce in the age of AI. Sean shares how his company provides life-changing opportunities in countries like Kenya and Panama, arguing for a balanced approach that considers cost, quality, and social impact. We also tackle the big question of AI, discussing how to integrate new technology to boost productivity without sacrificing a people-first mission to elevate others. Tune in this week for a...
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Navigating a Family Business Buyout (with Travis Springer)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Travis Springer, who shares his firsthand experience of becoming president of his family's cybersecurity firm, Sagiss. This episode is a deep dive into the realities of a multi-generational business transition, from the initial conversations with his father to structuring a multi-year buyout of a founding partner. Travis provides a transparent look at the financial and personal complexities involved, offering a practical blueprint for anyone considering a similar path. We also touch on the challenges of leading a modern tech company, including the...
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Differentiating Your Business with a Powerful Narrative (with Ron Brissette)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Ron Brissette, a marketing strategist and founder of Morby Create. This episode dives into the strategic power of storytelling in business and why it’s an essential tool for differentiation, not just a creative exercise. We discuss how to avoid "binder projects" (great ideas that lack execution) and the importance of understanding the "why" behind your company's message to resonate more profoundly with your audience and build lasting trust. Ron is a wealth of knowledge and shares how focusing on your core purpose and communicating it through narrative...
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How We're Navigating 2025's Market Volatility (with Austin Smith)
P&L: Priorities & Lifestyle
This week on P&L, I’m joined by Austin Smith, a Chief Investment Officer at Schultz Wealth. This episode dives into how we’re adapting our financial planning strategies in today’s volatile market conditions, and what kind of long-term strategies we focus on for those with retirement portfolios. Austin is a wealth of knowledge and shares why, though it’s important to focus on day-to-day market changes, we really need to look at the long-term horizon when risk-managing, depending on the client’s goals. Tune in this week on P&L to learn how we're navigating 2025's market...
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The Importance of Integrity in Achieving Success (with Vince Poscente)
P&L: Priorities & Lifestyle
Vince Poscente is a New York Times bestselling author, a former Olympian, and a motivational speaker, and he joined me this week to share the core themes and lessons of his books “The Ant And The Elephant” and “The Earthquake”. This episode goes a bit deeper emotionally than we typically go on P&L, but everything Vince shares is centered around the need for your actions to be consistent with your subconscious mind, which leads to better decision-making and success in business. Tune in this week on P&L to learn the importance of integrity in achieving success! ...
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Understanding Your Business’s True Value (with Patrick Lange)
P&L: Priorities & Lifestyle
All too often, business owners go to sell their business and find that the value wasn’t what they were expecting. Sometimes that’s a positive thing, and it’s often a negative. This week on P&L, Patrick Lange joined me to discuss business valuations, why you need them before you even think about selling a business, and the emotions that are often tied to that number. We talk about what owners need to expect when selling their business, why it’s important to be realistic about what it’s worth, and the transition process that happens when businesses are passed down to...
info_outlineDavid Godsey is a co-founder behind Godsey & Martin, P.C., marketed as “I Just Got Hit”. He’s a good friend of mine, and I wanted to have him join the show to share how he found the law profession, what led him to come up with such a unique marketing angle, and how the immediate success they had required them to scale operations quickly. David and I also talked more broadly about the role of trial lawyers in our country and economy, and how his law practice will need to change to adapt in the near future.
Tune in this week on P&L to learn the story behind “I Just Got Hit”!
Contact David at david@ijustgothit.com
"You got to be delusional in order to be successful. You got to believe something nobody else believes." - David Godsey
This week on Priorities Lifestyle:
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Uniquely marketing a law firm
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Scaling operations, fast
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The role of trial lawyers in our country
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Finding the legal profession
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How this type of law practice will change in the near future
Our Favorite Quotes:
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"People let you down. But processes never let you down, right?" - David Godsey
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“So we have business owners who own trucks and stuff out on the roads. Some of them are sitting there going, why did Rob have Dave on? He's like the enemy. I want to talk about that.” - Rob Schulz
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"I think trial lawyers make the world safer. I think the cars that we drive are as safe as they are because of trial lawyers." - David Godsey
About Rob Schulz and P&L Priorities & LIfestyle Podcast
The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.
Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.
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*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com.