John Hall - Top of Mind - how to use content to stay top of mind with your key audience or those who matter to you.
Reach Personal Branding Interview Series podcast
Release Date: 08/20/2017
Jennifer Brown - How to be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive
Reach Personal Branding Interview Series podcast
From the headlines, it’s clear that diversity programs aren’t increasing diversity within organizations. After working with Fortune 500 companies like Walmart and Verizon on their inclusion and diversity efforts over the past decade, Jennifer Brown says that it’s because many of us want be more inclusive but aren’t sure where to start. In her new book she demystifies the process of creating inclusive workspaces into clear steps that anyone can take no matter their role.
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Robert Glazer - Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others
Reach Personal Branding Interview Series podcast
The clearest path to high achievement is building your capacity, incrementally, in four areas: Spiritual Capacity, Intellectual Capacity, Physical Capacity and Emotional Capacity. Each of these areas is separate but connected. Robert's framework came out of his weekly Friday Forward newsletter – which began as a simple email designed to inspire and motivate his team of 40 people at the time. Today, Friday Forward reaches over 100,000 people each week across 60+ countries and led to his book, Elevate. Additional learning notes: Learn why it’s important to focus on all four elements...
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Diane Mulcahy - The Gig Economy: Getting Better Work, Taking More Time Off, and Financing the Life You Want
Reach Personal Branding Interview Series podcast
Diane Mulcahy writes and speaks about the Gig Economy, which is made up of anyone who does not work as a full-time employee in a full-time job. (It's not just Uber drivers!). Visit to learn more. In this episode, you'll will learn to: Create a thoughtful exit strategy from your current job Understand how you can participate and succeed in the Gig Economy Identify the best type of gig work that works for you Find Better balance in your professional and personal life Bio: Diane is the author of The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the...
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Max Yoder - Do Better Work: Creating More Clarity, Camaraderie, and Progresson Your Team.
Reach Personal Branding Interview Series podcast
Most people want to do great work, but they simply don’t know how. The result? Uninspired effort, unremarkable output, and unhealthy communication. We owe our teammates—and ourselves—something better. In his new book, Do Better Work, Lessonly CEO and co-founder Max Yoder shares 8 practical but profound ideas for transforming team culture and performance. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, Max’s stories and examples are for you. Because when we do better work—we live better lives. In this episode, you'll...
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Julie Davis-Colan and Lee Colan - The Power of Positive Coaching: The Mindset and Habits to Inspire Winning Results and Relationships.
Reach Personal Branding Interview Series podcast
It wasn’t too long ago that having a business coach was like having a scarlet letter on your professional suit. Today, having a coach has been elevated in status. In this interview series we will dig into this significant and necessary paradigm shift. We'll talk about how to: Learn why the central role of today's leader is that of a coach. Discover simple truths of human behavior that are both timely and timeless. Learn how to balance an understanding of business with an understanding of people. Deepen your awareness of your thoughts, your purpose, your values and your emotions. BIOS: Lee...
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Larry Boyer - The Fourth Industrial Revolution and You: How to Adapt and Manage Your Career in the Automation Age.
Reach Personal Branding Interview Series podcast
The business world is changing fast. From new and emerging technologies to the rise of the gig economy and contingent workforce the way we live and work is being disrupted. Each year 20 million people in the US lose their job and that number will just increase as technological change both creates and destroys jobs and companies. What can you do to understand the changes, risks and opportunities the Fourth Industrial Revolution will bring? We'll talk about how to: Understanding how emerging technologies will transform how business is done. The risks and opportunities to both jobs and...
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Denise Jacobs - Banish Your Inner Critic: Silence the Voice of Self-doubt to Unleash Creativity and Do Your Best Work
Reach Personal Branding Interview Series podcast
The Inner Critic is the main source of our biggest blocks to perform at our best. Our inner critic is the force behind our fears of being judged and criticized, highly critical self-talk, feeling like our ideas aren't good enough, and committing “ideacide.” Fortunately, we possess three mental power tools that, in combination, help stop the inner critic in its tracks. Making a commitment to silencing your inner critic will help you to get unstuck, do your best work, and channel your creativity as a force for positive change in the world as a contributor, collaborator, and leader. ...
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Dawn Graham - “Switchers”: How Smart Professionals Change Careers and Seize Success
Reach Personal Branding Interview Series podcast
Are you stuck in an unsatisfying job or an industry that just isn't a fit? Get unstuck! Land a new career—one you’re genuinely passionate about. This month’s interview is with career coach and licensed psychologist Dr. Dawn Graham, author of "Switchers: How Smart Professionals Change Careers and Seize Success." Dawn will discuss proven strategies that will help you land your career change. Career switchers face unique challenges that demand fresh approaches. To succeed, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out. This session will help...
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Whitney Johnson - Build an A Team: Play to Their Strengths and Lead Them up the Learning Curve
Reach Personal Branding Interview Series podcast
Every organization is a collection of individual S – or learning curves. You build an A-team by optimizing these individual curves. By managing people all along the S-curve and knowing what to do when they reach the top of the curve. As employees are allowed, even required, to surf their individual S-curve waves, disrupting themselves, you will be less vulnerable to disruption and get the gold star -- be a boss people want to work for. You will learn: Why it's important to hire for potential rather than proficiency How to manage your team as a collection of S-curves How to examine your own...
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Kelly Palmer - Skills as the Currency of the Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed
Reach Personal Branding Interview Series podcast
In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when a four-year degree guarantees job security and the skills to stay relevant for an entire career. With the latest scientific research on how people really learn and interviews from key leaders at Google, LinkedIn, Airbnb, and MasterCard and...
info_outlineIf you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.
Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.
In this podcast you will learn:
- How to build influence and deepen relationships
- The various trust “touch points” needed to effectively build trust with your audience
- How to implement effective content marketing that helps scale the lasting relationships you’re building
- How to become top of mind with your audience so you’re the person they think of when opportunities arise
BIO: John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.”
In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.
John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. For more information visit Influenceandco website.