My 7-Figure Online Launch Formula: What I’m Doing Differently This Time {PART 1}

What does it actually take to create a 7-figure online launch in today’s market? I’m about to show you in real time. 

Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it’s over to give you a perfectly packaged case study of what worked, I’m taking you behind the scenes while I’m actually living it. 

This is Part One of my 7-Figure Online Launch Formula series, where I’ll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story. 

Because there’s a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown. 

RESOURCES MENTIONED: 

🔥 LIGHT IT UP Live (October 6th-8th)  

In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE 

LOCK IN NEXT LEVEL BY pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don’t just get views, you get SALES. See the details + reviews >> JOIN HERE 

{End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

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In this first installment, I’m sharing what I’m doing differently with this launch, where we are in the process right now, and something entrepreneurs don’t talk about nearly enough.The urge to do more. 

The temptation to make early sales numbers mean something they don’t. 

The impulse to change your content, messaging, emails, or launch strategy because your nervous system wants certainty NOW. 

And why one of the most important skills in a successful online launch is knowing the difference between responding to real data and reacting to your own anxiety. 

In this episode, I’m taking you behind the scenes of: 

• The 7-Figure Launch Formula I’m using to structure this online launch 

• What I’m intentionally doing differently this time 

• What this first phase of the Light It Up launch actually looks like 

• The mental and emotional shit that starts happening when your offer is officially for sale 

• Why doing MORE isn’t always the answer when you want more sales 

• How I separate useful launch data from emotional reactions to incomplete data 

• What I’m focusing on instead of trying to control the outcome 

Over the course of this launch, I’m pulling back the curtain on the entire process so you can see what building a 7-figure online launch actually looks like while it’s happening, not after the story has been cleaned up for Instagram. 

And yes, that means I’m bringing you the great stuff and the shit I’d probably rather not tell you. 

If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me.