Brian Rodgers: Make Your Passion, Your Niche Market

Episode Highlights:

[01:04] Smoking vegetables? What?

[01:52] Why Brian is an innovator in smoking vegetables and vegetable based BBQ sauces.

[03:00] Kansas City - serious BBQ people.

[03:58] How Brian went from 300 pounds to slim using plant based BBQ and smoked vegetables.

[06:17] Brian taps into something and get's blown away by the response.

[09:32] How Brian has innovated in the past before he set sights on BBQ sauce.

[13:16] Internet entrepreneurs are not always good at implementing and you must be to succeed.

[16:57] Why you need to pick the right subject to be an expert on and how to identify it.

[20:41] Why Brian has and is working so hard to be the recognized expert in plant based BBQ.

[21:28] Brand building over sales.

[22:15] People are looking for a lot more than just variations on a theme in today's connected and overwhelming digital world.

[25:41] Why Brian would rather build and sell a company for 20 million than build one to the point where he could sell it for 200 million.

[27:27] Why Brian decided years ago that he didn't want to rest on his laurels and stop building successful businesses.

[29:55] For some reason, even after changing his life and cutting his weight in half, when he looks in the mirror, he still sees himself as 300 pounds.

[31:33] Even a therapy or side-hustle can lead to building a business empire.

[38:37] Brian's amazing answer to the question: How do I make money online?