Stefan Ciancio: Pinterest Power Marketing

Episode Highlights:

[03:05] Change is hard. But why be miserable in a career with everyone else?

[07:22] Your acquired life and work skills pay off when combined with social media.

[10:18] How Stefan got started in digital products and what surprised him.

[17:01] Spoken like a true engineer, sir. Once an engineer, always an engineer. It's, I'm, sorry, you're not going to, you've got the rings, so you're, you're an engineer.

[17:16] Okay. All right.

[17:17] I don't know if they do that in the United States, but here in Canada, every engineer gets a ring made from a bridge that collapsed in Quebec decades ago because of bad engineering.

[17:28] Oh wow. Yeah, we don't, we don't have any rings.

[18:39] The huge lead potential with Pinterest.

[22:56] Do you want to sell affiliate products? What niche do you want to be in? Do you have your own business? Do you have your own product or service?

[25:47] You can build passive income from almost any niche.

[28:27] You don't have to be personally involved in your niche.

[30:06] Content can come from anywhere.

[34:09] We still deal with middlemen - we call them platforms.

[37:47] Capturing leads in social.

[38:49] Discussion groups - do you need one?

[39:31] Why you can't put all your lead eggs in one basket.

[43:20] The one constant that humans don't deal with well.

[48:09] The enormous potential of the internet to set you free and empower you!

[52:00] You can do this! It's about watching videos, reading and learning.

[54:59] Why the Internet has changed everything.