Boss levels in gaming and marketing, a little LinkedIn Audio, and tell me a better story
Release Date: 02/07/2023
Colt Canyon and Realities of Marketing
marketingXP
In this episode of marketingXP—Colt Canyon and Realities of Marketing—Rachel briefly reviews game play in the pixel art wild west of the Colt Canyon game, and how that relates perfectly to misconceptions and realities of working in marketing. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the .
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Inside and Storytelling
marketingXP
In this episode of marketingXP—Inside and Storytelling—Rachel shares how the masterful storytelling in the game Inside (Playdead 2016) reflects how marketers should craft the customer's hero journey. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the .
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How my Forza Motorsport settings are like Paid Marketing
marketingXP
Video Games Infusion! This episode of marketingXP is an apology tour of sorts as we balance actual video game stuff with marketing stuff - just like we always intended to do. Forza Motorsport was the gameplay of the week, and the hilarity of how my partner and I experienced this epic car racing game relates to the balance between paid and organic marketing. Also - check your settings in Forza. All this and more can be yours by visiting the at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to...
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UTMs: The Breadcrumbs of Marketing
marketingXP
Judgment-free zone: if you aren't using UTM links or don't even know what they are, you're about to, so you're in the right place! For every time you're asked how you know if your social posts, or your sales emails, or your advertising dollars are working to drive leads and revenue, UTMs let you track those channels and analyze their performance. AND, the very best part of this particular episode, is you can officially be known as one of my little "urchins" after you listen! Just the thing you've always dreamed of. Stick with it for the tool tip at the end about how Google...
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Maslow Might Have Been a Marketer
marketingXP
This dude named Abraham Maslow is the author of a pyramid every marketer should know intimately, hence why Rachel thinks he just might have been an excellent marketer (if, you know, he wanted to). In this episode of marketingXP, get the rundown of every tier of Maslow's Hierarchy of Needs, why each tier matters to your audience (and thus to you), and how our marketing can message to multiple needs when we're guiding our hero into the solution they need. The tool tip for this week is a resource for managing your international and domestic banking, especially those pesky invoices and...
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AI: These Aren't The Droids You're Looking For
marketingXP
Wish you could use the Force to convince your nearest and dearest business executive that AI isn't the one and only solution for all things? As Obi-Wan Kenobi told a stormtrooper, "These aren't the droids you're looking for," Rachel Moore explains why AI isn't the end-all, be-all answer to cutting budgets and churning out content. Instead, listen in for three ways AI can help human content creators and copywriters get beyond the blank page, shape AI-generated copy into a final message, and avoid bias in AI results. Plus there's a tool tip in this episode for anyone looking for an...
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Alt Text is Sexy Marketing
marketingXP
Bask in the afterglow of knowing you created a truly fulfilling marketing message because you remembered to add alt text! In this episode of marketingXP, Rachel Moore challenges the notion that "we're marketing to literally everyone" by asking if we're including alt text in our images. She breaks down three simple ways to make alt text effective and why it's so important. She's not the only one asking the world for more accessible marketing! This week's tool tip points all of us to , a website full of all the ways we truly can market to everyone by making what we create accessible...
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Welcome to Your (Web) House Party
marketingXP
If HTML, CSS, DIV, and SQL are all confusing to you, join the club. In this episode of marketingXP, Rachel Moore breaks down the three fundamental building blocks of a website into terms we can all grasp. Just think of it like the world's most epic house party, except we need to build it if we want them to come. Get your three website fundamentals, plus a tool recommendation AND this episode's PowerUp for you to download.
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Smelling Our Own Farts
marketingXP
Marketers, we need to be honest: we really, really love our own content. But does our audience? So much of our messaging is like a rancid fart we're making our audience endure to get to the best part of our product or service. In this episode of marketingXP, Rachel gives you three ways to avoid being a fart-smelling marketer and, instead, approach your customers relationally so they can get over your smellier moments. PLUS there's a for this first episode: an executive-ready presentation slide (good for PowerPoint or Google Slides) for your own use. Give it a whirl!
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Intro to marketingXP
marketingXP
Welcome to marketingXP, your cheat code for beating all the boss levels in your marketing career! marketingXP is a weekly podcast, 15 minutes or less, that tackles one tactic or topic of marketing. Rachel Moore, a 15-year marketing veteran and lifelong gamer, gives you a humorous rundown of a fundamental marketing approach, followed by three easy ways to start improving your current approach today. Each episode also includes Rachel's recommendation of one tool she can't level up without. (Paid promotions will be called out as they occur.) Each episode also comes with an executive-ready...
info_outlineWhere my gamers at? Asking because it occurred to me that my life as a video gamer and my profession as a marketer have definite overlaps. Plus you get to hear how old I really am as I refer to certain games of yesteryear. For the full dive into all the ways gaming and marketing go hand in hand, check out this week's Really Social blog on the topic.
Since you're listening to this podcast, maybe creating your own B2B podcast is on the brain but you feel like you can't get started. Try creating a LinkedIn Audio event! I listened in on one for the first time this week and it seems like an easy gateway into regular podcasting for your brand. Create a LinkedIn Audio event with your personal profile or company page... More on that in the weekly B2Bboop newsletter. (scroll down a bit for the link)
One of the crossovers I mention between video games and marketing is storytelling, and to me that's one of the things most lacking in B2B marketing (and in job searches!). I break it down super succinctly in today's podcast, but there's a more expansive explanation on the Really Social weekly video on YouTube.
Rachel's newsletter, B2Bboop, goes out weekly and features the topics from this podcast. Add us to your inbox for a super brief and quippy rundown of the latest RS blog, a hot news item that impacts businesses, and the latest YouTube video to help you succeed.
Other links: Skift Meetings interview with Rachel about job search realities and tactics | Market Like a Badass podcast episode featuring Rachel sharing about (you guessed it) job searching
And if you know someone at Hello Fresh who'd be a good contact for sponsoring this podcast, I can turn my free shoutout into a super conversational yet paid one.