681: Beyond the Waitlist: Fixing Profit Leaks in a Fully Booked Studio
The Business of Boutique Fitness
Release Date: 10/09/2025
695: Your Economy-Proof Plan, Part 3
The Business of Boutique Fitness
Amidst an unstable, unpredictable economy, it’s critical that your studio has its books in order. Of course, proactive financial strategies are smart business practices in any economic season. Fortify your financial backbone with budgets, expense cutting, retention boosting and scenario planning with Coach Matt Hanton and me in Episode 695: Your Economy-Proof Plan, Part 3. Befriend your budget: identify fixed and flexible expenses; know your numbers Cut the fluff: find and drop any expenses that don’t make—or save—money Optimize everything: tighten schedules and make your space...
info_outline
694: What Other Studio Owners Are Doing That You Are Not
The Business of Boutique Fitness
Welcome to this bonus podcast episode! If you’ve ever looked at your red-hot competitors and wondered about their secrets to success, we’ve got you. Spoiler: it’s not money, tech…or magic. Coaches Caroline Plambeck and Rachel Prairie break down the simple, smart moves that create momentum in Episode 694: What Other Studio Owners Are Doing That You Are Not. Share the why: host regular team meetings to build communication and buy-in Sell with soul: train your team to connect naturally and ditch pressure tactics Treat them right: onboard well and share opportunities to...
info_outline
693: Your Economy-Proof Plan, Part 2
The Business of Boutique Fitness
Good news: economic downturns don’t have to mean disaster for your studio. In fact, with the right messaging and moves, you can turn uncertainty into opportunity. In Episode 693: Your Economy-Proof Plan, Part 2, Coach Matt Hanton and I tackle growth strategies that can position your studio to excel while everyone else is playing defense. Reframe the message: emphasize value—fitness is an investment, not a luxury Tout value: compare your offer to pricier experiences like dinner and concerts Hit the 5 kinds of wealth: exercise feeds the mind, body, wallet, time and relationships ...
info_outline
692: Is Your Social Life Your Studio?
The Business of Boutique Fitness
Welcome to this bonus podcast episode! If your studio has become your social life, creative outlet and full-time emotional ecosystem, you just might be barrelling toward burnout. You’re definitely not alone. In Episode 692: Is Your Social Life Your Studio?, Coach Caroline dives into practical ways to reclaim your energy, identity and joy outside of your business. Spot the signs: honestly evaluate if your mood rides on client feedback or team drama Redraw boundaries: schedule non-studio hours—and protect them like gold Refill your tank: do something purely for joy...
info_outline
691: Your Economy-Proof Plan, Part 1
The Business of Boutique Fitness
Today’s economic and geopolitical volatility can cause uncertainty even among the best business plans. Focus on what you can control in your studio to navigate these waves. Join Business Coach Matt Hanton and me in this series for in-the-trenches insights on how to stay steady in the storm, starting with Episode 691: Your Economy-Proof Plan, Part 1. Be the best: cultivate operational excellence in every experience Invest in impressions: train your front desk staff to provide 5-star touchpoints Slip into their world: connect beyond the studio thoughtfully, personally and...
info_outline
690: Everybody's Talking About You - Harnessing the Power of Referrals
The Business of Boutique Fitness
Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they’re already pre-sold and more likely to convert. Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power of Referrals. Simplify the ask: keep it easy, clear and one-step so referrals are no-brainers Reward everyone: make it a win-win so the referrer and the friend feel great Show it off: promote the referral program in studio, on socials and...
info_outline
689: How to Turn Your Studio Around -- Part 3
The Business of Boutique Fitness
People aren’t coming to your studio for your Reformers, your music or your plush towels. They’re craving memorable experiences and genuine connection to keep them coming back. If your member experience is off, everything is off. Join Alina Cooper and me for Episode 689: How to Turn Your Studio Around -- Part 3 to ensure you’re exceeding expectations. Adopt fresh eyes: inspect your studio, add new touches, make small changes Interact intentionally: make eye contact, use names, recall personal details Practice small acts of kindness: delight members with...
info_outline
688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track
The Business of Boutique Fitness
Welcome to this bonus podcast episode! When it comes to KPIs, studio owners typically fall into extremes. They either track everything and get overwhelmed—or nothing at all and are unaware of the true health of their business. In Episode 688: The KPI Blueprint: What Boutique Fitness Owners Actually Need to Track, Alina Cooper and Heather Garrick identify exactly which metrics are critical to watch. Leverage leads: check how many, where they’re from, conversion and time to purchase Check your pulse: study retention and churn rates as the heartbeat of your business Monitor the...
info_outline
687: How to Turn Your Studio Around - Part 2
The Business of Boutique Fitness
Every studio owner encounters rough waters along their journey. So expect it. Then recognize the difference between sinking and sailing often comes down to what you do next. In Episode 687: How to Turn Your Studio Around -- Part 2, Alina Cooper and I continue navigating the practical steps, tough choices and mindset shifts that can get you to calmer seas. Invite input: regularly ask for—and gratefully receive—honest feedback Don’t guess—assess: carefully analyze key metrics and every part of your business Stop the bleeding: stabilize cash flow by immediately pausing...
info_outline
686: Booked Solid But Still Not Profitable
The Business of Boutique Fitness
Welcome to this bonus podcast episode! What do you do when your studio is booked solid…but still unprofitable? When you’re teaching constantly, running the front desk, managing marketing, all the things…but can’t pay yourself? Find out how one yoga + Pilates studio owner finally quit working for free. Join Coach Rachel Prairie for this case study in Episode 686: Booked Solid But Still Not Profitable. Stop undercharging: monitor market rates and bump up your prices Limit promotions: decrease discounts and deals to increase profit margins Move to...
info_outlineThe paradox of a packed but unprofitable space is real for many boutique fitness studio owners. But you can turn things around by identifying and plugging common leaks in your system.
Coach Caroline Plambeck recommends how you can build a financially sustainable business in Episode 681: Beyond the Waitlist: Fixing Profit Leaks in a Fully Booked Studio.
-
Face the facts: calculate your break-even cost and per-class profit
-
Price right: re-evaluate membership options and avoid excessive discounting
-
Optimize your offerings: streamline your schedule, cut bloat and try class stacking
-
Prioritize your people: invest in instructor training, feedback and development
-
Tighten your belt: eliminate financial drag with quarterly expense audits
Of course, the buzz of full classes is a reason to happy dance. But without profits, you’re just treading water—and at risk of sinking. Episode 681 is your lifeline.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
www.linkedin.com/company/studio-growco/