Loving on those laid off, don't fail to prepare your crisis comms plan, TikTok bans, and ChatGPT for cover letters
Release Date: 01/24/2023
Colt Canyon and Realities of Marketing
marketingXP
In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel briefly reviews game play in the pixel art wild west of the Colt Canyon game, and how that relates perfectly to misconceptions and realities of working in marketing. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the .
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Inside and Storytelling
marketingXP
In this episode of marketingXP—Inside and Storytelling—Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the .
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How my Forza Motorsport settings are like Paid Marketing
marketingXP
Video Games Infusion! This episode of marketingXP is an apology tour of sorts as we balance actual video game stuff with marketing stuff - just like we always intended to do. Forza Motorsport was the gameplay of the week, and the hilarity of how my partner and I experienced this epic car racing game relates to the balance between paid and organic marketing. Also - check your settings in Forza. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to...
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UTMs: The Breadcrumbs of Marketing
marketingXP
Judgment-free zone: if you aren't using UTM links or don't even know what they are, you're about to, so you're in the right place! For every time you're asked how you know if your social posts, or your sales emails, or your advertising dollars are working to drive leads and revenue, UTMs let you track those channels and analyze their performance. AND, the very best part of this particular episode, is you can officially be known as one of my little "urchins" after you listen! Just the thing you've always dreamed of. Stick with it for the tool tip at the end about how Google...
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Maslow Might Have Been a Marketer
marketingXP
This dude named Abraham Maslow is the author of a pyramid every marketer should know intimately, hence why Rachel thinks he just might have been an excellent marketer (if, you know, he wanted to). In this episode of marketingXP, get the rundown of every tier of Maslow's Hierarchy of Needs, why each tier matters to your audience (and thus to you), and how our marketing can message to multiple needs when we're guiding our hero into the solution they need. The tool tip for this week is a resource for managing your international and domestic banking, especially those pesky invoices and...
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AI: These Aren't The Droids You're Looking For
marketingXP
Wish you could use the Force to convince your nearest and dearest business executive that AI isn't the one and only solution for all things? As Obi-Wan Kenobi told a stormtrooper, "These aren't the droids you're looking for," Rachel Moore explains why AI isn't the end-all, be-all answer to cutting budgets and churning out content. Instead, listen in for three ways AI can help human content creators and copywriters get beyond the blank page, shape AI-generated copy into a final message, and avoid bias in AI results. Plus there's a tool tip in this episode for anyone looking for an...
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Alt Text is Sexy Marketing
marketingXP
Bask in the afterglow of knowing you created a truly fulfilling marketing message because you remembered to add alt text! In this episode of marketingXP, Rachel Moore challenges the notion that "we're marketing to literally everyone" by asking if we're including alt text in our images. She breaks down three simple ways to make alt text effective and why it's so important. She's not the only one asking the world for more accessible marketing! This week's tool tip points all of us to , a website full of all the ways we truly can market to everyone by making what we create accessible...
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Welcome to Your (Web) House Party
marketingXP
If HTML, CSS, DIV, and SQL are all confusing to you, join the club. In this episode of marketingXP, Rachel Moore breaks down the three fundamental building blocks of a website into terms we can all grasp. Just think of it like the world's most epic house party, except we need to build it if we want them to come. Get your three website fundamentals, plus a tool recommendation AND this episode's PowerUp for you to download.
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Smelling Our Own Farts
marketingXP
Marketers, we need to be honest: we really, really love our own content. But does our audience? So much of our messaging is like a rancid fart we're making our audience endure to get to the best part of our product or service. In this episode of marketingXP, Rachel gives you three ways to avoid being a fart-smelling marketer and, instead, approach your customers relationally so they can get over your smellier moments. PLUS there's a for this first episode: an executive-ready presentation slide (good for PowerPoint or Google Slides) for your own use. Give it a whirl!
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Intro to marketingXP
marketingXP
Welcome to marketingXP, your cheat code for beating all the boss levels in your marketing career! marketingXP is a weekly podcast, 15 minutes or less, that tackles one tactic or topic of marketing. Rachel Moore, a 15-year marketing veteran and lifelong gamer, gives you a humorous rundown of a fundamental marketing approach, followed by three easy ways to start improving your current approach today. Each episode also includes Rachel's recommendation of one tool she can't level up without. (Paid promotions will be called out as they occur.) Each episode also comes with an executive-ready...
info_outlineSO MANY LAYOFFS in tech this last week.
If you are or know someone who is laid off, please reach out to Rachel on any social platforms @rachelhasthemic and she'll reshare and try to help find your next thing. In fact, Rachel posted a LinkedIn video that should top 20K impressions this week; check it out here for inspiration or if you'd like to help spread the word.
Also use #opentowork hashtag on social, use the social apps to network and shoot your shot for that next role you want.
Rachel gives a huge shout-out to her social network; if you haven't been loving on yours lately, now is the time.
New blog on RS about why your business needs crisis comms, and how to create a plan.
(If you need a good public relations resource, Rachel recommends Novitas Communications. They are a Denver-based firm that works globally and are a responsive, empathatic, and highly-skilled team that can help you with your media and PR plans.) <not a paid promotion, Rachel is seriously just sharing a helpful referral here
To TikTok or not to TikTok? The social app - owned out of China by Bytedance - is getting banned in a handful of states for college campuses and state government devices. Even the feds are cracking down. For businesses and brands using TikTok for organic or paid social, keep this on your radar. Story from Techcrunch.
And this week's How-To video from the Really Social YouTube channel helps you get started with ChatGPT. Rachel kind of goes off about cover letters and why she loves using AI writing to help with those. Sub to the Really Social YouTube channel where we post the video version of the Really Social Podcast and loads of how-to videos for business, social media, and marketing.
Rachel's newsletter, B2Bboop, goes out weekly and features the topics from this podcast. Add us to your inbox for a super brief and quippy rundown of the latest RS blog, a hot news item that impacts businesses, and the latest YouTube video to help you succeed.