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Solutions Without Problems: Blinded By Tools - RD310

Resourceful Designer: Strategies for running a graphic design business

Release Date: 01/16/2023

The Two Sides Of A Solopreneur Designer - RD345 show art The Two Sides Of A Solopreneur Designer - RD345

Resourceful Designer: Strategies for running a graphic design business

 I recently attended WordCamp Canada, a community gathering of WordPress enthusiasts, where I gave a presentation on the pitfalls of your About page. But that's not what today's episode is about. Instead, I want to discuss a fascinating concept I picked up from another presentation on email marketing. Today's episode, titled "The Two Sides of a Solopreneur Designer," is inspired by the idea that, as solopreneurs, we wear two distinct hats: the CEO and the employee. Each role has its own responsibilities, from planning and strategizing for the CEO to executing tasks and dealing with...

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Be Careful What You Ask: A Lesson in Getting Valuable Feedback - RD344 show art Be Careful What You Ask: A Lesson in Getting Valuable Feedback - RD344

Resourceful Designer: Strategies for running a graphic design business

Welcome to another episode of Resourceful Designer. I'm your host, Mark, and today, I've got an interesting topic inspired by a friend’s podcast. You know, it's funny how ideas for podcast episodes can come from the most unexpected places. Sometimes, I meticulously plan out a topic, but other times, like today, a random sentence can spark an idea. Today, we’re discussing the importance of asking specific questions, especially in our design businesses. This concept hit home for me through my TV show podcasts like Under the Dome, Orphan Black, and The Expanse. When I started asking targeted...

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Generational Clients, And how to Lose Them - RD343 show art Generational Clients, And how to Lose Them - RD343

Resourceful Designer: Strategies for running a graphic design business

In this episode of Resourceful Designer, I share a cautionary tale about losing generational clients and the critical lesson I've learned from my mistakes. Whether you're dealing with family-run businesses or companies with long-standing leadership, you'll discover the importance of building relationships with the next generation to ensure client loyalty. Listen as I recount personal stories and offer valuable insights to help you avoid falling into the same trap. Don't miss this crucial episode that could save your client base in the years to come!

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Redefining Your Introductory Hook To Capture Clients - RD342 show art Redefining Your Introductory Hook To Capture Clients - RD342

Resourceful Designer: Strategies for running a graphic design business

In this episode of Resourceful Designer, I delve into the crucial aspect of redefining your introductory hook to capture clients effectively. I discuss the significance of crafting a compelling introduction on your website and other marketing materials that resonates with your target audience's "What's in it for me?" mindset.  By analyzing examples of website hooks, I emphasize the importance of conveying the value you offer to potential clients right from the start. Join me as I explore the power of a well-crafted hook in attracting and retaining clients, helping you grow and succeed in...

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Engage More, Talk Less - The Key to A Thriving Design Business - RD341 show art Engage More, Talk Less - The Key to A Thriving Design Business - RD341

Resourceful Designer: Strategies for running a graphic design business

Welcome back to another insightful episode of Resourceful Designer, where today's message is all about the art of engagement over trivial chatter. I'm your host, Mark Des Cotes, and in episode 341 we dive deep into the importance of engaging more and talking less. We explore how the wisdom of an elementary school teacher, who emphasizes understanding her students to truly elevate their learning, can be a powerful lesson for us as graphic designers in our own client interactions. I'll share with you how critical it is to connect with clients on a level that goes beyond flaunting our design...

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Are Your Design Clients Time Or Money Minded - RD340 show art Are Your Design Clients Time Or Money Minded - RD340

Resourceful Designer: Strategies for running a graphic design business

Welcome to episode 340 of Resourceful Designer. Today we're diving into an intriguing question: Are your design clients time or money minded? We'll unpack the significance of understanding whether your clients value their time over their money or vice versa. I'll share some personal anecdotes, like the time I decided to replace my wife's car backup camera myself to save money, and on another occasion, when purchasing a course on Facebook ads, valued my time more. We'll explore how this distinction applies to your design business, how it affects the way you position your services, and...

