Libsyn Directory

Building Business Authority Through Behavioral Economics and Podcasting with Melina Palmer

Release Date: 10/08/2019

Passion Meets Podcasting with Glen Willis

Pro Podcaster Stories

Glen Willis is an avid basketball fan. He is a contributor at Peachtree Hoops and an inactive youth basketball coach that still looks for ways to contribute to the sport by way of helping to facilitate camps and training programs. He is a fascinating and a really insightful and well thought out guy. We talked about basketball and podcasting, but we talked about a few other things as well including long term content creation schedules, spending time on your core competency and engagement and feedback.

Best Resources for New Podcasters

Pro Podcaster Stories

In this solo episode, I share seven of my best resources for new podcasters. We are going to be talking about how to engage with other podcasters in the community, which conferences you should be attending, and detailing the equipment needed. This episode is going to have so much great information!

Using Your Podcast to Build Authority and Opportunities with Brad Larsen

Pro Podcaster Stories

Real estate is a very competitive business and the real estate podcast area is a very competitive category within podcast directories. Brad Larsen shares his successes, authority, and opportunities that have come because of his podcast.

Helping Christian Organizations and Leadership Flourish with Al Lopus

Pro Podcaster Stories

Al is the host of The Flourishing Culture Podcast. On his show, Al conducts interviews with leaders on how they have created some of the best and most effective Christian workplaces. I’m excited to talk to him about his podcast, how he started, what success means to him, his unique pre-interview question method, and the example that his father set for him.

Podcasting About Sports With Father and Son Hosting Duo Mike and Brian Mountan

Pro Podcaster Stories

Mike and Brian Mountan are a father and son duo who together host the Bri The Sports Guy podcast. They both love watching, playing, and talking about sports. You are going to love this conversation as we dive into their sports podcast and the wonderful father and son dynamic that flows throughout the show.

Podcast Tips from the Experts at Podfest

Pro Podcaster Stories

I talked to some amazing podcast hosts and podcast professionals when I was at . It was a great experience, and many experts were kind enough to share podcast tips that will help podcasters and especially beginners have a smooth start and a show that they feel great about. who runs the Independent Podcast Conference shares the importance of letting your personality shine through and the goal that you should have to move the needle. Then I talk with who has been podcasting since 2006 and has hosted thousands of shows. He runs the Horse Radio Network and the Florida Podcast Network....

All About Podcast Artwork and Branding with Podcast Design Specialist Mark Des Cotes

Pro Podcaster Stories

Mark has worked with over 200 podcasters to enhance their shows appearance and help them stand out among the growing sea of podcasts through his professional designs. He designs podcast websites, cover artwork, and more. During this face-to-face sit down we talk about what podcast branding is, what makes great cover art, common mistakes people make and more.

Bringing Eastern and Western Medicine Together to Change the Mental Health of Corporate America with Dr. Romie Mushtaq

Pro Podcaster Stories

Dr. Romie also shares some of the surprising results from her podcast and how a mixed format of guided meditation, interviews, and solo shows works for her. We also get to hear a very touching story of how Dr. Romie’s maternal grandmother had faith in her and her potential. This is a fantastic interview with a very fun and smart lady who I’m happy to have the pleasure to work with.

Tips for New Podcasters from Lead Audio Editor Mike Lalonde

Pro Podcaster Stories

I’m happy to have Mike on the show to talk about sound quality, what makes a great podcast, and tips for beginning podcasters. Mike shares how his love for music and being in a band sparked his interest in audio production. He decided to pursue that passion and started freelancing and working on audiobooks.

Growing Your Business by Helping Others with Deirdre Breakenridge

Pro Podcaster Stories

Deirdre Breakenridge is a veteran in PR, marketing, and branding. She’s also the host of the Women Worldwide podcast where she has published over 250 episodes. Deirdre shares the importance of having mentors and being a mentor. We talk about how social media has changed the mentor relationship and has opened up new opportunities. She shares how her goals for the podcast changed and how she finally realized that the podcast was about helping people and building a community.

More Episodes

What is behavioral economics and why does it matter to you? Melina Palmer, the host of The Brainy Business Podcast, has dedicated her career to seeking answers to these questions for herself and for her clients. Melina always thought she would be a singer, but decided to major in something more practical. After getting a degree in business, she discovered behavioral economics and is the founder of The Brainy Business.

Her business is all about branding, pricing, communication, and the psychology of how we make decisions. She uses her business and marketing background to help businesses with pricing, branding, and conveying their message in the best way possible. Melina started her podcast about a year ago, and it has been a huge factor in growing her business, reputation, and making connections. She shares some insights into her amazing podcast and teaches us a thing or two about business and behavioral economics.

Show Notes:

[03:26] Melina has some amazing artwork for her podcast and website.
[03:46] Melina has a background in marketing and branding. She wanted artwork that would showcase fun.
[04:33] Melina's artwork includes a rocket and a brain.
[05:33] Melina has two brains in her office, but the third glitter brain is coming.
[05:57] The brainy business is about behavioral economics, which is rooted in psychology, but marketing is prevalent in every episode that Melina does. It's also about branding, pricing, and communication. It's about the psychology of how we make decisions.
[07:02] Framing is so important. Think of 90% fat free compared with 10% fat. Messaging matters.
[08:20] Melina started her podcast because she wanted to help people understand what behavioral economics is and share it in a way that is useful to people.
[10:02] Podcasting takes a lot of time, you need to know that you are ready and willing when you commit to it.
[11:09] Melina already had a lot of ideas, so starting the podcast was the right move for her. She also wanted to be the first behavioral economics podcast.
[11:44] She was also shifting from doing really hands on work with clients to more strategic work.
[12:34] Melina's podcast has been out for about a year now. It has helped so much more than she expected.
[13:08] A big connection Melina made through the podcast was the Texas A&M Human Behavior Lab who is using the podcast to supplement their learning. Other people are using it to teach their students.
[14:03] She is building research with Texas A&M and multiple corporations have reached out for possible projects.
[14:17] This year she is working on transitioning her time out of the business.
[14:57] Melina looks at her download numbers. Reach is important for her, because she wants to become an influencer in her space.
[15:46] Multiple open doors and speaking engagements have come from the podcast. It also adds credibility.
[16:41] She intentionally built her podcast to be ingrained in her business.
[18:17] Melina can't use a script for public speaking, but she uses one for the podcast.
[19:36] She also started condensing her intros after they were getting longer and longer.
[20:13] She also looks at reviews.
[21:59] The most common thing people say to her in person is that it's weird to watch her mouth move while talking. It's not about the cookie and cotton candy grapes are also popular topics brought up.
[24:00] Melina makes hand written notes and checklists. She likes how PPS uses Basecamp to make uploading the audio easy. She does all of her art herself and uploads the podcasts to YouTube. She uses Canva for artwork and Headliner for audiograms. She also uses Active Campaign and Audacity.
[26:33] When Melina was young, there was no question that she would be anything other than a singer/actress. She still sings and is singing the national anthem for the Seattle Storm game tonight.
[27:44] In college, she thought she would major in something more practical like business and that is where she discovered psychology and behavioral economics.
[29:12] Her favorite book is A More Beautiful Question by Warren Burger.
[30:40] Melina is hopeful that one of her near future book recommendations is her own. She's also working on small focused courses on one topic.
[33:55] Darrell's takeaways: Lack of existing podcasts on Melina's topic encouraged her to start sooner rather than later. She considered her own optimism bias when it comes to content creation. She defines success by download numbers, revenue, and credibility. She listens back to her own episodes to refine and improve.

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