The Math-to-Momentum Playbook: Turn Growth Goals Into a Recruiting System That Scales
Release Date: 01/20/2026
The Math-to-Momentum Playbook: Turn Growth Goals Into a Recruiting System That Scales
Recruiting Conversations
Every year, leaders set big goals. Grow the team. Double production. Scale. But without structure, those goals fade by February. In this episode of Recruiting Conversations, I walk you through the exact system I teach leaders across real estate, mortgage, insurance, and agency sales, a system that turns your production target into a tangible, trackable recruiting rhythm. This is how you make growth inevitable. Episode Breakdown [00:00] Why Most Growth Plans Fail – Leaders set production goals with no math, no cadence, and no plan to execute [00:45] What the Math-to-Momentum Playbook Solves...
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How Do I Compete Against Another Leader’s Reputation or Brand
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Make It Real: How to Turn Your Vision Into a Tangible Recruiting Roadmap for 2026
Recruiting Conversations
We’re just days away from a brand new year, and there’s one leadership skill that will define your momentum in 2026: turning vision into structure. In this episode of Recruiting Conversations, I walk you through how to go beyond inspiring language and build a vision your team and your recruits can actually believe in. If you’ve ever felt like your vision gets lost or fades after January, this will show you how to make it stick; with structure, ownership, and real action steps. Episode Breakdown [00:00] Welcome & Setup – It’s almost New Year’s Eve, which means you’re probably...
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Cast the Vision, Keep the Trust: Leading Boldly Without Overpromising
Recruiting Conversations
It’s Christmas week, and the perfect time to reflect on your future as a leader. In this episode of Recruiting Conversations, I’m answering one of the biggest questions I’ve been hearing to close out the year: How do I cast a bold, inspiring vision for 2026 without overcommitting or losing trust when I can’t deliver it all at once? If you’ve ever wrestled with that tension, this episode will help you lead with both clarity and confidence. I walk you through how to cast a magnetic vision and pair it with grounded execution, so people believe in both your future and your...
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Let Your Vision Speak: How to Build a Personal Brand That Attracts Without Chasing
Recruiting Conversations
Your personal brand is already speaking. The question is, does it say the right thing? In this episode of Recruiting Conversations, I talk about the one brand shift every leader needs to make in 2026: letting your vision do the talking. Because today’s recruits don’t just want a better comp plan or a bigger opportunity. They want to follow someone with clarity, belief, and a future they can see themselves in. Episode Breakdown [00:00] Introduction – Your brand is already talking. The question is: what story is it telling? [01:00] Why Vision Is Your Brand’s Most Valuable Asset...
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Recruiting Conversations
Most recruiting conversations stay surface-level. We talk roles, titles, numbers. But the best leaders know how to go deeper. In this episode of Recruiting Conversations, I share the single most powerful question I ask in nearly every recruiting conversation: “What’s your long-term professional dream? And what’s your personal dream outside of work for the next 10 years?” That one question changes everything. It moves the conversation from transactional to transformational. It shows people you don’t just want to hire them, you want to help them become who they’re meant to be....
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Magnetize Your Growth: Build a Recruiting Playbook That Attracts, Connects, and Retains
Recruiting Conversations
Most recruiting playbooks are either too vague to matter or too corporate to inspire. In this episode of Recruiting Conversations, I break down how to create a magnetic recruiting playbook; one that does more than document steps. It attracts the right talent, builds deep community, and creates retention that scales. We’ll cover three powerful pillars: marketing that feels human, community that creates belonging, and retention that builds belief. This isn’t theory. It’s a rhythm that reinforces your leadership at every level. Episode Breakdown [00:00] Introduction – Why most playbooks...
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Recruiting Conversations
When a candidate pushes back on pricing or comp, they’re rarely asking about math. They’re asking if your model is worth believing in. In this episode of Recruiting Conversations, I walk through the mindset, scripting, and strategic timing for leading high-trust conversations around pricing and compensation. This isn’t about defending numbers. It’s about reframing the value of your system and building belief that shifts the conversation from fear to vision. Episode Breakdown [00:00] The Real Question – Pricing and comp objections aren’t about spreadsheets. They’re about...
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The Market Isn’t Too Small. Your Strategy Might Be
Recruiting Conversations
What if you’ve already talked to every LO in your market? What if the pool feels saturated, picked over, or just plain stuck? In this episode of Recruiting Conversations, I’ll show you how to shift your mindset, redefine your opportunity, and build a rhythm that creates traction—even when your list is short. Whether you're in a small town or a crowded metro, this strategy will help you go deeper, not just wider. Episode Breakdown [00:00] Introduction – When your market feels small, what do you do? The answer isn’t volume. It’s clarity [01:00] You’re Not Stuck. You’re Just...
info_outlineEvery year, leaders set big goals. Grow the team. Double production. Scale. But without structure, those goals fade by February. In this episode of Recruiting Conversations, I walk you through the exact system I teach leaders across real estate, mortgage, insurance, and agency sales, a system that turns your production target into a tangible, trackable recruiting rhythm.
This is how you make growth inevitable.
Episode Breakdown
[00:00] Why Most Growth Plans Fail – Leaders set production goals with no math, no cadence, and no plan to execute
[00:45] What the Math-to-Momentum Playbook Solves – Clarity, cadence, and a calendar-based system for recruiting
[01:30] Step 1: Set a Real, Measurable Production Target for 2026 – Units, volume, revenue, just make it real
[01:50] Step 2: Estimate Your Organic Growth – Most healthy teams grow 8–10% organically. Anything more needs new hires
[02:20] Step 3: Define the Recruiting Gap – What portion of your 2026 goal requires new producers?
[02:40] Step 4: Break It Down by Avatar – How many LOs do you need to hit that number? What do your ideal recruits produce per month?
[03:00] Step 5: Build a Quarterly Hiring Cadence – Think in sprints. What hires do you need in Q1 to hit your target by Q4?
[03:30] Step 6: Match Your Outreach Rhythm to Your Hiring Cadence
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10–12 recruiting convos per week
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Use your channels: calls, DMs, video, text, voice notes
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Block it on your calendar
[04:00] Step 7: Scorecard It Weekly – Conversations, follow-ups, second meetings, offers, hires
[04:30] The Shift This Creates – You stop saying “I want to grow” and start saying “I need 4 LOs at X volume, with one in Q1”
[05:00] Recruiting Stops Feeling Random – You’re no longer guessing. You’re leading from a system
[05:30] Final Word – If you’re tired of setting the same goals year after year without traction, this is how you fix it
Key Takeaways
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Vision Alone Isn’t Enough – Your growth goals need math, momentum, and a measurable plan
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Organic Growth Has a Ceiling – If you want to break through, recruiting must become your growth engine
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Reverse Engineer From the Outcome – Start with your production goal, then back into how many hires and conversations you need
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Track Weekly, Not Monthly – Momentum is lost when you wait too long to adjust
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You’re Not Just Recruiting. You’re Running a System – When your calendar reflects your goal, traction follows
The leaders who win in 2026 won’t be the loudest. They’ll be the most structured. They’ll know their numbers, block their time, and recruit with clarity.