How do I stay consistent with recruiting activity when frustrated with growth or team alignment?
Recruiting Conversations
Let’s be real—there are seasons in leadership where things just don’t click. You’ve been putting in the work, the systems are in place, but the results are slow. Or maybe your team isn’t rowing in the same direction. It’s frustrating, and it can mess with your motivation to keep recruiting. In this episode of Recruiting Conversations, I dive into what it takes to stay consistent even when growth feels stagnant or your team isn’t aligned. This isn’t about hype—it’s about discipline, clarity, and belief. I’ll share strategies to detach from your emotional state, lead...
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You’re Only in Town for 72 Hours? Here’s How to Maximize Every Recruiting Moment
Recruiting Conversations
If you’ve ever traveled for a leadership meeting or a branch visit and found yourself thinking, “I should’ve made more of that trip,” this episode is for you. I’m breaking down the five-step playbook I coach to leaders who want to turn quick trips into serious recruiting momentum. When you're only in town for 24, 48, or 72 hours, it's easy to let opportunity slip by. But with the right system in place, you can walk away with conversations that move the needle—and position you as a leader worth following. Episode Breakdown [00:00] Introduction – Why most leaders miss recruiting...
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Tired of the Check-In Call? Here’s How to Follow Up and Bring Real Value
Recruiting Conversations
In this episode of Recruiting Conversations, I'm breaking down one of the biggest pain points in recruiting: what do you say when a recruit isn’t ready to move, and you’re stuck between disappearing or sounding like “just checking in”? The answer: show up with value. Here's how to pivot from awkward follow-up calls to intentional touchpoints that build real trust—and how to do it without creating content from scratch. You’ll learn how to become “the journalist,” how to lead with curiosity, and how to stand out in a sea of recruiters who are all saying the same thing. Episode...
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How to Get Recruits to Feel What It’s Like to Work With You
Recruiting Conversations
In this episode, I'm diving into the concept of an Experiential Recruiting Model—a strategy that allows recruits to get a firsthand experience of what it’s like to be on your team before they ever make the decision to join. I’ll break down why this approach works, how to create experiences that showcase your leadership, and simple yet powerful ways to differentiate yourself in a competitive recruiting environment. Episode Breakdown [00:00] Introduction – The challenge of recruiting while balancing multiple job responsibilities. [00:30] You Are the Product – Why recruiting success...
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How to Recruit in a Space with No Competition
Recruiting Conversations
In this episode, I challenge the traditional recruiting mindset and explain why cold leads are actually your greatest opportunity for long-term success. Too many recruiters focus solely on warm or hot leads—people actively looking for a job—when the real wins come from building relationships with cold leads before they’re ready to move. I’ll share why this approach works, how to develop a system for engaging cold leads, and the mindset shift needed to dominate recruiting. Episode Breakdown [00:00] Introduction – Why cold leads are an overlooked advantage in recruiting. [01:30] The...
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Most Recruiting Objections Are Just Smoke Screens
Recruiting Conversations
In this episode, I tackle one of the toughest parts of recruiting—handling objections and overcoming rejection. Every recruiting leader faces resistance, whether it’s on phone calls, emails, or social media outreach. But the best recruiters know that objections are just smoke screens. I’ll share the proven frameworks and mindset shifts you need to push past objections and build stronger relationships with recruits. Episode Breakdown [00:00] Introduction – Why overcoming objections is one of the most critical skills in recruiting. [01:00] Why Rejection Is Inevitable – Every recruiter...
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Your Top Performers Are Being Recruited—Here’s How to Keep Them
Recruiting Conversations
In this episode, I share one of the most powerful strategies for retaining your best people—reverse recruiting. If you want to keep top talent, you need to know their dreams and consistently help them move toward those goals. I’ll walk you through a framework to uncover what truly matters to your team and how to use that knowledge to create long-term retention. Episode Breakdown [00:00] Introduction – The concept of reverse recruiting and why retention starts with leadership. [01:00] Why Top Performers Are Hard to Keep – The best talent is always being recruited, and they won’t stay...