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Accepting Credit Card Payments - RD339 show art Accepting Credit Card Payments - RD339

Resourceful Designer: Strategies for running a graphic design business

In this episode of Resourceful Designer, I delve into the topic of accepting credit card payments from clients. I received an email from Phil, thanking me for the podcast's impact on his transition from working for an employer to running his own business. Phil's client asked to pay by credit card, and he was unsure how to proceed. I share the simplicity and speed of credit card payments and elaborate on the various options available, from PayPal to Stripe and other accounting software. I discuss the fees involved and the ways to incorporate them into pricing strategies, emphasizing the...

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Handing Over Your Working Files: Yes or No - RD338 show art Handing Over Your Working Files: Yes or No - RD338

Resourceful Designer: Strategies for running a graphic design business

Have you ever been in a sticky situation where a client has asked for your working files? In this episode of Resourceful Designer, I delve deep into the topic of whether or not to hand over working files. Join me as I share personal experiences and insights to help you navigate this common dilemma in the design industry. From legal considerations to negotiating with clients, I offer practical advice to help you make informed decisions and protect your creative assets. Tune in to discover the nuances of sharing final files and gain valuable tips on handling such requests in your design...

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Backing Up: It's Better To Be Safe Than Sorry - RD337 show art Backing Up: It's Better To Be Safe Than Sorry - RD337

Resourceful Designer: Strategies for running a graphic design business

On this episode of Resourceful Designer, I delve into the critical topic of backups. Through two poignant real-life stories, I stress the importance of not solely relying on web hosts for backups. I share a scenario where a client's website was lost due to an overlooked credit card update and the absence of off-site backups. I emphasize the significance of using plugins like  for WordPress or services like for complete cloud-based backups. I underscore the need to protect valuable data, whether for personal memories or business assets. Join me to understand the pivotal role of backups in...

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Persistence Will Pay Off - RD336 show art Persistence Will Pay Off - RD336

Resourceful Designer: Strategies for running a graphic design business

Hey there, it's Mark, and in this episode, "Persistence Will Pay Off," I want to talk to you about the challenges of running a design business. Whether you're just starting out or have been in the industry for years, finding clients can be tough. I've been there myself, going through long stretches without new projects coming in and questioning if my business was sustainable. But I made it through, and so can you. I'm here to share some words of encouragement and actionable tips to help you stay motivated and push through the tough times. From staying persistent and believing in your talent to...

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I had a conversation with a business coach recently. And he told me that no matter how innovative business people become, he keeps seeing the same issue crop up over and over that holds them back from their full potential. They’re looking for solutions without problems. It’s one of the biggest hurdles he faces with his coaching clients.

I’ll share his insights in a minute. But before that, I want to talk to you about technology.

We live in an amazing time. As I write this, people use tools such as artificial intelligence to create previously undreamed things.

Respected media outlets publish articles generated using automated technologies. And they acknowledged the fact with a disclaimer that the article was written by AI and edited by a human.

Earlier this week, I needed an illustration for a design project. Instead of turning to stock imagery or hiring an illustrator, I used an AI Art generator to create the individual elements I required. Then I combined them in Photoshop to create the illustrated scene I needed.

It makes me wonder what the future holds and how I can embrace it for my business. And I don’t just mean artificial intelligence. Visit a site like AppSumo, and you will see dozens of innovative tools to help you achieve amazing things.

Advancements in technology, both AI and otherwise, allow people to reach heights they would have never dreamed of.

It seems that no matter what problems you face. There are tools on the market to help you overcome them. For the right price, of course. It’s a fantastic time to be an entrepreneur.

However, this abundance of available tools can also be a roadblock.

Back to that business coach.

He told me about his experience dealing with his clients and discussing it with other business coaches. He’s noticed a recurring issue holding a lot of business people back.

He said that many people have a terrible habit of finding solutions to problems they’re not facing. And it takes up so much of their time that they should be spending more effectively on their business.

Call it FOMO or Shiny Object Syndrome, but many people become enthralled with the abundance of tools available.

