Episode 13: This is how to build a referral generating machine

Selling a house isn’t hard, but creating a system to sell multiple houses requires you to STEP YOUR GAME UP. You want a system that keeps your flow of clients engaged. To keep the flow going, you need to provide professional value to clients long term. LISTEN UP.

The real estate game is changing - screw that - it already has and no-one is REALLY talking about it....until now. Real Estate of Tomorrow holds conversations on crucial topics needed to successfully navigate the shifting real estate industry. In this bi-weekly podcast we break down the massive shifts in real estate and tell you the specific steps you need to take to kick a$$ in the coming years, just like we are. We’re your hosts, Edgardo Balentine and Scott DiGregorio, giving you the rundown on real estate from decades of experience and the new generation.

Build a referral generating machine in your business for long term success. You can provide professional referrals to help clients navigate the extra work that comes with buying a home. We’re talking about ALTERNATIVE LEAD SOURCES. Collaborate with professionals that your clients may need to speak to in the future. Create a referral machine connected to roles like financial planners, CPAs, divorce attorneys, estate attorneys, and life insurance professionals.

Most clients eventually talk to financial and law professionals to sort out some kind of flaw or situation happening after they purchase a home. Sometimes it happens during purchasing a home. You provide EXTRA VALUE as a real estate professional, when you can point your clients to a reliable resource. You might be worried about if something goes wrong with a professional you recommend. That’s a LOSER’S MINDSET. Maintain your WINNER’S MINDSET, and do your due diligence to ask the questions and find the professionals that are philosophically aligned with you.

Listen up to learn how to build a referral generating machine that continues to provide professional value to clients. Takeaway actionable tips from examples of building relationships with referrals and from scenarios of which referrals are useful in certain situations.

What are you doing today to be relevant tomorrow? What are you doing today to be successful tomorrow?

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Time stamps:

[00:36] - Build a referral machine in your business for long term success. 

[02:49] - Advise clients not only on the home purchase, but also the life events that come afterwards.

[04:59] - Provide value through referrals.

[06:37] - Surround yourself with people who are philosophically aligned with you.

[08:57] - Drop the fear-driven mentality about forming connections with referrals. Be authentic and do your due diligence.

[11:04] - Open up to asking your referrals the questions your clients ask you.

[13:19] - Here’s why divorce attorneys can be part of your referral machine.

[15:57] - One transaction becomes a couple of transactions.

[18:50] - Put together data to collaborate with your referrals.

[21:04] - Avoid this comical mistake.

[23:38] - Challenge the way referrals see their role.

[25:44] - Make connections actionable.

Links:
Real Estate of Tomorrow
Edgardo Balentine 
Scott DiGregorio

Ep 10: How to Win Every Client on the First Call

Ep 12: Adding this role will explode your business (CSM)