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Personal Branding: How Your Digital Presence Drives Recruiting Success

Release Date: 09/17/2024

If You Wouldn’t Respond to Your Own Recruiting, Change It

Recruiting Conversations

In this episode, I address a growing problem in recruiting—lazy, spam-driven outreach that damages your brand and repels top talent. Too many recruiters and recruiting leaders rely on generic, mass-messaging tactics, thinking they’re taking a shortcut to success. Instead, they’re burning bridges, losing credibility, and making it harder for great leaders to reach the right recruits. If you want to recruit effectively in today’s world, you need a better strategy. Episode Breakdown [00:00] Introduction – The problem with spam recruiting messages and why they don’t work. [01:30] The...

Why Your Recruiting Team Isn't Delivering—And How to Change That

Recruiting Conversations

In this episode, I tackle a controversial topic—how recruiting leaders, internal recruiters, and external recruiters should (and shouldn’t) work together. Many recruiting leaders struggle with hiring support that truly works for their team. I break down why external recruiters often miss the mark, why internal recruiters tend to focus on the company over the leader, and the best way to structure a recruiting system that actually delivers results. Episode Breakdown [00:00] Introduction – Addressing the common challenges leaders face when working with recruiters. [01:00] The Role of...

Why Your Recruiting Conversations Aren’t Working (And How to Fix Them)

Recruiting Conversations

In this episode, I break down a powerful framework from Charles Duhigg’s book Super Communicators and apply it directly to recruiting. The best recruiters don’t lead with a sales pitch—they follow a natural flow of conversation: social, emotional, and decision-making. Understanding these three types of conversations will help you connect with recruits, build trust, and close more deals. Episode Breakdown [00:00] Introduction – Why communication is the #1 skill recruiting leaders need to master. [01:00] The Three Types of Conversations – Social, emotional, and...

Recruiting Is Just Like Dating - Here’s Why

Recruiting Conversations

In this episode, I explore the surprising parallels between recruiting and dating. From first impressions to long-term commitments, the way we engage with recruits is similar to how we build relationships. If you approach recruiting like dating—by focusing on connection rather than selling—you’ll build stronger, more meaningful relationships that lead to better hires and long-term retention. Episode Breakdown [00:00] Introduction – Recruiting and dating have more in common than you think! Why understanding this concept can transform your recruiting success. [01:30] Recruiting Is Like...

Recruiting Setbacks? Here’s How to Turn Them Into Wins

Recruiting Conversations

Losing a recruit can feel like a major setback, but it doesn’t have to be the end of the story. In this episode, I share six critical steps to take after losing a recruit—actions that will keep you relevant and increase your chances of eventually winning them over. If you want to build a system that ensures you never truly lose a great recruit, this episode is for you. Episode Breakdown [00:00] Introduction – The challenge of losing a recruit and why handling it correctly can turn losses into future wins. [02:00] The Reality of Recruiting – Why losing a recruit is inevitable but how...

They Said Yes But Never Started: How to Turn Post-Offer Silence Into Engagement

Recruiting Conversations

In this episode, I explore how to keep recruits engaged after they’ve accepted your offer but haven’t started yet. By focusing on value, energy, and connection, I’ll show you how to bridge the gap between the offer acceptance and their first day, ensuring they join your team. If you’ve struggled with recruits dropping off after saying yes, this episode will equip you with actionable strategies to close that gap. Episode Breakdown [00:00] Introduction: Why post-offer engagement is critical and how up to 35% of recruits who accept offers never start. The episode focuses on actionable...

Frustrated with Retention? Become the Leader No One Wants to Leave

Recruiting Conversations

In this episode, I dive into what it means to be the kind of leader people never want to leave. By focusing on clarity, values, and vision, I’ll show you how to cultivate an environment that attracts and retains top talent. If you’re struggling with retention, this episode will help you become a leader worth following. Episode Breakdown [00:00] Introduction - The concept of leadership growth and how becoming more valuable as a leader leads to better retention. [02:00] Daily Affirmation for Growth - A mindset shift: The leader you are today should not be hireable by your better self 10...

Recruiting the Wrong Person Drops Production by 30%: Hire Right!

