811: Matt Plapp Leveraging Your Marketing To Build A Database Of Customers
Restaurant Unstoppable with Eric Cacciatore
Release Date: 07/08/2021
1220: Why Every Restaurant Needs a VA with Rashmi Bhat
Restaurant Unstoppable with Eric Cacciatore
Rashmi Bhat is the co-owner of 7 Monk's Cafe in Braunfels, Texas. She is also the co-owner of Lazy H Retreats, a property management company, as well as Rezo Hospitality, a boutique hotel management company. In this episode, originally hosted in the Restaurant Unstoppable Network, we will be discussing “Why Every Restaurant Needs a VA: How to Save Time, Scale Smarter, and Build a World-Class Team”. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or...
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1219: Aaron Lyons, CEO and Founder of Five 12 Restaurant Concepts
Restaurant Unstoppable with Eric Cacciatore
Aaron Lyons is the CEO and Founder of Five 12 Restaurant Concepts, based on Houston, TX. Aaron was previously a guest on Restaurant Unstoppable in 2019 for episode 608. Back then, there were five locations of his flagship restaurant, . Today, there are 6 Dish Society locations and a new concept called Daily Gather. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep,...
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1218: Sean Finter, Founder of Barmetrix, CEO & Head Coach of Finter Group, Owner of The Franklin House
Restaurant Unstoppable with Eric Cacciatore
Sean Finter is the Founder of Barmetrix, CEO + Head Coach at Finter Group, and Owner of the Franklin House. Sean got his start in the industry at 12 where he grew up in Canada. He worked for the Hard Rock Cafe in England and stayed in that city for 6 years. He then became a restaurant coach and worked in Australia for about 10 years. At 27 he opened his first restaurant. Today, he focuses on restaurant coaching. This is Sean's second time on the show, having previously joined us for episode 1027. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: ...
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1217: Aaron Franklin, Chef, Co-Owner, and Head of Maintenance at Franklin Barbecue
Restaurant Unstoppable with Eric Cacciatore
Aaron Franklin is the Chef, Co-Owner, and Head of Maintenance at in Austin, Texas. Aaron Franklin opened his BBQ joint back in 2009 as a trailer. In 2011, he got his brick and mortar. Today, Aaron dabbles in writing books, leading masterclasses, manufacturing wholesale retail sauces, and he makes BBQ pits! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale...
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1216: Three Pillars to Scale Your Restaurant Group without Losing Control with Christin Marvin
Restaurant Unstoppable with Eric Cacciatore
Christin Marvin is a podcast host, author, and creator of , a consultancy business she founded in 2022. Christin was a Managing Partner at Bonanno Concepts in Denver from 2007-2012. She served as a Regional Manager at Snooze A.M. Eatery in Denver from 2012-2019. She now serves as a Hospitality Catalyst for her restaurant consultancy business, Solutions by Christin. She is also the host of No Hesitation, a restaurant industry podcast, and she currently has two books published: , and Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our...
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1215: Alison Clem, Chef/Owner and Director of Operations at La Barbecue
Restaurant Unstoppable with Eric Cacciatore
Alison Clem is the Chef/Owner of La Barbecue in Austin, TX. Alison got her start in the restaurant industry at age 18 and never left. She began in FOH and quickly moved to BOH where she thrived. Ali has worked almost every position in a restaurant, from bartender to manager and more. She met her wife LaAnn Mueller in the early 2010s and they together took over a food trailer and turned it into La Barbecue in 2012. They got their first brick and mortar in 2017, where they operate today. They also just received a Michelin Star! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: ...
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1214: Using AI and AI-SEO Marketing with Kelsey Verdier and Claudia Tomina
Restaurant Unstoppable with Eric Cacciatore
Today we are doing a deep dive into using AI and AI-SEO marketing as an RUNetwork workshop! We are joined by Co-Host and past guest Anna (Tauzin) Naeve, an independent fractional CMO and the owner of . Our guests today are Kelsey Verdier, VP of Marketing at , as well as Claudia Tomina, CEO and Founder of . Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes...
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1213: Avi Goren, Co-Founder and CEO of Marqii
Restaurant Unstoppable with Eric Cacciatore
Avi Goren is the CEO and Co-Founder of . is a digital operations platform for the hospitality industry that simplifies online presence management for restaurants and other food service businesses. It automates updates for online listings, menus, and business information across dozens of major websites and apps like Google and Yelp. Additionally, Marqii provides tools for managing online reviews, tracking customer feedback, and optimizing local search rankings to attract more customers. Avi Goren worked at Yelp for many years before co-founding . Join RULibrary: Join RULive: Set Up...
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1212: The Evolution of AI and Content Marketing with Kelly Mirabella
Restaurant Unstoppable with Eric Cacciatore
Kelly Mirabella is an award-winning digital marketing educator and consultant, and the owner of . She has been in the digital marketing space for 17 years and started her business, , 15 years ago. This workshop covers The Evolution of AI and Content Marketing with expert Kelly Mirabella. Workshops can be found every Thursday in the Restaurant Unstoppable podcast feed or on YouTube. Most have a visual component, so consider watching the video version . Join the RUNetwork to take part in workshops and ask the experts YOUR questions! Join RULibrary: Join RULive: Set Up...
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1211: Patrick Terry, CEO and Co-Founder of P. Terry’s
Restaurant Unstoppable with Eric Cacciatore
Patrick Terry is the CEO and Co-Founder of , based in Austin, TX. Patrick was previously on the show in early 2020 for episode 691. At that time, P. Terry’s had 16 locations in and around Austin. Today there are 36 locations. P. Terry’s is an old school styled burger shack opened originally in 2005. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: - Marqii helps restaurants manage online listings, menus, and reviews from one platform. It saves time, improves SEO, ensures menu accuracy across...
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Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He's owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 they've changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform. Matt's two books in the restaurant marketing field are, "Don't 86 Your Restaurant Sales" & "Sell More Slices" and his third book comes out next week, titled "Restaurant Marketing That Works." Today we're here to talk about using marking to build a customer database.
Show notes…
Calls to ACTION!!!
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Favorite success quote or mantra:
- "The hardest part of writing your own story is knowing you are worth the ink."
Today's sponsor:
Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.
Ecolab: Streamline your clean with Ecolab’s new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered.
Ovation: Recently voted the #1 guest feedback platform in a nationwide RestaurantOwner.com survey, Ovation uses a SMS-based survey as a “digital table touch” that has redefined guest feedback. Through frictionless integrations with online ordering platforms and other tools, Ovation allows you to easily collect guest feedback, resolve concerns in real-time, get more 5-star reviews, and uncover insights to improve brand-wide. As a listener of Restaurant Unstoppable, you’ll receive 2,000 FREE text messages - contact our team!
Contact info:
Email: [email protected]
Thanks for listening!
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Huge thanks to Matt Plapp for joining me for another awesome episode. Until next time!