Episode 12: Adding this role will explode your business

No one likes feeling used by someone. Clients go through an emotional journey of buying a home, relying on YOU to help be their guide. Then suddenly, you’re gone after the sale while they get BOMBARDED with the ongoing decisions of owning a home. Don’t be that person. LISTEN UP.

The real estate game is changing - screw that - it already has and no-one is REALLY talking about it....until now. Real Estate of Tomorrow holds conversations on crucial topics needed to successfully navigate the shifting real estate industry. In this bi-weekly podcast we break down the massive shifts in real estate and tell you the specific steps you need to take to kick a$$ in the coming years, just like we are. We’re your hosts, Edgardo Balentine and Scott DiGregorio, giving you the rundown on real estate from decades of experience and the new generation.

FIRST OFF, let’s change the idea that the value of real estate professionals is confined to the transaction process. Most realtors work like that, but confining value means the industry is missing out on serving clients. This is a relationship business, and realtors should continue providing value BEYOND closing a deal. You can do this by adding a very intentional, client-facing role to your business.

When the dust settles, and the transaction is over, clients still have a lot of choices to make in their time of being homeowners. Take care of your client database with a person who can interact with your clients long-term, and in a tactical manner. This is a competitive market where it’s never been easier for a homeowner to sell their home without you. Forming a long term mindset in client communication separates your business in the minds of your clients.

Listen up to learn how to create authentic moments of connection during the transaction phase, how to ease clients into essential conversations, and how to cultivate resources for your clients. If you think you don’t have the knowledge? Great news for you. GO GET the knowledge. You can start here with the Real Estate of Tomorrow podcast.

What are you doing today to be relevant tomorrow? What are you doing today to be successful tomorrow?

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Time stamps:

[00:36] - Have you thought about the real estate industry from this angle?

[03:29] - The industry is filled with the lone wolf salesperson, the relationship salesperson, and the challenger salesperson.

[05:17] - Are you providing REALvalue? What separates you from others?

[08:03] - Give clients long term value by investing in this role for your business.

[10:59] - YOU have the clients attention as the person with them during the buying process.

[13:24] - Focus on being a realtor expert, and cultivate relationships with other specialists as resources for your clients.

[16:21] - Ease your clients into having ESSENTIAL conversations with this framing method.

[19:08] - Learn how to take action, and start building a team to provide REAL VALUE to your client database.

[21:55] - How can you create authentic moments of connection during the transaction phase?

[24:11] - SUPER ACTIONABLE ITEMS. Part 1

[26:36] - SUPER ACTIONABLE ITEMS. Part 2

[28:43] - Research how you can provide REAL VALUE through information and resources for your clients.

Links:
Real Estate of Tomorrow
Edgardo Balentine 
Scott DiGregorio

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