717: Mark Estee on Vertical Integration and Social Capital
Restaurant Unstoppable with Eric Cacciatore
Release Date: 05/25/2020
Restaurant Unstoppable with Eric Cacciatore
Addie and Dustin Teague are the owners of located in Houston, TX. The pair are married and are both from Houston originally. Dustin worked in restaurants in Las Vegas and New York before returning to Houston. Addie attended culinary school and worked in places as revered as Eleven Madison Park in NYC, and also returned to Houston. In 2011, Addie opened Relish as a market and hired Dustin as her chef. The market version of Relish closed in 2015 and was reopened in 2016 as Relish Restaurant and Bar. In 2024, the second location opened. Join RULibrary: Join RULive: Set Up...
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Chef David Denis was born and raised in France with a grandmother and mother who both owned restaurants and cafes. David became a chef and ended up in Houston for a private chef gig and stayed. He opened his first restaurant in Houston in 2001, then opened his second restaurant 7 years later. He later became a consultant and finally in 2020 he bought with his partners. This year he became the sole owner of the restaurant and will rename it Bistro Mistral. He plans to open at least 4 more restaurants in Houston. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on...
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Brian Reece and Steve Crowley are the co-founders of . Service Physics is a multi-unit restaurant service consultant company based in NYC. The company was organically recommended by Haven Hot Chicken for franchising. Brian and Steve are hosting a live on December 9th, 2025. Go to to get a link to join that conversation! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share,...
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Dan Carr is the Co-Owner of . The original Visconti’s was opened in 1985 in Wenatchee, WA. Dan moved to Wenatchee from the midwest in 1991 and started working in Visconti’s in 1993 after meeting the President and Owner, Candy Mecham. Dan and candy then opened a second Visconti’s in Leavenworth, WA and since then they have opened 6 concepts across 9 locations in Washington. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional...
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This is a LIVE event all about Limited Time Offers (L.T.O.'s) and how to best utilize them in your business, as presented by Anna Neave. Anna is the owner of and in Austin, Texas! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE...
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is a James Beard-nominated lifestyle writer and journalist based in Massachusetts. Hannah attended the French Culinary Institute and started working in the restaurants around 2002 in NYC. She worked for some very big names, such as David Chang. In addition to promoting her new book, a memoir titled , she is also promoting restaurant workers' rights in the modern age. Hannah asked that you use to purchase her book. Come hang with Hannah and me on 10/20/25 at 11 AM EST: https://zoom.us/j/6508205412 Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: ...
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Sean Willard has two decades of hospitality experience. He started in the business in his teens in a steakhouse and quickly moved through nearly all positions (FOH and BOH) until he landed at menu engineering. He then attended Cornell University's School of hotel Administration where he was taught by Stephani Robson (past guest many times over!). You can find Sean these days at https://www.menuengineers.com/ Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or...
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is many things, including: keynote speaker, author, profitability coach, and podcast host. In the past, Jason has worked for so many impressive companies in the hospitality industry. Some of his roles include: Managing Partner at Ruby Tuesday, Director of Operations at LIME Fresh Mexican Grill, Franchise Business Consultant at Moe’s Southwest Grill, Franchise Operations Coach at The Wendy’s Company, and Strategic Leadership Facilitator at Runza Restaurants, among many others. Currently he is the Founder of Coach Up and Founder & Creator of CoachNext.AI. He is based in Charlotte,...
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Rudy’s an executive coach, psychologist, restaurateur, writer, speaker, athlete and dad. His clients typically run at 3 – 5 times above median profit within our industry, and they get there within contract periods. He is a co-founder and curriculum creator for UCLA Extension’s Hospitality Management Program and was an adjunct professor there for 13 years. Rudy is a Certified Management Consultant, CMC®. This certification is only given after meeting the highest global standards and ethical canons of the profession. Less than 1% of all consultants have achieved this level of excellence....
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Erik Niel is the Chef/Owner of , , and , all located in Chattanooga, TN. This in Erik's second time on the show, previously joining us all the way back in 2015. Erik grew up in Louisiana, Virginia, and Texas, before finally settling in Chattanooga after attending Johnson & Wales. In 2005, he opened before, 15 years later, moving it to a smaller location a few blocks away. In just the past few years, Erik and his partners have opened 2 additional concepts, and Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: ...
info_outlineMark Estee is an award-winning chef, restaurateur and visionary on a mission to reinvent dining culture as we know it. Today, Estee owns Liberty Food & Wine Exchange in downtown Reno, The Union in downtown Carson City, chez louie inside the Nevada Museum of Art, the historic Overland Restaurant & Pub, and the recently opened Cucina Lupo in Carson City. He’s also the managing partner at Campo Mammoth. Estee has been featured on the Food Network and Cooking Channel, is a James Beard Award nominee, was awarded Best New Restaurant by Esquire, and was honored as Entrepreneur of the Year by the Reno Gazette Journal.
Show notes…
Calls to ACTION!!!
- Subscribe to the Restaurant Unstoppable YouTube Channel
- Join the private Unstoppable Facebook Group
- Join the email list! (Scroll Down to get the Vendor List!)
Favorite success quote or mantra:
- "Create a culture of learning, caring, and respect."
In today's episode with Mark Estee we will discuss:
- Humility
- Is culinary school worth it?
- What makes a great cook BESIDES ability to cook food
- The business side of cooking
- What a corporate work experience teaches you
- Attitude, positive mindset
- Aim low and adjust and scale based on income
- Mental toughness is key in this industry
- Weekly managers meetings
- Say things in the kitchen with caring a respect and you will get the same treatment
- COVID-19
- Retrain your staff AND YOUR CUSTOMERS when reopening
Today's sponsor:
Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.
Toast - A POS built for restaurants by restaurant people Adapt fast with Toast's cloud-based restaurant POS system that updates to evolve your POS along with changing industry trends and guest expectations. Toast is built exclusively for restaurants of all shapes and sizes, with over 2/3 of our employees having restaurant experience to serve you better. Online Ordering - Let guests easily order directly from your restaurant for pickup or contactless delivery to keep revenue flowing during these uncertain times. Toast Delivery Services Dispatch local drivers through an on-demand network to keep your community fed and revenue coming in.
Knowledge bombs
- Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
- Leadership
- What is your biggest weakness?
- Following the shiny object
- What's one question you ask or thing you look for during an interview?
- Can you make marinara sauce?
- What's a current challenge? How are you dealing with it?
- Finding balance in my life
- Share one code of conduct or behavior you teach your team.
- Respect our products, respect our people
- What is one uncommon standard of service you teach your staff?
- Making the customer feel right and heard
- What's one book we must read to become a better person or restaurant owner?
- The E-Myth by Michael E. Gerber
GET THIS BOOK FOR FREE AT AUDIBLE.COM
- The E-Myth by Michael E. Gerber
- What's one thing you feel restaurateurs don't know well enough or do often enough?
- Listen
- Name one service you've hired.
- VAST CFO Group - accounting
- What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
- If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
- Eat local food
- Take the job you hate and make it the job you love
- Strike a balance in life
Contact info:
All social handles: @markestee
Thanks for listening!
Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!
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Huge thanks to Mark Estee for joining me for another awesome episode. Until next time!
