1250: Understanding Tip Credits with Joshua Santana, Co-Founder of Cerboni Services
Restaurant Unstoppable with Eric Cacciatore
Release Date: 02/05/2026
Restaurant Unstoppable with Eric Cacciatore
Joshua Santana is the co-founder of , an outsourced accounting and financial consulting firm dedicated to helping restaurant and hospitality operators turn numbers into smarter decisions. A Houston native and graduate of the University of Houston with a degree in Accounting, Joshua has spent more than 15 years specializing in tax strategy, compliance, and financial planning for both individuals and businesses through his work with Santana & Associates, Cerboni’s sister tax firm. At Cerboni, he combines deep tax expertise with industry-specific financial insight to build forecasting,...
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Sam Caucci joins the Restaurant Unstoppable Network for a live Q+A on March 9th, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Sam Caucci is the founder and CEO of , a workforce technology company that helps organizations find, train, and retain workers using science-backed, quick-burst mobile games. A global keynote speaker, workforce policy advisor, and bestselling author, Sam has helped...
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Alec Bauer joins the Restaurant Unstoppable Network for a live Q+A on March 2nd, 2026 at 11AM EST. To join us and engage with all our guests and events, go to restaurantunstoppable.com/live -OR- to just catch today's guest, head over to restaurantunstoppable.com/cwe and we will get you a link to join that specific event for FREE! Alec Bauer is the Principal and Creative Director of (KRBS), a Burlington, Vermont-based foodservice design consultancy. A graduate of the New England Culinary Institute, he honed his skills as a chef in renowned kitchens like The Ryland Inn, Auberge du Soleil,...
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Chris Goss is the Director of Hospitality, Operations, and Human Resources at Heirloom Hospitality in Vermont, where he oversees people, culture, and guest experience across the organization. With more than four years in this role, and over 30 years of restaurant hospitality experience before that, Chris blends strategic HR leadership with hands-on operational expertise to help build engaged teams and memorable hospitality experiences. Passionate about “awakened” hospitality, he focuses on values-driven leadership, staff development, and creating workplaces where people feel seen,...
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Jordan Ware and Cindi Kozak are the chef-and-general manager team behind in Burlington, Vermont, a 70-seat, seafood-forward, farm-to-table restaurant in the former Penny Cluse Café space that has quickly become one of the most talked-about new spots in the country. After years working together at Hen of the Wood—Jordan as executive chef and Cindi as general manager and wine buyer—they struck out on their first solo venture, building a warm, “fine but friendly” dining room that bridges casual and special-occasion hospitality while spotlighting New England farms, fisheries, and...
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Eric Scheffer is the Founder and CEO of , based in Asheville, North Carolina. Eric comes from a family that worked in the entertainment business in NYC and LA and he too joined them in that business at a young age. Eventually, he decided to pivot to restaurateur. Eric opened his first restaurant in Asheville in 2000 and has owned 7 concepts in the city since then. Today, The Scheffer Group consists of 2 Vinnie's neighborhood Italian locations, 1 Jettie Rea's Oyster House location, and 1 Gan Shan Neighborhood Asian location. Join RULibrary: Join RULive: Set Up your RUEvolve...
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Philip Bollhoefer is the Vice President of Food & Beverage at based in Raleigh, North Carolina. Starting in 2008, Parks Hospitality Group opens, owns, and operates hotels in North Carolina, South Carolina, Tennessee, and Georgia. When Philip joined in 2016 they owned 6 hotels and today they own 12. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: - — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated...
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Elizabeth Tilton is the Founder and CEO of and . Based in both New Orleans and NYC and founded in 2019, Oyster Sunday is a hospitality consulting agency for independent F&B businesses. Consider them your thought partner or an extension of your in-house team, whether you're launching a business or currently operating one. The company is currently rolling out their Oyster Sunday HR department. OS BENEFiTS seeks to help your team get affordable health insurance and wellness benefits built for hospitality companies and organizations. Join RULibrary: Join RULive: Set Up...
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Leonard Botello is the owner and Pit Master of , which currently has two locations in Houston and Brenham, TX. Leonard grew up in restaurants with his family and went on to study Biology at A&M. He pivoted to BBQ when he had his first real eye-opening experience with craft BBQ. In 2015 he opened the first Truth BBQ in Brenham, Texas and in 2019 he opened the second location in Houston. Join RULibrary: Join RULive: Set Up your RUEvolve 1:1: Subscribe on YouTube: Subscribe to our email newsletter: Today's sponsors: - — the leader in automated cooking oil...
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Ope Amosu is the chef/owner of located in Houston, Texas. Ope began his career working in oil and gas all over the globe. The son of Nigerian parents, Ope found that no matter where he travelled, it was difficult to get Nigerian food and find the local Nigerian culture. So, in 2017 he decided he should open a West African/Nigerian food restaurant in Houston. He began with private dinners and then held "restaurant takeovers" and in 2018 opened up in a food hall to great success. In 2022, the first standalone ChòpnBlọk opened. Join RULibrary: Join RULive: Set Up...
info_outlineJoshua Santana is the co-founder of Cerboni Services, an outsourced accounting and financial consulting firm dedicated to helping restaurant and hospitality operators turn numbers into smarter decisions. A Houston native and graduate of the University of Houston with a degree in Accounting, Joshua has spent more than 15 years specializing in tax strategy, compliance, and financial planning for both individuals and businesses through his work with Santana & Associates, Cerboni’s sister tax firm. At Cerboni, he combines deep tax expertise with industry-specific financial insight to build forecasting, budgeting, and reporting systems that help owners improve profitability, control costs, and reach their long-term growth goals. Fluent in both English and Spanish, Joshua partners closely with operators nationwide to demystify their financials and give them the clarity and confidence to run more resilient, profitable restaurants.
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Today's sponsors:
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Restaurant Technologies — the leader in automated cooking oil management. Their Total Oil Management solution is an end-to-end closed loop automated system that delivers, monitors, filters, collects, and recycles your cooking oil eliminating one of the dirtiest jobs in the kitchen.. Automate your oil and elevate your kitchen by visiting rti-inc.com or call 888-779-5314 to get started!
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Cerboni - Cerboni is an all-in-one financial solution for restaurants. Reliable tax preparation & Business incorporation. Seamless Payroll and compliance report. Strategic CFO Services That Drive Business Growth. Detailed, custom reporting for complete financial clarity. Dedicated support for restaurants & Multi-location businesses. End-to-end financial management under one roof. Call (281) 888-2413 and mention Restaurant Unstoppable to get 20% off your first month of service.
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Restaurant Systems Pro - Lower your prime cost by $1,000, and get paid $1,000 with the Restaurant Systems Pro 30-Day Prime Cost Challenge. If you successfully improve your prime cost by $1,000 or more compared to the same 30-day period last year, Restaurant Systems Pro will pay you $1,000. It's a "reverse guarantee."
Let’s make 2026 the year your restaurant thrives.
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US Foods®. Running a restaurant takes MORE than great food—it takes reliable deliveries, quality products, and smart tools. US Foods® helps you make it. Ready to level up?
Visit: usfoods.com/expectmore.
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Guest contact info:
- Website: https://cerboniservices.com
- Email: joshua@cerboniservices.com
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