Recruiting Conversations

In this episode, I explore the significant impact of hiring decisions on team productivity. Drawing on research from the Kellogg School of Management, I discuss how hiring the wrong person can reduce production by 30%, while hiring top producers boosts team output by 15%. I share actionable strategies for setting hiring standards, aligning values, and navigating high-pressure recruiting situations. Episode Breakdown [00:00] Introduction - The challenges recruiting leaders face in balancing multiple responsibilities while maintaining high standards. [01:30] The Kellogg Study - How proximity to...

Your Emails Are Costing You Recruits Subtitle: How 3 Small Email Shifts Landed A Big Recruit For One Leader

Recruiting Conversations

In this episode, I share a proven framework for crafting emails that close deals with hesitant recruits. Using a real-world success story, I reveal how moving from abstract promises to concrete specifics can make the difference between a signed offer and a lost opportunity. Episode Breakdown [00:00] Introduction - The challenge of closing recruits when competitors enter the picture and how communication plays a critical role. [01:30] The Hail Mary Email - A coaching client’s experience with a recruit who was at the finish line but started to ghost. [03:00] The Problem with Abstract...

How to Win at Recruiting When You Have 12 Other Responsibilities

Recruiting Conversations

In this special year-end episode, I challenge Recruiting Leaders to approach 2025 differently by rethinking how they manage their time. Drawing inspiration from unconventional success stories, like Rick Barry’s legendary underhand free throws, I encourage you to break free from cultural norms, focus on what truly matters, and double down on efforts that yield exponential results. Episode Breakdown [00:00] Introduction - Reflecting on the past year and preparing for a breakthrough 2025. [02:30] The Lead Dog Principle - As a leader, your team will only go as fast as you lead them. Vision...

More Episodes

Welcome to another episode of Recruiting Conversations! I’m Richard Milligan, and today we’ll explore why your personal brand is crucial in the digital age of recruiting. We’ll dive into how a strong digital presence impacts every stage of the recruiting process, from attracting talent to retaining employees long-term.

Episode Breakdown

00:00 - 00:30 - Richard introduces the episode by emphasizing the role of digital platforms in modern recruiting success.

00:31 - 01:30 - He shares a story about a recruiting leader who brought on 45 experienced salespeople in 30 days, underscoring the importance of personal branding for success.

01:31 - 02:30 - Richard discusses the common misconception that personal branding is only useful when things aren’t going well. He explains why it's critical at all times.

02:31 - 03:30 - Personal branding isn’t just about attracting talent. Richard explains how it fills gaps when you’re not in day-to-day communication with recruits, particularly during critical transition periods.

03:31 - 04:30 - Richard shares data: 25-30% of people who accept job offers don’t show up for their first day due to counteroffers and other last-minute factors. A strong personal brand can help mitigate this.

04:31 - 05:30 - The Four C’s of personal branding: Connection, Content, Communication, and Conversion, and how they are the foundation for a successful digital presence.

05:31 - 06:30 - Richard shares an effective tactic: adding a "PS" line with a LinkedIn link in text reminders for meetings. This boosts show rates by 18% when recruits see the leader’s active and engaging LinkedIn profile.

06:31 - 07:30 - The importance of representing yourself as an attractive leader online, ensuring that your LinkedIn profile and social media presence align with the expectations of top recruits.

07:31 - 08:30 - Why your personal brand impacts whether recruits show up on day one and how it also plays a significant role in retention once they join your team.

08:31 - 09:30 - Richard shares a statistic that 29% of new hires leave within the first 90 days. A strong digital presence helps you stay connected, visible, and relevant, reducing attrition.

09:31 - 10:00 - Conclusion: A strong personal brand isn't just a bonus—it’s a critical component of modern recruiting. Stay visible, stay relevant, and use digital platforms to your advantage.

Key Takeaways

Personal Brand Matters: Your digital presence fills the gaps when you’re not in direct communication with recruits, influencing whether they show up, accept offers, and stay long-term.
Boost Meeting Show Rates: Including a "PS" with a LinkedIn link in meeting reminders can significantly improve attendance.
Retention is Digital Too: A strong personal brand keeps you relevant and helps retain employees, even after they’ve joined your team.

Your personal brand is a critical tool in today’s recruiting landscape. By focusing on digital platforms and maintaining a visible, attractive presence, you can improve your recruiting results and retention rates.

Want more Recruiting Tips?

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Need help building your personal brand or recruiting system? Book a session with me at bookrichardnow.com.

#DigitalRecruiting #PersonalBranding #Retention #RecruitingLeadership #RichardMilligan

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