Maximizing your Holiday Sales - Amazon Q4 Tips with Greg Mercer
The Amazon FBA Private Labeler Show
Release Date: 10/04/2019
Branding Tips to Help you Launch and Thrive in 2021 and Beyond
The Amazon FBA Private Labeler Show
In this episode I am joined by Kevin Smith from Smash Brand. Kevin shares valuable tips and information to help your brand dominate in 2021 and beyond. We discuss, branding, packaging and using data to help you make good business decisions.
info_outline
3 Things I Learned After Spending a Zillion Dollars on Amazon PPC
The Amazon FBA Private Labeler Show
In this episode I share 3 valuable tips and lessons that I learned after spending a zillion dollars on Amazon PPC and paid ads.
info_outline
Killer Amazon PPC nuggets to turbocharge your Amazon FBA business
The Amazon FBA Private Labeler Show
In this action packed episode I am joined by Mike Zagare from PPC Entourage. Mike delivers maximum value as he drops tons of helpful PPC nuggets to help you scale your business to the moon.
info_outline
What It's Like Selling on Walmart.com - EP160
The Amazon FBA Private Labeler Show
In this episode I share my experiences of what it's like to sell on Walmart.com and how it compares to Amazon FBA. I will also answer listener questions about my experiences so far.
info_outline
Import Trends, Finding Suppliers and Turbocharging Your Reviews with Mike Scheschuk
The Amazon FBA Private Labeler Show
In this action packed episode I am joined by Mike Scheschuk the CMO of Jungle Scout. We dive into the trends in global importing and how to find great suppliers. Finally we dive into how to turbocharge your Amazon reviews.
info_outline
How To Quit Your Job and Start a 7 Figure Amazon FBA Business
The Amazon FBA Private Labeler Show
In this episode I am joined by Joe Parker. Joe is a successful seller with multiple brands selling across multiple platforms and he's gonna share some tips and strategies that helped him succeed.
info_outline
4 Cool Hacks Every Amazon Seller Needs To Know
The Amazon FBA Private Labeler Show
In this episode I reveal 4 awesome Amazon hacks that every sellers needs to know and use to drive their sales and business to the next level.
info_outline
Rockstar Advice To Help New Amazon FBA Sellers Succeed - EP156
The Amazon FBA Private Labeler Show
In this episode I share my advice to help new Amazon sellers succeed. I will talk about product selection, fake gurus and when you should quit your job to sell on Amazon full time.
info_outline
Amazon Prime Day Tips And What’s Making Me Really Nervous This Q4 EP155
The Amazon FBA Private Labeler Show
In this episode I share hot Amazon Prime Day tips and strategies then I will recap the Amazon Accelerate Event. Finally I will give you my unfiltered opinion of what's going to happen this Q4 selling season.
info_outline
Hot PPC Tips to Take Your Amazon FBA Business to the Moon
The Amazon FBA Private Labeler Show
In this episode I am joined by Mina Elias. We talk about selling supplements and Mina shares PPC tips and strategies that you can use in your business to take things to the next level.
info_outlineWelcome To Episode #140 of the Amazon FBA Private Label Show Podcast!
In this episode I chat with Greg Mercer from Jungle Scout where Greg and I share tips and Amazon Q4 strategies to help you succeed.
Listen to this Amazon FBA Podcast!
[powerpress]
Maximizing your Holiday Sales - Amazon Q4 Tips with Greg Mercer EP140
If you want to have a wildly successful Q4 selling on Amazon then you need to have a strategy and a plan to maximize sales and profit. Amazon just gets bigger and better every year and this Q4 selling season will no doubt be the biggest ever. The opportunity for Amazon sellers to absolutely crush it and make tons of money is all right in front of us. In this episode I am joined by Greg Mercer from Jungle Scout where we break down and share important Amazon Q4 Tips and strategies to help you maximize sales and profit.
