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Print Is Not Dead - RD228

Resourceful Designer

Release Date: 08/31/2020

Standing Out From Your Competition - RD234 show art Standing Out From Your Competition - RD234

Resourceful Designer

How are you standing out from your competition What do you think of when you hear the word “pencil”? I bet that one of the images that flashed through your head is of a yellow-painted piece of wood with a graphite center. The quintessential yellow pencil found the world over. A Medium article by Melissa Gouty titled “Why Pencils Are Painted Yellow" got me thinking about the parallels between a yellow pencil and your design business. I'm going to paraphrase Melissa's article for the sake of my comparison. The common yellow pencil that we take for granted helped spark the renaissance....

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3 Things To Do Today For A More Productive Tomorrow - RD233 show art 3 Things To Do Today For A More Productive Tomorrow - RD233

Resourceful Designer

Being diligent today will make you more productive tomorrow. I talked about dividing your to-do list into three sections, non-negotiables, procratinatables and optionables, and how doing so will help you organize your day. I also discussed listening to your body's clock to determine the best time of day to tackle certain projects and tasks. Today's post is all about setting up for a more productive tomorrow. And to do that, you need to start today. For as long as I can remember, my nightly routine before bed has included looking and preparing for the next morning. Call it my shutdown...

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Writing The Perfect To-Do List - RD232 show art Writing The Perfect To-Do List - RD232

Resourceful Designer

The Perfect To-Do List + Time Management = Success. If you search through the Apple or Google app directories, you will find dozens, if not hundreds, of options for creating so-called perfect to-do lists. I like for grocery lists and shopping lists or keep track of the unending chores and tasks I need to do around the house. For work-related lists, my go-to is  (get a free month with this link). I have Evernote fine-tuned with different notebooks for every part of my work life. But it doesn’t matter if you use a digital tool or pencil and paper if you don’t understand the...

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Producing In-House - RD231 show art Producing In-House - RD231

Resourceful Designer

Are you producing any of your design projects in-house? I got the idea for this episode of the podcast when a member of the shared her new toy with us in our Slack group. Laura bought a . It’s an eco-solvent printer she plans on using to produce stickers, vehicle graphics and apparel graphics, among other things. This new piece of equipment will allow her to produce materials for her clients in-house. She also plans on using it to make pieces to sell through her Etsy shop. This got me thinking about different ways designers can produce things in-house. Now for the record, I...

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Farming Out Design Work - RD230 show art Farming Out Design Work - RD230

Resourceful Designer

Do you farm out design projects? Finding yourself overwhelmed with too many design projects is a sure sign that you are not charging enough for your design services. Don’t turn clients away. Instead, raise your prices and start farming out design work. The following is a post from the . Hi guys So I'm turning away a lot of work at the moment, as I have my day job, and seem to have very little energy in the evenings and weekends to take on many freelance jobs. Seriously, I'm feeling so burned out, have been for a while now. I do the odd freelance jobs here and there for previous clients that...

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Invest In Yourself - RD229 show art Invest In Yourself - RD229

Resourceful Designer

If you want to succeed as a designer, you must invest in yourself. Have you heard the quote, “it takes money to make money?” The same concept applies to growing your design business as well as improving yourself as a designer. If you don’t invest in yourself, you’ll become stagnant, outdated, and eventually overlooked. Clients hire graphic and web designers because they want fresh ideas and skillsets to implement them. These clients will quickly tire of someone if all they ever produce are the same old things. No business or person, for that matter, can do the same thing over and over...

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Print Is Not Dead - RD228 show art Print Is Not Dead - RD228

Resourceful Designer

Contrary to popular belief, print is not dead. There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well. As the internet became more and more popular, started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design. design allowed graphic designers to help clients on two fronts—both digital design and print design. But as time moved along and the world moved closer to being a...

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First Contact: Interviewing New Design Clients - RD227 show art First Contact: Interviewing New Design Clients - RD227

Resourceful Designer

Do you vet potential new design clients? How do you know that you’re the right designer for a project? Or maybe the question should be, how do you know a potential new design client is right for you? In the past, I’ve covered what to ask during a , and to ask your design clients about their projects. Almost all of the questions covered in those episodes are for building relationships with your clients after you’ve decided to work with them. But I don’t think I’ve ever talked about that first contact with a potential new client before. First contact. The first contact refers to those...

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What Got You Here Won't Get You There - RD226 show art What Got You Here Won't Get You There - RD226

Resourceful Designer

How are you going to take your design business to the next level? “What got you here won’t get you there.” I’ve heard this phrase a few times over the past couple of weeks, and it got me thinking about my life, my design career and my business. This is not about Marshall Goldsmith’s book of the same title. Although I hear it’s a great book. It’s about the phrase itself and how it applies to you and your design business. At its core, “What got you here won’t get you there” is such a simple statement, and yet it holds so much truth. You can only get so far in life...

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Creating Systems - RD225 show art Creating Systems - RD225

Resourceful Designer

Are you creating systems to help your design business? Mike, a member of the , posted in the Community Slack group his frustrations with one of his clients. Mike built, manages and updates an eCommerce website for a client of his. His frustration is that every time his client wants a new product added to the site, he fails to provide Mike with all the necessary information, requiring Mike to contact the client, sometimes more than once, for the rest of the info. Mike’s situation reminded me of a similar one I had with a client several years ago. And how my frustrations forced me into...