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If You Wouldn’t Respond to Your Own Recruiting, Change It
Recruiting Conversations
In this episode, I address a growing problem in recruiting—lazy, spam-driven outreach that damages your brand and repels top talent. Too many recruiters and recruiting leaders rely on generic, mass-messaging tactics, thinking they’re taking a shortcut to success. Instead, they’re burning bridges, losing credibility, and making it harder for great leaders to reach the right recruits. If you want to recruit effectively in today’s world, you need a better strategy. Episode Breakdown [00:00] Introduction – The problem with spam recruiting messages and why they don’t work. [01:30] The...
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Why Your Recruiting Team Isn't Delivering—And How to Change That
Recruiting Conversations
In this episode, I tackle a controversial topic—how recruiting leaders, internal recruiters, and external recruiters should (and shouldn’t) work together. Many recruiting leaders struggle with hiring support that truly works for their team. I break down why external recruiters often miss the mark, why internal recruiters tend to focus on the company over the leader, and the best way to structure a recruiting system that actually delivers results. Episode Breakdown [00:00] Introduction – Addressing the common challenges leaders face when working with recruiters. [01:00] The Role of...
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Why Your Recruiting Conversations Aren’t Working (And How to Fix Them)
Recruiting Conversations
In this episode, I break down a powerful framework from Charles Duhigg’s book Super Communicators and apply it directly to recruiting. The best recruiters don’t lead with a sales pitch—they follow a natural flow of conversation: social, emotional, and decision-making. Understanding these three types of conversations will help you connect with recruits, build trust, and close more deals. Episode Breakdown [00:00] Introduction – Why communication is the #1 skill recruiting leaders need to master. [01:00] The Three Types of Conversations – Social, emotional, and...
info_outlineIn today’s episode, we dive into the power of your leadership brand on social media. With a practical approach to what I call “Social ID,” we’ll explore how you, as a leader, can use digital platforms to showcase your authentic values, connect more deeply, and ultimately become a leader worth following. If you’re growth-oriented and focused on building a winning team, then this episode will give you actionable insights into leveraging social media as part of your recruiting strategy.
Episode Breakdown
- [00:00] Introduction - Why your leadership brand on social media matters now more than ever for effective recruiting.
- [02:00] Understanding Attractive Leadership - I break down the three essentials of being an attractive leader: defining a clear vision, knowing your core values, and living those values out in your everyday actions.
- [04:00] The Social ID - I share the concept of “Social ID,” which is all about identifying and documenting your authentic leadership presence in simple, impactful ways.
- [06:30] Attracting and Retaining the Right Talent - We explore why showing up consistently with authenticity helps bring the right people to your team—and keep them there.
- [09:00] What Content Works? - I walk you through a few content strategies around values, personal truths, and daily leadership activities to help you get started with your Social ID.
- [15:30] Personal Meets Professional - Why sharing elements like personal growth, family, and community involvement alongside leadership actions can be powerful across platforms like LinkedIn.
- [18:00] The New Recruiting Landscape - Industry data now shows that top recruits often find their next role through personal networks, not from cold calls or traditional outreach.
- [20:00] Control Your Narrative - We discuss why you must own your social presence—because if you don’t tell your story, others will.
- [22:00] Action Steps You Can Take Today - I outline some simple yet powerful steps any leader can take to build a brand and make an impact, regardless of their company’s support.
Key Takeaways
- Build Your Social ID - Authenticity matters. Document who you are as a leader to resonate with recruits and build trust.
- Share Values Consistently - Talking about your core values on a daily basis attracts the right talent and aligns your team.
- Use Social Media as a Tool, Not a Task - Today, social media is central to recruiting success. Make it a natural extension of your leadership.
- Stand Out to Win Talent - With a visible, engaged presence, you’re positioning yourself as a leader worth following—and it’s the fastest way to attract top talent.
If there’s one thing I hope you take from this episode, it’s that leaders can’t afford to sit on the sidelines of social media. In a recruiting landscape that’s evolving fast, your brand is either growing or stagnating, and by cultivating a Social ID rooted in vision, values, and authenticity, you’re setting yourself up to recruit and retain the best talent for the long haul.
Want to level up your recruiting approach?
Join my weekly email list at 4crecruiting.com, or book time with me directly at bookrichardnow.com.