816: Ellis Winstanley President of El Arroyo
Restaurant Unstoppable with Eric Cacciatore
Release Date: 08/02/2021
Restaurant Unstoppable with Eric Cacciatore
Aaron Lyons is the CEO and Founder of Five 12 Restaurant Concepts, based on Houston, TX. Aaron was previously a guest on Restaurant Unstoppable in 2019 for episode 608. Back then, there were five locations of his flagship restaurant, . Today, there are 6 Dish Society locations and a new concept called Daily Gather. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep,...
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Sean Finter is the Founder of Barmetrix, CEO + Head Coach at Finter Group, and Owner of the Franklin House. Sean got his start in the industry at 12 where he grew up in Canada. He worked for the Hard Rock Cafe in England and stayed in that city for 6 years. He then became a restaurant coach and worked in Australia for about 10 years. At 27 he opened his first restaurant. Today, he focuses on restaurant coaching. This is Sean's second time on the show, having previously joined us for episode 1027. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: ...
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Aaron Franklin is the Chef, Co-Owner, and Head of Maintenance at in Austin, Texas. Aaron Franklin opened his BBQ joint back in 2009 as a trailer. In 2011, he got his brick and mortar. Today, Aaron dabbles in writing books, leading masterclasses, manufacturing wholesale retail sauces, and he makes BBQ pits! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale...
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Christin Marvin is a podcast host, author, and creator of , a consultancy business she founded in 2022. Christin was a Managing Partner at Bonanno Concepts in Denver from 2007-2012. She served as a Regional Manager at Snooze A.M. Eatery in Denver from 2012-2019. She now serves as a Hospitality Catalyst for her restaurant consultancy business, Solutions by Christin. She is also the host of No Hesitation, a restaurant industry podcast, and she currently has two books published: , and Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our...
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Alison Clem is the Chef/Owner of La Barbecue in Austin, TX. Alison got her start in the restaurant industry at age 18 and never left. She began in FOH and quickly moved to BOH where she thrived. Ali has worked almost every position in a restaurant, from bartender to manager and more. She met her wife LaAnn Mueller in the early 2010s and they together took over a food trailer and turned it into La Barbecue in 2012. They got their first brick and mortar in 2017, where they operate today. They also just received a Michelin Star! Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: ...
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Today we are doing a deep dive into using AI and AI-SEO marketing as an RUNetwork workshop! We are joined by Co-Host and past guest Anna (Tauzin) Naeve, an independent fractional CMO and the owner of . Our guests today are Kelsey Verdier, VP of Marketing at , as well as Claudia Tomina, CEO and Founder of . Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: : Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes...
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Avi Goren is the CEO and Co-Founder of . is a digital operations platform for the hospitality industry that simplifies online presence management for restaurants and other food service businesses. It automates updates for online listings, menus, and business information across dozens of major websites and apps like Google and Yelp. Additionally, Marqii provides tools for managing online reviews, tracking customer feedback, and optimizing local search rankings to attract more customers. Avi Goren worked at Yelp for many years before co-founding . Join RULibrary: Join RULive: Set Up...
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Kelly Mirabella is an award-winning digital marketing educator and consultant, and the owner of . She has been in the digital marketing space for 17 years and started her business, , 15 years ago. This workshop covers The Evolution of AI and Content Marketing with expert Kelly Mirabella. Workshops can be found every Thursday in the Restaurant Unstoppable podcast feed or on YouTube. Most have a visual component, so consider watching the video version . Join the RUNetwork to take part in workshops and ask the experts YOUR questions! Join RULibrary: Join RULive: Set Up...
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Patrick Terry is the CEO and Co-Founder of , based in Austin, TX. Patrick was previously on the show in early 2020 for episode 691. At that time, P. Terry’s had 16 locations in and around Austin. Today there are 36 locations. P. Terry’s is an old school styled burger shack opened originally in 2005. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: - Marqii helps restaurants manage online listings, menus, and reviews from one platform. It saves time, improves SEO, ensures menu accuracy across...
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Jennifer Guptill is the Culinary Program Coordinator at Great Bay Community College in Portsmouth, New Hampshire. Evan Mallett is the chef/owner of The Black Trumpet in Portsmouth, New Hampshire. Today we will be talking about creating a progressive culinary program within a secondary education institute in the modern world. The culinary program at Great Bay is less than 2 years old at the time of this episode’s publishing. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: - Marqii helps...
info_outlineWith excitement allow me to introduce to you today's guest, President of El Arroyo, Ellis Winstanley.
Check out episode 641 with Greg Scheinman about restaurant insurance as mentioned in today's episode.
Check out A Lapsed Anarchist's Approach To Building A Great Business by Ari Weinzweig as mentioned in today's episode.
Show notes…
Calls to ACTION!!!
- Join Restaurant Unstoppable Network and get your first 30 days on me! Connect with my past guest and a community of superfans.
- Subscribe to the Restaurant Unstoppable YouTube Channel
- Join the private Unstoppable Facebook Group
- Join the email list! (Scroll Down to get the Vendor List!)
Favorite success quote or mantra:
- "Let's give it hell."
In today's episode with Ellis Winstanley we will discuss:
- Employee-guided culture
- Being someone's exit strategy
- Labor management
- Costing
- Reverse engineering a labor plan
- Menu engineering
- Business interruption insurance! GET IT!
- Dealing with employees who steal
- Flipping restaurants
- Operating a sign in front of you restaurant
- Brand awareness
- Merch best practices
- Delivering margaritas
- Building in-house software for your restaurant
Today's sponsor:
7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free.
PlateIQ- the leading AP automation platform in the hospitality industry. Since 2014, Plate IQ has been saving time and money for companies like Cava, Tender Greens, and more. Just upload your invoices into Plate IQ and our proprietary technology will code each line item to your chart of accounts — automatically. For Bill Pay, virtual cards, and end-to-end invoice automation, head to plateiq.com.
At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu!
Knowledge bombs
- Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
- Intensity of interest
- What is your biggest weakness?
- Over-commiting, helping people who maybe should be trying to help themselves
- What's one question you ask or thing you look for during an interview?
- Are you a contributor?
- What's a current challenge? How are you dealing with it?
- Scaling the team
- Share one code of conduct or behavior you teach your team.
- Empathetic, emotional intelligence
- What's one book we must read to become a better person or restaurant owner?
- The E-Myth by Michael E. Gerber
- GET THIS BOOK FOR FREE AT AUDIBLE.COM
- What's one thing you feel restaurateurs don't know well enough or do often enough?
- Financial literacy, better planing
- Name one service you've hired.
- Bevinco liquor inventory app from Sculpture Hospitality
- What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
- If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
- Invest in your team
- Invest in your family
- Find a way to set up your life so that you're smiling
Contact info:
EMAIL:
Thanks for listening!
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Huge thanks to Ellis Winstanley for joining me for another awesome episode. Until next time!