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846: Ben Goldberg Co-founder & CEO of Strategic Hospitality

Restaurant Unstoppable with Eric Cacciatore

Release Date: 11/29/2021

1254: Sarah Heard, Chef/Co-Owner of Foreign & Domestic show art 1254: Sarah Heard, Chef/Co-Owner of Foreign & Domestic

Restaurant Unstoppable with Eric Cacciatore

Sarah Heard joins the Restaurant Unstoppable Network for a live Q+A on March 23rd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Chef Sarah Heard is the co-owner and co-chef of Austin’s acclaimed , where she’s known for boldly flavored, from-scratch cooking and a deep respect for every ingredient. Raised in Conroe, Texas, she learned early from her mother and grandmother to use every part...

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1253: Taylor Swenning, Owner of Darlin's Diner show art 1253: Taylor Swenning, Owner of Darlin's Diner

Restaurant Unstoppable with Eric Cacciatore

Taylor Swenning joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Taylor Swenning is the creative force and owner behind , a modern small-town spot known for its nostalgic charm and scratch-made comfort food. A Texas A&M graduate who studied Construction Science, Taylor first tested her entrepreneurial chops with a food...

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1252: Jody Fiess, COO at Cerboni Services show art 1252: Jody Fiess, COO at Cerboni Services

Restaurant Unstoppable with Eric Cacciatore

Jody Fiess is the COO of , HQ'd in Houston, Texas. Cerboni is an all-in-one financial solution for restaurants. Cerboni Services was formed in 2017 to help independent restaurants manage their financials and lower costs through performance based metrics. Today, Cerboni helps around 800 restaurants nationwide.  Join RULibrary:  Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: -  — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated...

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1251: Pete Mora, Founder of Fajita Pete’s show art 1251: Pete Mora, Founder of Fajita Pete’s

Restaurant Unstoppable with Eric Cacciatore

Pete Mora joins the Restaurant Unstoppable Network for a live Q+A on March 16th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Pedro “Pete” Mora is the founder and CEO of Fajita Pete’s, a Houston-based Tex-Mex concept built around catering, delivery, and a streamlined fajita-focused menu. Born in Colombia and raised with an entrepreneurial push from his family, he opened his first...

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1250: Understanding Tip Credits with Joshua Santana, Co-Founder of Cerboni Services show art 1250: Understanding Tip Credits with Joshua Santana, Co-Founder of Cerboni Services

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Joshua Santana is the co-founder of , an outsourced accounting and financial consulting firm dedicated to helping restaurant and hospitality operators turn numbers into smarter decisions. A Houston native and graduate of the University of Houston with a degree in Accounting, Joshua has spent more than 15 years specializing in tax strategy, compliance, and financial planning for both individuals and businesses through his work with Santana & Associates, Cerboni’s sister tax firm. At Cerboni, he combines deep tax expertise with industry-specific financial insight to build forecasting,...

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1249: Sam Caucci, CEO of 1Huddle and Author of Wasted Talent show art 1249: Sam Caucci, CEO of 1Huddle and Author of Wasted Talent

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Sam Caucci joins the Restaurant Unstoppable Network for a live Q+A on March 9th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Sam Caucci is the founder and CEO of , a workforce technology company that helps organizations find, train, and retain workers using science-backed, quick-burst mobile games. A global keynote speaker, workforce policy advisor, and bestselling author, Sam has helped...

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1248: Alec Bauer, Founder of Kitchen, Restaurant & Bar Specialists show art 1248: Alec Bauer, Founder of Kitchen, Restaurant & Bar Specialists

Restaurant Unstoppable with Eric Cacciatore

Alec Bauer joins the Restaurant Unstoppable Network for a live Q+A on March 2nd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Alec Bauer is the Principal and Creative Director of (KRBS), a Burlington, Vermont-based foodservice design consultancy. A graduate of the New England Culinary Institute, he honed his skills as a chef in renowned kitchens like The Ryland Inn, Auberge du Soleil,...

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1247: Chris Goss, Director of Human Resources at Heirloom Hospitality and Founder of Awakened Hospitality show art 1247: Chris Goss, Director of Human Resources at Heirloom Hospitality and Founder of Awakened Hospitality

Restaurant Unstoppable with Eric Cacciatore

Chris Goss is the Director of Hospitality, Operations, and Human Resources at Heirloom Hospitality in Vermont, where he oversees people, culture, and guest experience across the organization. With more than four years in this role, and over 30 years of restaurant hospitality experience before that, Chris blends strategic HR leadership with hands-on operational expertise to help build engaged teams and memorable hospitality experiences. Passionate about “awakened” hospitality, he focuses on values-driven leadership, staff development, and creating workplaces where people feel seen,...

