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Google Analytics 4 and Using Plan Instead of Should

Resourceful Designer: Strategies for running a graphic design business

Release Date: 03/06/2023

The Curse Of Knowledge - RD319 show art The Curse Of Knowledge - RD319

Resourceful Designer: Strategies for running a graphic design business

In this episode, I'm diving deep into a topic that hits close to home for many of us in the design world: the Curse of Knowledge. I'm sharing personal experiences, like insider knowledge and navigating design jargon, to shed light on how it can lead to misunderstandings with clients. But don't worry, I've got your back! I'll be dishing out practical tips to help bridge that gap, ensuring every conversation is crystal clear. So, join me on this journey as we master the art of transparent communication and strengthen those all-important client relationships. You won't want to miss it!...

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You Can't Read The Label From Inside The Jar - RD318 show art You Can't Read The Label From Inside The Jar - RD318

Resourceful Designer: Strategies for running a graphic design business

Welcome to Resourceful Designer, the podcast that helps designers thrive in their creative careers. In today's episode, titled "You Can't Read The Label From Inside The Jar," host Mark delves into the importance of seeking feedback and involving others in your design process. Mark reflects on the metaphor of not being able to see the bigger picture when you're too close to something and how this applies to our work as designers. He emphasizes the need for honest feedback from individuals with our best interests at heart to grow and improve as designers. Mark also shares his philosophy of...

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Make A Living Designing Logos with Ian Paget - RD317 show art Make A Living Designing Logos with Ian Paget - RD317

Resourceful Designer: Strategies for running a graphic design business

In this episode of Resourceful Designer, I'm joined by special guest author of the new book Ian shares the story behind writing his book and how it can benefit anyone in the design space, even if you don't design logos. I was granted a sneak peek of the book, and I can assure you that it's as good, if not better than we make it out to be during the interview. Ian also shares a heartwarming story of wanting to teach his four-year-old daughter what he does and how this led to a second book for toddlers, Enjoy the interview. And be sure to back Ian's Kickstarter campaign and get a special...

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Hiatus Announcement show art Hiatus Announcement

Resourceful Designer: Strategies for running a graphic design business

Resourceful Designer is going on a short hiatus. Please stay subscribed for when I return with more great tips, advice and resources for starting and growing your design business. Stay Creative

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A Graphic Design Cleanup - RD316 show art A Graphic Design Cleanup - RD316

Resourceful Designer: Strategies for running a graphic design business

It’s the beginning of spring here in Canada. And with spring comes a desire to put all the messes of winter behind us and clean things up as we prepare for summer. That’s where the term Spring Cleaning comes from. However, today, I’m not talking about packing away your sweaters and pulling out your shorts. Nor am I referring to cleaning the yard or washing the grime off the windows. Although, it is time to do all of those things. No. I’m talking about doing some business. More specifically: Cleaning Your Computer Cleaning Your Office Cleaning Your Business Cleaning Your Branding ...

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Turning Your Design Style Into A Niche - RD315 show art Turning Your Design Style Into A Niche - RD315

Resourceful Designer: Strategies for running a graphic design business

Have you ever thought of turning your design style into a niche? You’re lying to yourself if you say you don’t have one. Every designer has a design style. Even if your design style resembles many other designers, I bet something unique makes you different. Have you ever thought of how you came by your design style? Did you go to school for design and develop your style from what your teachers taught you? Did you learn your style by following design influencers? There are tons of great designers out there you could follow and learn from. Have you studied the history of...

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Throwback - Ep. 17 - Being A Freelance Graphic Designer Could Hurt Your Business show art Throwback - Ep. 17 - Being A Freelance Graphic Designer Could Hurt Your Business

Resourceful Designer: Strategies for running a graphic design business

This is a throwback episode, replaying episode 17, Being A Freelance Graphic Designer Could Hurt Your Business. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode17

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Throwback - Ep. 195 - Design Hacks To Increase Productivity show art Throwback - Ep. 195 - Design Hacks To Increase Productivity

Resourceful Designer: Strategies for running a graphic design business

This is a throwback episode, replaying episode 195, Design Hacks To increase Productivity. For any links or to leave comments, please visit https://resourcefuldesigner.com/episode195

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Price Equals Expectations - RD314 show art Price Equals Expectations - RD314

Resourceful Designer: Strategies for running a graphic design business

The second most common question among graphic and web designers, after how to attract clients, is how much to charge for our services. No matter what price we settle on, we’re never sure it’s right. Could you have gotten more for that job the client so readily agreed to? Probably. Is price the reason another client isn’t replying to the proposal you sent? It could be. No matter how long we work in this industry. I don’t think we will ever figure out the “right price.” But that’s ok if you feel adequately compensated for your work. Getting paid $200 for a logo design is a great...

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Google Analytics 4 and Using Plan Instead of Should show art Google Analytics 4 and Using Plan Instead of Should

Resourceful Designer: Strategies for running a graphic design business

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information. Listen to the podcast episode to learn more. Tip #2 Never tell a client that you "Should" something. "I should be able to start your...

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More Episodes

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you.

Tip #1

Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information.

Listen to the podcast episode to learn more.

Tip #2

Never tell a client that you "Should" something. "I should be able to start your project next week, " or "I should have something to show you by Friday." etc.

Instead, tell them you "plan." – "I plan to start your project next week." or "I plan on having something to show you by Friday."

Saying "Should" instills doubt. It tells the client you are unsure of your abilities. Using "plan" instills confidence while not guaranteeing anything in case you cannot fulfill what you say.

Using "plan" instead of "will" is also a good idea for the same reason. Planning on doing something but not succeeding is forgivable. Saying you will do something and not following through harms your reputation.

Semantics can go a long way in helping you become a better business person.