#386 - How to approach holidays for your cold outreach campaign?
Cold Email Outreach with Jeremy & Jack
Release Date: 12/18/2024
#402 - Sales Questions from a CEO
Cold Email Outreach with Jeremy & Jack
In this rapid-fire episode, Jack and Jeremy tackle six cold email and outreach questions submitted by listener Trey. From proper greetings and cultural nuances to incentives and defining success, the hosts share actionable insights based on real-world experience. Whether you're new to outreach or refining your strategy, this episode has something for every B2B emailer. Key topics discussed: - Why using “Hello” in cold email greetings can sound too formal or robotic - The importance of matching your tone to your recipient’s culture or geographic location - Using industry-specific language...
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#401 - AI Overkill: Watch AI Destroy Their Reply Rate
Cold Email Outreach with Jeremy & Jack
In this episode, Jack and Jeremy break down an especially long and highly personalized cold email that made its way through the noise—though not without some controversy. They explore what worked, what went too far, and how AI-driven outreach can either charm or alarm your prospects. Key topics discussed: - The use of deeply personal references in cold emails—and where it crosses the line. - Why referencing hobbies, spouses, and old clients might not earn you points. - The difference between relevance and overpersonalization in outreach. - How AI-generated emails reveal themselves with...
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#400 - How to Get Your First 10 Sales Meetings — Without Ads or a Huge Audience
Cold Email Outreach with Jeremy & Jack
In this episode, Jack and Jeremy break down a simple, no-fluff cold email strategy to help you land your first sales meetings—even if you’re starting from scratch. No marketing budget, no followers, no fancy tools—just a clear step-by-step process to get conversations started with your ideal customers. Key Notes: How to define your Ideal Customer Profile (ICP) without overthinking it Why starting with just 20–30 hand-picked prospects is more effective than buying a list The exact cold email script you can send to “dead leads” to re-engage them Tips for writing personalized,...
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#399 - The 1-Second Test: What Gets Your Cold Email Read (or Deleted)?
Cold Email Outreach with Jeremy & Jack
In this episode, Jack and Jeremy dive into the brutal reality of the one-second test that every cold email must pass. They explore the psychological and structural cues that influence whether a prospect replies—or hits delete almost instantly. Key Notes: Why you only have 100 milliseconds to make a first impression The importance of email layout, subject line, and paragraph length How visual and sender identity cues (like avatar and display name) can make or break your outreach The red flags of impersonal or poorly set-up automations (e.g., email addresses instead of names) Why the...
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#398 - Use This New LinkedIn Filter For Your Next Campaign
Cold Email Outreach with Jeremy & Jack
In this episode, Jeremy & Jack reveals a powerful yet under-the-radar LinkedIn feature that transforms how sales professionals can target their outreach. They explore the possibilities and practical applications of this new discovery, comparing it to the psychographic targeting capabilities of early Facebook Ads. Key Notes: The discovery of LinkedIn's “followers of creator” filter and how it mirrors Facebook-style psychographics How to find U.S.-based CEOs who follow specific influencers like Alex Hormozi Exporting search results to build targeted outreach lists The potential of...
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#397 - Fixing This CEO’s LinkedIn Outreach
Cold Email Outreach with Jeremy & Jack
In This Episode: Jack and Jeremy return from a break with a fresh teardown of a LinkedIn InMail pitch. They dive into whether the message hits the mark, who it’s really for, and how to make outreach campaigns more effective. It’s a fun, punchy critique packed with real-world advice for sales pros and copywriters alike. Key Notes: The importance of clear value propositions in outreach messages Why lazy list-building kills good campaigns How to rewrite messages to include relevant personalization and social proof The role of silent objections and when to handle them in cold emails...
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#396 - Need leads? Steal this Direct Mail Approach
Cold Email Outreach with Jeremy & Jack
In this episode, we dive into a unique direct mail marketing piece targeting vehicle owners. We analyze its effectiveness, discuss how similar approaches could work in other industries like business brokerage, and break down the nuances of personalization, format, and copywriting. If you're interested in cold outreach or direct response marketing, this one's for you! Key Notes: A breakdown of a direct mail piece designed to buy used cars The impact of handwritten-style marketing and personalization How this approach could translate to business brokerage and other industries Strengths and...
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#395 - Cold Email Surgery: 3 Real Examples Dissected & Rewritten (Live)
Cold Email Outreach with Jeremy & Jack
In this episode, Jeremy & Jack break down and analyze two cold email campaigns, offering insights and feedback on what works and what falls short in email outreach. They dive into the importance of personalization, the power of a strong call to action, and common pitfalls in email marketing strategies. Key Notes: - The importance of a compelling subject line and the impact of personalization. - How using "fishing for no" tactics in your call to action can be an effective strategy. - The role of a concrete case study or specific examples in increasing credibility. - Why emails that...
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#394 - 13 Sales Questions You Should Be Asking in 2025
Cold Email Outreach with Jeremy & Jack
In this episode, we dive into a rapid-fire Q&A on cold outreach strategies, covering everything from leveraging AI for personalization to optimizing LinkedIn profiles for better response rates. The discussion explores how sales professionals can balance automation and human connection while improving deliverability, personalization, and follow-up strategies. Key Notes: How AI can enhance outreach efforts without losing the human touch Key differences between cold emailing and LinkedIn outreach in 2025 Optimizing LinkedIn profiles to support sales efforts and increase engagement...
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#393 - The secret to finding (and winning over) your dream clients
Cold Email Outreach with Jeremy & Jack
In this episode, we dive into effective sales outreach strategies, particularly when working with a limited number of new prospects. The discussion focuses on prioritizing leads, leveraging high-touch channels, and using engagement signals to maximize impact. Key Notes: Why "response lists" are more effective than demographic-based lists for prospecting The power of high-touch outreach methods like phone calls, personalized videos, and in-person visits How to identify engaged prospects based on email opens and LinkedIn profile views The importance of making outreach feel personal and...
info_outlineThis episode discusses strategies for conducting cold outreach during the holiday season, such as the best days to send emails, whether to pause campaigns during holidays, and opportunities to connect with prospects in a more personal way.
Key topics discussed:
- Data on email performance based on send days
- The pros and cons of maintaining cold outreach campaigns during holidays like Thanksgiving and Christmas
- Differences in email performance over the holidays based on industry
- Ideas for more personal outreach during the holidays
Jack and Jeremy encourage listeners to think creatively about how they can reconnect with customers and prospects during the end-of-year holiday period, whether through email, phone, physical mail, or other personalized outreach. They wish all of their listeners successful outreach and a happy holiday season.
About the hosts:
Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/
Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com