The marketing of these tools makes them so desirable that you have to have them even if you don’t currently need them.

I know I’m guilty of this. I look at my AppSumo purchase history and see many “great deals” I bought and never used. I purchased them with the best intentions, but, as the business coach said, I purchased a solution to a problem I wasn’t facing.

Don’t get me wrong. I’m not dissing AppSumo. I love the platform. I’ve bought many tools from them that I use regularly. And just because there are some I don’t use doesn’t mean they aren’t great tools.

People spend a lot of time and effort developing these tools because there is a need for them. Just not a need that I have.

All of these tools were created to solve one problem or another. However, the possibility of one day facing said problems is not reason enough to waste time and money on a tool. No matter how enticing it is.

This reminds me of a couple of episodes I did several years ago about Just In Time Learning. Episode 8 and Episode 94 if you’re interested.

The premise of Just In Time Learning is only to learn something when you require knowing it.

There’s no reason to watch a Photoshop tutorial on adding woodgrain to type if you don’t have a project that calls for a font with woodgrain.

You may be saying, but knowing how to add woodgrain to a font might be helpful. And I can’t disagree with you. However, it’s just as beneficial knowing there is a tutorial, should you ever need it. So bookmark it, or save it to watch later.

Suppose you watch the tutorial video now when you don’t need it. You’ll probably end up watching it again when you do. So why not wait until you need it to watch it and use your time now for something better? That’s the premise of Just In Time Learning.

And it’s the same thing with these tools I’m talking about. Why buy a tool on the off chance you may need it someday? Or why buy something that sounds amazing if you’re not currently facing the problem it solves?

For example. There’s no sense in researching the best client management software if you only have a handful of clients to manage.

Wait until your clients become too numerous and tedious to manage using your current method, and then research available solutions.

Because that sparkly new system that looks so enticing today may be replaced by something better when you need it, even a lifetime deal is a waste of money if it doesn’t help you now.

So think hard before you purchase your next tool. Just because it’s a great deal is not reason enough to buy it.

Anyway, this business coach told me that he’s seeing more and more people searching for “that right tool” instead of concentrating on what they should be doing—running their business.

He told me there are only three tools businesses need to succeed. And they’re the same three tools enterprises have used for ages.

That’s it.

Think about it. With these three tools, you can run a successful design business.

Of course, I’m leaving things out like the Adobe programs or WordPress. Yes, you may require these tools, but they’re used to perform your work as a designer, not to run your business.

To run your business, all you need are...

A to-do list

To keep track of the projects and tasks you’re working on and the things you need to do. I use Plutio to manage my design projects and AnyList to manage all my other to-do lists.

A calendar

To keep track of appointments, schedules, deadlines, and other important dates and times. Every computer system available has a built-in calendar you can use. I use iCan myself. But you can use whatever calendar you wish.

A way to take notes

To keep track of things, so you don’t forget anything. My life is organized in Evernote.

With these three tools, you can run a successful business. The proof is in every business dating back hundreds of years.

Long before Artificial Intelligence, the internet, or even the phone. Savvy business people relied on these three things to run and grow their businesses.

I’m trying to say that you work hard for the money you earn. There’s no reason to spend it needlessly on tools that solve a problem you’re not currently facing.

And who knows, if you face that problem in the future, a newer or less expensive tool may be available. And you’ll have a good reason to buy it then.

I enjoyed my conversation with this business coach. It made me think of the tools I use and, more importantly, those I don’t use. And the money I wasted on them. And made me cognisant of how I’ll act in the future.

So the next time you see a great deal on something, or you’re mesmerized by the flashing marketing on some new innovative tool. Take a step back and ask yourself...

Am I burdened with the problem this tool solves?

If you have to think about your answer, or if your answer is not an immediate yes, I’m facing that problem now. Then save your money and get back to work. You’ll thank me later.

My Voice-Over Guy.

The amazing Wayne Henderson of MediaVoiceOvers.com performs the Resourceful Designer podcast intros. Wayne is available to help you with any voice-over work you require.