Episode 124 – Proper Marketing for Growth Requires Looking Backwards Sometimes
Release Date: 08/10/2017
Episode 149 Talking with Conrad Saam of Mockingbird Marketing
Reboot Your Law Practice
On this week's episode Oscar and Scott welcome Conrad Saam from Mockingbird Marketing. They discuss the importance of a website to your legal practice, what to look for in a website vendor and what every website should contain. Most importantly, hear the story of how "Zippy the Chicken" was invited to become a "Lawyer of Distinction.
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Episode 148 Long at Short Term Plans for Law Practices During the Covid Crisis
Reboot Your Law Practice
This Episode, Oscar and Scott discuss the potential timelines for law practices to financially recover from this crisis. They discuss short term and long term possibilities along with other informative information about how to run your practice during this crisis.
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Episode 147 The Long Term Effects of Covid-19 on the Practice of Law
Reboot Your Law Practice
On this episode, Oscar & Scott discuss the probability that the Covid Pandemic will have serious effects on the practice of law until a vaccine is distributed and even beyond. They discuss mindset and how to get yourself and your practice in a position to succeed in this unprecedented situation.
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Episode 146 Some Ideas for your Practice During the Pandemic
Reboot Your Law Practice
A few weeks into the Covid-19 Pandemic, Oscar and Scott talk about how they are handling their practices and the planning they are doing for the future.
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Episode 145 Practicing Law in the age of Covid-19
Reboot Your Law Practice
After over a year absence, Oscar and Scott "Reboot" the podcast to discuss some of the issues they are facing as a result of the Covid-19 Pandemic. They discuss the changes in their practices and give advice on how to position your practice over the next few months.
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Episode 144 The Impact of Technology on the Practice of Law
Reboot Your Law Practice
This episode Oscar and Scott discuss the impact of technology on how the solo and small practice are looked at by consumers. The ability to hold yourself out as an expert in many types of law is increasingly difficult. Client's want someone who specializes in their specific issue and if your website advertises that you are an "expert" in 7 types of law then the client may well move on to someone else.
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Episode 143 Dealing with Bumps in the Road
Reboot Your Law Practice
As your practice grows and you enable more moving parts, sometimes these parts break down and you have to deal with a quick painful situation or a long painful situation. This week Scott discusses the stress of creating a new website for his practice while Oscar discusses an associate who left and the options for replacing him.
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Episode 142 Legal advice by Text???
Reboot Your Law Practice
Oscar and Scott discuss Text-a-lawyer. Is it a service that can help those that can’t otherwise afford legal advice or is it an ethical mess that distorts attorney client privilege.
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Episode 141 Next Level Ideas
Reboot Your Law Practice
When Oscar and Scott started the podcast they were truly “Rebooting” their law practices. Now over three years later they discuss the next level planning and ideas that they are initiating for their practices. They touch on speaking in front of groups, evaluating if a networking group is right for you and getting involved in thier local bar associations.
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Episode 140 Website Revamp
Reboot Your Law Practice
As we know, your website is one of the most important tools you have to give prospective clients information about your firm. Scott gives a status update on the revamp of his website. He discusses the steps his design firm is taking to make the new site a success.
info_outlineOscar gets the discussion going this week talking about what he learned from a review of old files from his prior firm that had been in storage in his house for the past seven years. In talking about it with Scott, he discusses what he should have been able to see about his practice and its marketing efforts had he paid attention. That leads to the hosts talking about the need to be mindful and to analyze what you are doing in your marketing efforts. Don’t just keep trying new things without putting in the effort of looking at what you have done before and what worked and didn’t. When starting a new marketing effort, don’t do it unless have you thought about:
- Who am I trying to reach? Leads? Referral partners? Paying clients? All of the above?
- Will this plan reach them?
- Will this content be meaningful to them?
- How much will it cost and I can I carry it if it is unsuccessful?
- How long do I need to run the campaign for me to be satisfied that I have given it the full time that it needs?