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1246: Jordan Ware and Cindi Kozak, Co-Owners of Frankie’s show art 1246: Jordan Ware and Cindi Kozak, Co-Owners of Frankie’s

Restaurant Unstoppable with Eric Cacciatore

Jordan Ware and Cindi Kozak are the chef-and-general manager team behind in Burlington, Vermont, a 70-seat, seafood-forward, farm-to-table restaurant in the former Penny Cluse Café space that has quickly become one of the most talked-about new spots in the country. After years working together at Hen of the Wood—Jordan as executive chef and Cindi as general manager and wine buyer—they struck out on their first solo venture, building a warm, “fine but friendly” dining room that bridges casual and special-occasion hospitality while spotlighting New England farms, fisheries, and...

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1245: Eric Scheffer, Founder and CEO of The Scheffer Group show art 1245: Eric Scheffer, Founder and CEO of The Scheffer Group

Restaurant Unstoppable with Eric Cacciatore

Eric Scheffer is the Founder and CEO of , based in Asheville, North Carolina. Eric comes from a family that worked in the entertainment business in NYC and LA and he too joined them in that business at a young age. Eventually, he decided to pivot to restaurateur. Eric opened his first restaurant in Asheville in 2000 and has owned 7 concepts in the city since then. Today, The Scheffer Group consists of 2 Vinnie's neighborhood Italian locations, 1 Jettie Rea's Oyster House location, and 1 Gan Shan Neighborhood Asian location.  Join RULibrary:  Join RULive: Set Up your RUEvolve...

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With excitement allow me to introduce to you today's guest Co-founder and Co-owner of Strategic Hospitality, Benjamin Goldberg.  Strategic Hospitality, co-founded with his brother, Max Goldberg, is a Nashville-based hospitality company shaping the city’s dining landscape by continuously introducing innovative, one-of-a-kind concepts. Properties include Paradise Park Trailer Resort, The Patterson House, Merchants RestaurantThe Catbird Seat, PinewoodThe Band Box, Bastion, Henrietta Red Downtown Sporting Club, and Locust. Strategic Hospitality also provides consulting and management services to other hospitality groups. Founded in 2006,  Strategic Hospitality has experienced steady growth annually and continues to revolutionize the dining scene.

Show notes…

Calls to ACTION!!!

Favorite success quote or mantra:

  • “People remember how you make them feel, not what you say.”

In today's episode with Ben Goldberg we will discuss:

  • Opening your first restaurant at 23
  • Early mentors
  • Advice on getting investors
  • Transparency
  • Forced to learn because you are undercapitalized
  • Location
  • Being stubborn early in your career
  • Deliver a product worth going out of the way for
  • Going into business with family
  • Ego
  • Giving up control
  • The importance of asking your team what they want
  • Setting quarterly and annual goals
  • Evolving operations
  • Tech stacks
  • Implementing Toast POS

Today's sponsor:

Diageo Bar Academy equips bartenders, servers, managers, and hospitality professionals with the insights, stories, and tools to be better - raising the bar on industry standards. Diageo Bar Academy reaches a diverse audience, with backgrounds and skill levels of all ranges- providing them with skills, knowledge, and the techniques they need to improve their personal and professional lives.Diageo Bar Academy Restaurant Unstoppable Podcast

7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free.

MarginEdge is completely free for new customers until September. No setup fees. No integration fees. No commitment. Take your back office paperwork down to 2-3 minutes a day while creating real-time financial views to inform your path ahead.

Knowledge bombs

  1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
    • Hard work
  2. What is your biggest weakness?
    • Not delegating enough
  3. What's one question you ask or thing you look for during an interview?
    • A good person
  4. What's a current challenge? How are you dealing with it?
    1. Ramping up multiple restaurants at the same time
  5. Share one code of conduct or behavior you teach your team.
    • Make people happy
  6. What is one uncommon standard of service you teach your staff?
    • Go above and beyond
  7. What's one book we must read to become a better person or restaurant owner?
  8. What's one thing you feel restaurateurs don't know well enough or do often enough?
    • Rest
  9. Name one service you've hired.
  10. What's one piece of technology you've adopted within your restaurant walls and how has it influenced operations?
    • Toast POS
  11. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Be honest
    • Be kind
    • Surround yourself with amazing people

Contact info:

Strategic Hospitality online

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Benjamin Goldberg for joining me for another awesome episode. Until next time!

 

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