Logo Package Swatch with Michael Bruny-Groth - RD325
Resourceful Designer: Strategies for running a graphic design business
Release Date: 11/06/2023
Networking for Introverted Designers - RD353
Resourceful Designer: Strategies for running a graphic design business
Welcome to Resourceful Designer! I’m Mark Des Cotes, and in today’s episode, I’m diving into something that hits home for so many of us: networking as an introverted designer. Did you know that over 85% of designers are introverts? Yet, building a thriving design business still relies heavily on forging professional relationships, which can feel like a real challenge when you recharge by spending time alone. I’ll share my own journey from dreading networking events to actually enjoying them, and I’ll bust the myth that being introverted means being shy or antisocial. Instead,...
info_outline
5 Mistakes That Can Damage Your Design Career - RD352
Resourceful Designer: Strategies for running a graphic design business
Welcome back to Resourceful Designer! I’m Mark Des Cotes, and today I want to open up about five major mistakes that can seriously damage your design career; mistakes I’ve witnessed and, yes, even fallen into myself. Through my own experiences, from the pitfalls of handshake agreements to the lessons I’ve learned the hard way, I’ll give you practical advice to help you avoid these mistakes. My goal is to help you run a thriving, professional design business that not only creates beautiful work but is built to last. So, grab a pen and paper, get ready to reflect on your own...
info_outline
The ROI of FREE - RD351
Resourceful Designer: Strategies for running a graphic design business
Hey there, my design friend! Today on Resourceful Designer, I want to share a story about why I was genuinely happy that a client didn’t pay their invoice. Sounds odd, right? But it all comes down to the power of client relationships—the foundation of any successful design business. I’m diving into how going above and beyond for your clients (even working for free at times) can deliver incredible ROI, like solidifying long-term partnerships and generating referrals that keep your business thriving. I’ll share specific examples from my own journey, how strategically offering free work...
info_outline
Facing Impostor Syndrome - RD350
Resourceful Designer: Strategies for running a graphic design business
Hey there, it’s Mark from Resourceful Designer. Have you ever looked at your own design work and thought, "I’m not good enough to charge for this," or landed a big client and immediately worried that they’d soon figure out you’re not as talented as they think? If that sounds familiar, you’re definitely not alone. In fact, about 70% of creatives experience what’s known as impostor syndrome, a nagging feeling that your success is just luck and you don’t really belong. On today’s episode, I’m digging deep into this all-too-common struggle for designers. Inspired by a recent...
info_outline
How to Generate More Word of Mouth Referrals - RD349
Resourceful Designer: Strategies for running a graphic design business
Hey fellow designers, welcome back to another episode of Resourceful Designer! I’m Mark Des Cotes, and today I’m diving into a topic that every design business thrives on: word of mouth referrals. Recently, I had a reminder of just how powerful this can be, a client from 25 years ago, whose logo I designed back in my print shop days, still refers people to me! That got me thinking about how important, yet overlooked, word of mouth marketing really is. In this episode, I break down the five T’s of word of mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. These aren’t...
info_outline
The Four Power Questions Every Designer Should Ask Clients - RD348
Resourceful Designer: Strategies for running a graphic design business
Hey there, my friends! Welcome back to another episode of Resourceful Designer. Today I want to share something that could really transform the way you approach client relationships and projects. Did you know there are four simple yet powerful questions you can ask your clients that could completely change the course of your design work? I’ll be diving into exactly what those questions are, how I use them in my own business, sometimes even uncovering that what a client asks for isn’t really what they need, and how you can use them to elevate your role from a basic service provider to a...
info_outline
Design Better by Doing Less - RD347
Resourceful Designer: Strategies for running a graphic design business
Today, I want to talk about something that might sound a little counterintuitive at first: how stepping away from your design business to enjoy hobbies—like playing guitar, gardening, fishing, or woodworking—can actually make you a far more successful designer. In fact, research shows that entrepreneurs with creative hobbies can see up to a 30% boost in business performance! If you’re finding yourself burned out or in a creative rut, stick around. This episode is all about how sometimes, the very best thing you can do for your design business is to simply step away. Let’s dive in!
info_outline
Why You Should Work for Someone Else Before Becoming a Freelancer - RD346
Resourceful Designer: Strategies for running a graphic design business
Freelancing feels like freedom, but the fastest route often runs through a paycheck first. In this episode, I show how working on a team accelerates your path to solo success—learning pricing, scope control, legally sound communication (yes, even email), and building the referral network and judgment you can’t get alone. For full show notes of this episode, please visit
info_outline
The Two Sides Of A Solopreneur Designer - RD345
Resourceful Designer: Strategies for running a graphic design business
I recently attended WordCamp Canada, a community gathering of WordPress enthusiasts, where I gave a presentation on the pitfalls of your About page. But that's not what today's episode is about. Instead, I want to discuss a fascinating concept I picked up from another presentation on email marketing. Today's episode, titled "The Two Sides of a Solopreneur Designer," is inspired by the idea that, as solopreneurs, we wear two distinct hats: the CEO and the employee. Each role has its own responsibilities, from planning and strategizing for the CEO to executing tasks and dealing with...
info_outline
Be Careful What You Ask: A Lesson in Getting Valuable Feedback - RD344
Resourceful Designer: Strategies for running a graphic design business
Welcome to another episode of Resourceful Designer. I'm your host, Mark, and today, I've got an interesting topic inspired by a friend’s podcast. You know, it's funny how ideas for podcast episodes can come from the most unexpected places. Sometimes, I meticulously plan out a topic, but other times, like today, a random sentence can spark an idea. Today, we’re discussing the importance of asking specific questions, especially in our design businesses. This concept hit home for me through my TV show podcasts like Under the Dome, Orphan Black, and The Expanse. When I started asking targeted...
info_outlineWelcome back to another episode of Resourceful Designer!
In today's episode, I welcomes a special guest, Michael Bruny-Groth, the creator of Logo Package Express, Logo Package Portal, and the newest addition to the Logo Package family, Logo Package Swatch.
We dive into the details of Logo Package Swatch, a powerful tool that helps designers organize and display color palettes for their clients.
We discuss its features, customization options, and how it can prevent mistakes in copying and typing color codes.
We also explore the benefits of Logo Package Swatch, including its integration with Adobe Illustrator and the ability to find the closest Pantone color matches.
Additionally, we discuss Logo Package Express and Logo Package Portal, two other products that streamline the logo export process and provide easy access for clients.
So, whether you're a designer looking for better color organization or a client needing an efficient logo package management system, this episode has something for you.
Don't forget to use the exclusive discount code "RESOURCEFULDESIGNER" for a 20% discount on any Logo Package product (excluding Portal subscription)!
Sit back, relax, and enjoy this episode of Resourceful Designer. Let's dive in!