How to Create a Course That Sells Well AND Gets Results
Ready, Set, Launch Podcast
Creating a course isn’t just about packaging up what you know. If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right. In this episode, I’m breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly. Inside this episode we cover: • Why the transformation matters more than the content • How to help students experience results as quickly as possible • Why course delivery and onboarding impact perceived value •...
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Why Your Offer Isn’t Selling (And What to Fix First)
Ready, Set, Launch Podcast
I’ve helped hundreds of course creators fix their funnels. And most people have one of two problems. Either… They don’t have enough people seeing their course. Or… People are seeing it, but they’re not buying. In today’s podcast episode, I walk you through how to figure out which one you have (and what to do about it).
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How to Build a Sales Ecosystem (Not Just a Funnel)
Ready, Set, Launch Podcast
For years, I built my business around one thing: launching. And while it worked… it also created pressure and instability. In this episode, I’m breaking down the difference between building a funnel and building a sales ecosystem, and why this shift completely changed how I design revenue in my business. You’ll learn: Why relying on one funnel or one launch creates unnecessary stress The 4 core funnels I use to build a sales ecosystem How funnels can (and should) feed into each other Why lifestyle needs to influence your funnel strategy How to design revenue that supports...
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Are You Under-Spending on Ads?
Ready, Set, Launch Podcast
If your ads are profitable… this is your sign to stop tweaking and start scaling. In today’s episode, I’m unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn’t working. Sound familiar? We talk about: Why profitable funnels often feel slow The mistake of tweaking something that’s already working How to think about scaling your ad budget strategically The emotional side of increasing spend (because yes, that’s real) How to plan monthly and annual ad growth properly This episode is your pep...
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The 3 Numbers You Need To Track in a Low-Ticket Funnel
Ready, Set, Launch Podcast
Making sales but not actually making money? Turning Ads on and off because you’re unsure if it’s “working”? In this episode, I’m breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data. If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this one’s important.
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The One Thing I Hated Doing… That Made My Ads Way More Profitable
Ready, Set, Launch Podcast
Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly. It's something I've tried to AVOID doing for a long time... But with the way things are heading in 2026, I knew it it needed to be done. In this episode, I’m breaking down: Why this tweak is increasing engagement and conversions What’s changed in buyer behaviour (and why your Ads need to adapt) How this approach warms people up before they ever click Simple ways to test this inside your own campaigns If your Ads feel a bit flat lately or you know they could be converting better...
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The Biggest Challenge With Live Launching in 2026 (and What We’re Doing About It)
Ready, Set, Launch Podcast
In this episode, I’m unpacking one of the biggest challenges I’m seeing across client launches right now... and it’s probably not what you think. It’s not the offer, the price of the program, the cost of Ads or the conversion rates. It’s the show up rate. Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that’s not a red flag) – How buyer behaviour has changed, and what that means for your launch strategy – 3 real client case studies (including one who’s profiting before her launch starts) – When to use evergreen, when...
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Why I Haven’t Posted Since July (And Still Made Sales Every Day)
Ready, Set, Launch Podcast
In this episode, I’m sharing why I decided to step away from Instagram in 2025, and how that decision didn’t hurt my business at all. I talk about: - Why Instagram was never my main growth strategy - The pressure to “show up” daily (even when it doesn’t feel good) - How I doubled down on what already works: Ads + funnels - And what happened when I stopped trying to post consistently If you’ve ever felt tired of creating content just to stay visible, this is your permission slip to do things differently.
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BTS of 3 Low-Ticket Funnels That Sell Daily (And The Backend Strategy Behind Each One)
Ready, Set, Launch Podcast
Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses? In this episode, I’m taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals. You’ll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket offer (and the results so far) ✅ How a new course creator sells 3 x $97 course a day and is now on track for 6 figures Plus, I’ll break down the backend strategy behind each funnel, what’s...
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The Truth About Low-Ticket Funnels: Do They Actually Work?
Ready, Set, Launch Podcast
The Truth About Low-Ticket Funnels: Do They Actually Work? There’s a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In this episode, I’m pulling back the curtain on what really works when it comes to low-ticket funnels; how I use them in my business, what I’ve learned from testing and tweaking my own offers, and...
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In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values. She then introduces the Launch Club and explains her decision to transition it from a back-end membership to a front-end membership. However, she realizes that the membership format does not align with her teaching style and long-term goals, leading her to shut it down. Jessica highlights the value of online courses and the ability to provide lifetime access to valuable content. She concludes by offering insights into the decision-making process for evaluating and eliminating offers in an offer suite.
Takeaways
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Create an offer stack and strategically plan an offer suite to guide customers through a journey.
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Assess and evaluate offers based on profitability, scalability, and alignment with personal values.
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Consider the teaching style and long-term goals when deciding between a membership and course format.
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Online courses provide the ability to offer lifetime access to valuable content.
Chapters
00:00 The Importance of an Offer Stack
02:00 Developing an Offer Suite
03:27 Assessing and Evaluating Offers
04:55 Introduction to the Launch Club
06:24 Launching the Membership
07:52 Evaluating the Membership
09:51 Realization and Decision to Shut Down the Membership
10:51 Course Creation vs Membership
12:48 Value of Online Courses
13:47 Shutting Down the Launch Club
15:40 Insights into Decision-Making Process