168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Release Date: 01/21/2026
169. Can you say yes to help? How the right help can lead us to our goals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
As entrepreneurs many of us are quick to offer help—but far slower to ask for it. Can you relate? But why NOT ask people who have been there or have the right tools to help us unlock the next level of success we’re working towards?
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168. What is a Brand Strategist, Anyway? Plus, Marketing vs Branding vs Brand Strategy
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
Clint puts Katie in the hot seat to ask a question many food business owners are wondering: what is a brand strategist, anyway?
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167. From Transaction to Tradition: How Food Brands Can Become the Go-To Choice
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How food brands earn a place in everyday routines, go-to gifting, and meaningful traditions — and what it really takes to move from a transaction to a trusted, automatic choice.
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166. Profit, Margins and Cash Flow...OH MY! A Mini Masterclass in Food Business Financials with Sarah Delevan
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A mini masterclass in food business finances with Sarah Delevan. We're covering margins, growth scenarios, and why "scale" isn’t a financial strategy.
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165. Choosing Your Word of the Year: Lean Into Who You’re Becoming as a Leader
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
How choosing your Word of the Year can help you lean into who you were meant to be....a benefit to your brand, your business, and beyond!
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164. Curating Holiday Traditions & Year-Round Food Rituals
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
In this fun episode, Katie & Clint swap stories about holiday traditions—and close with a simple idea about how brands become part of year-round rituals.
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163. Brand Pillars: The Backbone of Your Brand That Makes a Major Impact
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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162. Review, Regroup & Refocus to Align With Your BHAG
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
A simple framework to help you review where you’ve been, regroup your resources, and refocus your next 12 months anytime you want more clarity and alignment. Great for year-end, or any time of year to reset!
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161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
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160. Are You Using “Expedited Cautiousness”? Smart Growth for Food Brands
Food Business Marketing - Brand Strategy Tips to Build a Business You Love
If your message feels messy, it’s likely not that you’re bad at writing...it’s because your brand strategy needs more structure. In ep 159, Katie shows how a strong foundation makes your messaging clearer + more consistent everywhere.
info_outlineClint puts Katie in the hot seat and asks the questions many food business owners are thinking but don’t want to ask.
Together, they break down what brand strategy really means, why it’s often misunderstood, and how it helps food business owners make clearer, more confident decisions as they grow.
Clint also shares a simple but powerful real-world example that shows how positioning can change perception—and results—almost instantly.
This episode is less about definitions and more about helping you understand how brand strategy works in practice, what you should expect from the process, and how to know if it’s the right next step for your business.
In this episode, you’ll learn:
- What a brand strategist actually does—and why the role can look so different depending on background
- The difference between brand strategy, branding, and marketing
- How brand strategy acts as a North Star for decision-making across your business
- What food business owners get out of brand strategy work beyond deliverables
- How positioning and alignment impact everything from messaging to sales execution
- How to know if it’s the right time to invest in brand strategy for your business
Related episodes mentioned:
Want to go deeper?
Each episode of the podcast is paired with a worksheet designed to help you apply what you’re learning to your own business. These worksheets (along with 1:1 Brand Strategy Sessions!) are available exclusively through Katie’s email list, where you can save them over time and build your own brand strategy workbook—at the right pace, with the right information, at the right time.
👉 Join the email list to get the worksheet for this episode and future tools
1. 📧 Katie’s Friday Newsletter includes a Weekly Worksheet to help you apply these ideas directly to your food business. Sign up here.
2. 💬 Join the Conversation! Tune in to the podcast, then join us in the Real Food Brands Marketing Round Table – a free food & farm business owner community – to ask questions and meet other people who love producing real food as much as you do!
3. 📞 If you’re ready to talk about building a clear, cohesive brand or integrating your brand + sales strategy, you can Request a free Intro Call to discuss the ways we work with food, farm, and natural product brands.