Syd Michael: From Cold Calls to Hot Hauls

Episode Highlights:

[00:42] How mood lighting helps power Syd's day.

[02:11] Syd can remember the first car he sold and who bought it and how much commission he made.

[04:43] How Syd was the first to realize the power of digital marketing and lead generation for the auto industry.

[06:26] Some thought using the internet for sales was cheating and others thought it all to be a fad. Not Syd.

[08:08] Why you shouldn't call it reputation management nor reputation marketing.

[12:17] The lucrative automotive niche.

[19:41] Don't overthink your marketing!

[20:28] Why you need to build your list before anything else.

[22:02] The reason Syd loves cold calling and why he makes so much money with it.

[23:08] What are you afraid of? People will have their opinions.

[25:07] How to avoid spinning out on "Go."

[26:21] Take 100% responsibility if you want control.

[30:46] Successful people are never victims.

[31:01] Your mindset makes the difference.

[40:37] You don't know what you don't know and you don't care about what you don't know about.

[45:09] Keep it simple for your audience.

[46:16] Use "verbal Judo."