Prove It! Podcast:: The ABC’s of Facebook Ads (Part 1 of 3) With Angela Pointon
Prove It! The Proof in Marketing Podcast
Release Date: 12/31/2018
Prove It! Podcast: Compelling Subject Lines Sell! With Michelle Vroom
Prove It! The Proof in Marketing Podcast
Having something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications. Her subject lines get us in the gut every time we see them, so we had to have her on to discuss why they’re so crucial and how she became so adept at composing them. It’s no easy feat, so listen as she shares her tips. Prove it! Michelle shares how one of her emails, with a really compelling subject line, resulted in a significant new...
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Prove It! Podcast: Making Messages Resonate with Karen Friedman
Prove It! The Proof in Marketing Podcast
What a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate. As a former reporter for 6ABC in Philadelphia, and numerous places before that, Karen’s a whiz at taking a confusing story and getting to the point, so that no matter your subject matter knowledge, you’ll “get it” when she tells you about it! Karen spends her time now helping corporate executives present more effectively and efficiently. Her columns in Philadelphia Business Journal and her short video series on...
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Prove It! Podcast: Unusual Marketing & Advertising Ideas with Greg Star
Prove It! The Proof in Marketing Podcast
The world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match his bit idea. Hear how he started the company and why it’s growing like mad! Prove it! Greg explains how this goes beyond just advertising, and how a contest on a wrapped car opened his eyes to how huge this could really become. Great story!
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Prove It! Podcast: Part 3 of 3: How Vendor-Agnostic Content Keeps You Top of Mind With Brynne Tillman
Prove It! The Proof in Marketing Podcast
In the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to a resource. Vendor-agnostic content is where she’s sees great value in LinkedIn. Hear how she defines it and uses it – and how you can, too. It’s all about content, baby! Prove it! Brynne tells us about someone who was not a great writer, but was terrific at connecting in person, and used video tips to create...
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Prove It! Podcast: Part 2 of 3: Leveraging Your LinkedIn Contacts With Brynne Tilman
Prove It! The Proof in Marketing Podcast
LinkedIn is a social channel with more opportunity than most users can imagine. In these second of three episodes with LinkedIn expert Brynne Tillman, you’ll hear about new ways to leverage your LinkedIn contacts. Among the insights Brynne shares are who to connect with and why, how to find out more about someone who wants to connect with you that you don’t know, and how that can turn into very effective business development. Prove it! Brynne uses an example of how she leveraged her own contacts – and their contacts – to land a piece of business that was perfect...
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Prove It! Podcast: Part 1 of 3: Changing Your LinkedIn Profile from a Resume to a Resource With Brynne Tilman
Prove It! The Proof in Marketing Podcast
The topic of “LinkedIn” can be a podcast in and of itself (and I believe it is!), but we’re doing a deep-ish dive into the social tool in a three-part series with Brynne Tillman of Social Sales Link. This episode is about changing your LinkedIn profile from a resume to a resource, and Brynne outlines why that’s the way to go today. You simply can’t give away too much information, and as she says, “When you think you’ve given away too much, give more!” Hear what to do to update your profile in a way which will garner more attention. Prove it! Brynne...
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Prove It! Podcast: You Never Have a Second Chance to Make a First Impression With Shelly O'Donovan
Prove It! The Proof in Marketing Podcast
Have you ever considered the importance of your non-verbal communication? How’s your handshake? Do you make eye contact consistently? How do you use your cell phone in a meeting? Shelly O’Donovan, founder of Authentic Influence Group, shares insights on the importance of “presence” and making that first impression. (Listen to hear how long it takes someone to make their first impression of you and data on the value of that very first handshake!)
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Prove It! Podcast: Nuances of Marketing a Destination With Ed Harris
Prove It! The Proof in Marketing Podcast
With a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination and Ed shares the nuances and challenges of the position. Prove it! Hear Ed talk about how collaborating with the community - and always trying new things to bring visitors to what he calls the “backyard of Philadelphia,” has made an impact on the economy of Montgomery County.
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Prove It! Podcast: The Importance of Relationships in Media Relations With Alissa Kaplan Michaels
Prove It! The Proof in Marketing Podcast
Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal. On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these relationships really matters. Hear how you should work to build trust with reporters Learn about how to handle a situation when a client asks you to pitch something that is disingenuous Discover why really understanding journalism when...
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Prove It! Podcast: Marketing Challenges for Non-Profits With Matt Hugg
Prove It! The Proof in Marketing Podcast
Matt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community In addition to the robust library of resources on his site, he’s also the author of . On this episode, Matt is generous with his insights, and in a short ten-minutes, you’ll learn a lot, whether you’re a volunteer, leader, or board member or a non-profit or not. Hear why marketing for non-profits is different than marketing for a for-profit company or organization. Learn how non-profits deal with...
info_outlineAh, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows Facebook ads inside out.
This episode is the first in the series – a high level look at the ABC’s of Facebook ads.
The next two episodes will look at “List Building with Facebook Ads” and the then
Targeting with Facebook and Instagram ads.”
Invest the next ten minutes to learn about:
Why buying ads on Facebook can be more cost effective than Google AdWords or other forms of online advertising.
The kinds of businesses which benefit most from Facebook ads
What an organization should consider before diving into the world of Facebook ads.
Prove it!
Angela will share a story about a B-to-C company which has had tremendous success with Facebook ads.