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Contrary to popular belief, print is not dead.

There was a time, not long ago, when graphic designers designed almost entirely for print. Sure there were trade show booths and vehicle graphics, but in their way, those are print as well.

As the internet became more and more popular, graphic designers started to encroach on a turf that was mostly populated by computer programmers. And before you knew it, a whole new industry was born–Web design.

Offering website design allowed graphic designers to help clients on two fronts—both digital design and print design.

But as time moved along and the world moved closer to being a "paperless society" (it still hasn't reached what people predicted), more and more designers shifted away from print design to concentrate more on the digital side of the design industry.

Nowadays, it's common to find designers who only design websites. And there's nothing wrong with that. But contrary to popular belief, print is not dead. There is still a vast market out there for printed design. In fact, it's become even more critical in today's world.

With the popularity of websites, landing pages, social media, online advertising and everything else digital, printed material is still a very viable form of marketing. You can almost say that printed marketing can help a business stand out from its digital competition.

Not to mention, print can be a very lucrative part of your design business. Not only are you paid for your design work. But you can also earn a commission on the cost of the print run if you offer print brokering as a service. Sometimes, those print commissions can make you more than what you charge for the design itself.

You might charge a client $1,000 to design a brochure and then earn an additional $2,000 commission if the client opts for a large print run.

Print can play a good part in rounding out your design business.

Here are five reasons why you should offer print design.

1) Print is effective.

People are bombarded every day with digital advertising to the point where they become blind to it.

If you checked your social media accounts today, you were probably exposed to a minimum of a dozen ads. Can you name a single one of them?

Digital ads, although effective, are also considered digital noise by most people and can easily be lost among the other pixels on the screen. Printed material, however, stands out.

People trust print. The low cost of digital advertising allows anyone to start with minimal risk. Print, on the other hand, requires more significant thought and more investment. So when someone sees a printed marketing piece, they tend to trust it more than a digital equivalent. Tests run by MarketingSherpa show 82% of people trust print ads over digital ads when it comes to making a purchasing decision.

In addition to the trust factor, print regularly outperforms digital when marketing to a local audience. Posters, yard signs, banners, vehicle graphics are great ways to present your message out to a local audience. This is evident during election campaigns. But even outside of elections, print is an excellent way to reach your target audience. A printed brochure captures a person's attention in a way that a website can't.

Studies have also proven that it's easier to recall information seen in print form than when viewed digitally.

So if you're designing for local clients, why not include print design as part of your services. Your clients will see you as someone who does it all, print and digital. Plus, you could use print to promote your design business and stand out from your competition.

2) Print brings in big profits.

As mentioned above, you can make extra money by offering print brokering as a service. But even if you don't, designing for print provides excellent income opportunities for designers.

There's a particular belief among the public that most graphic designers offer both print and web services, but web designers don't do print. Don't limit yourself.

By offering both print design and website design, you expand your potential client pool and creates an additional revenue stream. Many smaller local businesses continue to use print design as their primary means of marketing.

3) Print allows you to upsell and cross-sell.

Offering both web and print allows you to upsell and cross-sell your services to your clients. This is especially useful when combined with the three-tier pricing strategy. This strategy involves presenting three prices to your clients. Each pricing tier is offering a higher degree of service.

Offering print design is a great way to supplement your tiers. A client looking for a website may choose a higher-priced package that includes a flyer and business card design. Or a client looking for a brochure may be willing to pay extra if you package the brochure with a landing page.

Upselling and cross-selling offer more options to your clients and extra income for you.

4) Designing for print is tangible.

Graphic design is known as a visual medium. As designers, we create things that are aesthetically pleasing as well as functional. But design is so much more where print is concerned.

Different paper stocks or printing methods can convey a meaning on their own. Some papers look and feel cheap, while others give a sense of quality and prestige.

Embossing, die-cutting, stamping, special coatings are all part of the print design process, which can increase the perceived value of a marketing piece.

The University of Oxford did a study that shows that consumers generally value physical goods more than digital goods. Meaning they are willing to pay more for something they can touch. Designers can use this to their advantage. Designing something that will be physical increases its perceived value allowing you to charge more for it.

5) It takes a different creative mindset to design for print.

When designing a website, the page automatically becomes longer to accommodate more content. Digital ads don't require much copy because they link to a landing page with more information.

Print, however, requires advanced creative thinking. A piece of paper has fixed dimensions. A designer must be creative in the use of that limited space.

  • What's the best way to include all the necessary information on a poster, a postcard, a billboard?
  • What are the best typefaces to use, and at what size?
  • How will colours interact with each other on paper?
  • How will folding the piece affect the design?

When designing for print, you must stretch your creativity and find the best way to create something that not only looks good but serves its purpose, all while conforming to the restrictions imposed by the medium and printing process.

Conclusion

If you are one of the countless new generations of designers specializing only in digital media, I hope this episode whet your appetite for print design enough to give it a try.

As someone who started in print, then moved to the web and now offers both, I can tell you designing for print is quite fulfilling in a creative way.

So believe me when I say, print is not dead.

Do you offer both print and web design?

Let me know by leaving a comment for this episode.

Resource of the week Catchafire.org

Catchafire strengthens the social good sector by matching professionals who want to donate their time with nonprofits who need their skills.

If you are a new designer looking for a way to create meaningful work while building your design portfolio, Catchafire may be a great option for you. Check them out and see if there's a design project you would like to volunteer your time on.