If You Wouldn’t Respond to Your Own Recruiting, Change It
Recruiting Conversations
In this episode, I address a growing problem in recruiting—lazy, spam-driven outreach that damages your brand and repels top talent. Too many recruiters and recruiting leaders rely on generic, mass-messaging tactics, thinking they’re taking a shortcut to success. Instead, they’re burning bridges, losing credibility, and making it harder for great leaders to reach the right recruits. If you want to recruit effectively in today’s world, you need a better strategy. Episode Breakdown [00:00] Introduction – The problem with spam recruiting messages and why they don’t work. [01:30] The...
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Why Your Recruiting Team Isn't Delivering—And How to Change That
Recruiting Conversations
In this episode, I tackle a controversial topic—how recruiting leaders, internal recruiters, and external recruiters should (and shouldn’t) work together. Many recruiting leaders struggle with hiring support that truly works for their team. I break down why external recruiters often miss the mark, why internal recruiters tend to focus on the company over the leader, and the best way to structure a recruiting system that actually delivers results. Episode Breakdown [00:00] Introduction – Addressing the common challenges leaders face when working with recruiters. [01:00] The Role of...
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Why Your Recruiting Conversations Aren’t Working (And How to Fix Them)
Recruiting Conversations
In this episode, I break down a powerful framework from Charles Duhigg’s book Super Communicators and apply it directly to recruiting. The best recruiters don’t lead with a sales pitch—they follow a natural flow of conversation: social, emotional, and decision-making. Understanding these three types of conversations will help you connect with recruits, build trust, and close more deals. Episode Breakdown [00:00] Introduction – Why communication is the #1 skill recruiting leaders need to master. [01:00] The Three Types of Conversations – Social, emotional, and...
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Recruiting Is Just Like Dating - Here’s Why
Recruiting Conversations
In this episode, I explore the surprising parallels between recruiting and dating. From first impressions to long-term commitments, the way we engage with recruits is similar to how we build relationships. If you approach recruiting like dating—by focusing on connection rather than selling—you’ll build stronger, more meaningful relationships that lead to better hires and long-term retention. Episode Breakdown [00:00] Introduction – Recruiting and dating have more in common than you think! Why understanding this concept can transform your recruiting success. [01:30] Recruiting Is Like...
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Recruiting Setbacks? Here’s How to Turn Them Into Wins
Recruiting Conversations
Losing a recruit can feel like a major setback, but it doesn’t have to be the end of the story. In this episode, I share six critical steps to take after losing a recruit—actions that will keep you relevant and increase your chances of eventually winning them over. If you want to build a system that ensures you never truly lose a great recruit, this episode is for you. Episode Breakdown [00:00] Introduction – The challenge of losing a recruit and why handling it correctly can turn losses into future wins. [02:00] The Reality of Recruiting – Why losing a recruit is inevitable but how...
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They Said Yes But Never Started: How to Turn Post-Offer Silence Into Engagement
Recruiting Conversations
In this episode, I explore how to keep recruits engaged after they’ve accepted your offer but haven’t started yet. By focusing on value, energy, and connection, I’ll show you how to bridge the gap between the offer acceptance and their first day, ensuring they join your team. If you’ve struggled with recruits dropping off after saying yes, this episode will equip you with actionable strategies to close that gap. Episode Breakdown [00:00] Introduction: Why post-offer engagement is critical and how up to 35% of recruits who accept offers never start. The episode focuses on actionable...
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Frustrated with Retention? Become the Leader No One Wants to Leave
Recruiting Conversations
In this episode, I dive into what it means to be the kind of leader people never want to leave. By focusing on clarity, values, and vision, I’ll show you how to cultivate an environment that attracts and retains top talent. If you’re struggling with retention, this episode will help you become a leader worth following. Episode Breakdown [00:00] Introduction - The concept of leadership growth and how becoming more valuable as a leader leads to better retention. [02:00] Daily Affirmation for Growth - A mindset shift: The leader you are today should not be hireable by your better self 10...
