Paul Ponna: Simplicity and Consistency WIN

Episode Highlights:

[03:16] Always be 10% better

[04:04] Why you need to keep moving and improving

[06:30] Why people never talk about losing at a casino and what that means to you in business.

[09:44] How Paul got started at 17 without a dime to invest.

[11:09] Adversity should be a positive thing.

[15:10] An example of why you gotta have a plan "B"

[16:34] Your job is to make your customers happy

[17:15] Methods change but the principles are the same. You got to go where people are.

[17:59] It's just a question of consistently posting content that's relevant, consistently getting people to trust you.

[21:30] These customers are yours now, you gotta build a relationship with them.

[24:02] Never leave customers out of your equation. They are much smarter than you think.

[30:02] We need to emulate Amazon customer service rather than go the other way.

[32:04] Ask customers how you can assist them.

[35:18] All corporations will move from corporate email over to a communication platform like a chat.

[36:01] Start building foundations on other channels.

[36:42] If you're not trying to improve, trying to build on the momentum, you're going to be left out.

[38:56] It's your duty to sell people a product that is better than any competitor and provide the service to back it up.

[39:35] Being smaller means you have an advantage in one-to-one service.