IMPORTANT DATES:
- Black Friday - November 29th
- Cyber Monday - December 2nd
- November 6 - for Black Friday and Cyber Monday
- December 3 - for the holiday gift-giving season
KEY TAKEAWAYS FROM PODCAST
GET SMART WITH INVENTORY
One of the most important components of having a successful Q4 is to have a strategy around your inventory. You need to find a fine balance of having the right inventory in order to maximize profits. If Amazon sellers have too much inventory stored at Amazon FBA then you will eat up all your profits with the sky high storage fees that Amazon charges in Q4. If you don't have enough then you could run out of stock in the middle of the madness and lose out on sales and profit as well which is no fun.
- Analyze your products historical sales data to determine how much inventory you will need to be comfortably in stock
- If this is a new product then analyze your competitions historical sales data
- Consider storing your inventory at an off-sight warehouse and then drip feeding it into Amazon FBA as needed.
- Or store inventory at your house if possible and drip feed into Amazon FBA as needed
OTHER KEY POINTS
- If you have a gift-able item then consider optimizing your listing to highlight that.
- Add pictures to showcase your item in a holiday setting
- Consider adding video to highlight that your item makes a great gift for the holidays
- Update your sales copy to highlight that it makes a great gift
- Tighten up your Amazon PPC ads campaigns NOW
- Consider increasing your PPC spend during key times during Q4
- Expand your campaigns and cast a wider net
- Make sure you are running coupons and appropriate promotions as customers are deal shopping
- Build your own email list or Many Chat audience to drive traffic to your offers
- Raise your prices if your competition runs out of stock so you can maximize profits
- Increased sales and traffic on Amazon usually stays strong well into January and February
- Make sure to place your inventory orders at the end of December to ensure orders are completed before suppliers shut down for Chinese New Year
Having success in Q4 on Amazon is all about preparation. Put the work in now and reap the rewards later. When you use a platform like Amazon FBA they will take care of the heavy lifting for you. So after you get done listening to this podcast I would recommend you sit down in silence and sketch out a plan of attack. Then immediately take action on one of those action points to build momentum.
To your Q4 success!
GREG MERCER - JUNGLE SCOUT
Greg Mercer is and Amazon seller and the founder of Jungle Scout. Greg and his team at Jungle Scout have been a very valuable asset to the Amazon seller community for many years. Check out the Jungle Scout training resources for more in depth content and knowledge.
WANT AN EXCLUSIVE DISCOUNT ON JUNGLE SCOUT?
======>>> Click To Claim Your Special Private Labeler Show Discount
Check out my latest training video!
--->>> Click to visit training blog post
Not a member of the Facebook Mastermind group yet?
WANT ACCESS TO A FREE AMAZON TRAINING COURSE?
RESOURCES MENTIONED IN THIS EPISODE:
ManyChat – This is the number one chat bot platform for Facebook Messenger marketing. You can use Many Chat to help you build audiences to help you launch products and get reviews. When you have a ManyChat audience you have a powerful asset that you can keep using to help you build and grow your business. Messenger open rates are typically over 80% compared to about 20% for e-mail.
Jungle Scout Chrome Extension – An piece of software that allows you to quickly do product research on Amazon like a pro. The Jungle Scout chrome extension has saved me TONS of time when looking for new product ideas. It’s a MUST for anyone who is getting started in selling physical products on Amazon. I highly recommend Jungle Scout and it’s the first tool I ever purchased years ago when I first got started.
SEE MY JUNGLE SCOUT REVIEW HERE:
SAVE $$$ BY USING MY SPECIAL LINK –>PLS LISTENER DISCOUNT – Chrome Extension
–>>EXCLUSIVE JUNGLE SCOUT BUNDLE OFFER LINK – Chrome Extension + Web App
SUBSCRIBE TO THE SHOW!
I NEED YOUR HELP!
If you felt you got any value out of this podcast, then please support me with an iTunes review. It's simple to do! Just click here to head to iTunes and leave an honest rating and review of the podcast. Every review helps!