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Recruiting the Wrong Person Drops Production by 30%: Hire Right!
Recruiting Conversations
In this episode, I explore the significant impact of hiring decisions on team productivity. Drawing on research from the Kellogg School of Management, I discuss how hiring the wrong person can reduce production by 30%, while hiring top producers boosts team output by 15%. I share actionable strategies for setting hiring standards, aligning values, and navigating high-pressure recruiting situations. Episode Breakdown [00:00] Introduction - The challenges recruiting leaders face in balancing multiple responsibilities while maintaining high standards. [01:30] The Kellogg Study - How proximity to...
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Your Emails Are Costing You Recruits Subtitle: How 3 Small Email Shifts Landed A Big Recruit For One Leader
Recruiting Conversations
In this episode, I share a proven framework for crafting emails that close deals with hesitant recruits. Using a real-world success story, I reveal how moving from abstract promises to concrete specifics can make the difference between a signed offer and a lost opportunity. Episode Breakdown [00:00] Introduction - The challenge of closing recruits when competitors enter the picture and how communication plays a critical role. [01:30] The Hail Mary Email - A coaching client’s experience with a recruit who was at the finish line but started to ghost. [03:00] The Problem with Abstract...
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How to Win at Recruiting When You Have 12 Other Responsibilities
Recruiting Conversations
In this special year-end episode, I challenge Recruiting Leaders to approach 2025 differently by rethinking how they manage their time. Drawing inspiration from unconventional success stories, like Rick Barry’s legendary underhand free throws, I encourage you to break free from cultural norms, focus on what truly matters, and double down on efforts that yield exponential results. Episode Breakdown [00:00] Introduction - Reflecting on the past year and preparing for a breakthrough 2025. [02:30] The Lead Dog Principle - As a leader, your team will only go as fast as you lead them. Vision...
info_outlineToday we’re diving into one of the most critical principles for recruiting leaders: becoming a surrogate leader. This concept is all about positioning yourself as the leader that others will want to follow, even if they're not on your team yet. Trust me, mastering this will transform your recruiting efforts.
Episode Breakdown
00:00 - 01:29 - Introduction to the concept of surrogate leadership and why it’s crucial in today’s leadership landscape.
01:30 - 04:29 - Richard defines what a surrogate leader is: a leader who steps in where current leadership is lacking, providing value and guidance.
04:30 - 07:29 - The epidemic of poor leadership in various industries and how good salespeople are often promoted without proper leadership training.
07:30 - 09:59 - Richard shares his own journey of becoming a leader and the mistakes he made early on, emphasizing the importance of continuous growth and development.
10:00 - 13:29 - Practical steps to position yourself as a surrogate leader, including how to approach cold recruits and why offering value from the start is key.
13:30 - 16:59 - The power of small gestures, like sending a favorite book to a potential recruit, and how these actions can start building a relationship.
17:00 - 19:59 - Why leading with your personal leadership value proposition is more effective than relying solely on your company’s value proposition.
20:00 - 21:00 - Richard encourages listeners to continuously develop their leadership skills by consuming quality content, such as books and podcasts.
Key Takeaways
- Surrogate Leadership: Become the leader that others would choose over their current one by providing consistent value and guidance.
- Continuous Development: Invest in your personal growth to become the kind of leader others want to follow.
- Build Relationships: Small, consistent actions, like sharing resources and offering support, position you as a trusted leader in the eyes of potential recruits.
Becoming a surrogate leader is about filling the gaps in leadership that others experience. By focusing on your own development and consistently offering value, you’ll naturally attract top talent to your team. Embrace this mindset, and watch your recruiting efforts soar.
Want more Recruiting Conversations?
- Subscribe to my weekly email at 4crecruiting.com.
- Need help creating your recruiting system? Book a session with me at bookrichardnow.com.
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