Rethink.fm Episode 15 with Morten Rand-Hendriksen
rethink.fm - The forward thinking podcast about technology and experience design.
Release Date: 06/01/2017
Episode 53: Signals, Strategy, and Personalization that Connects - with Sarah Fruy
rethink.fm - The forward thinking podcast about technology and experience design.
Listen in to this insightful conversation with Sarah Fruy, a seasoned marketing leader with 20 years of experience, who discusses her transition to a fractional CMO and her consultancy, Resonance Marketing. She emphasizes the importance of a solid data foundation for personalization, highlighting the need for good data hygiene and scalable content. Sarah shares her approach to personalization, focusing on core messaging and user journeys, and the role of AI in automating content recommendations and chatbots. She stresses the importance of maintaining authenticity and human connection, even...
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Episode 52: Untangling Enterprise Data via Ontologies - with Rho Lall
rethink.fm - The forward thinking podcast about technology and experience design.
In this episode, my special guest, Rho Lall, an AI Analytics Engineer, discusses his role in helping executives cut through noise and amplify leadership by bringing clarity to complex problems. He emphasizes the importance of data in AI, likening it to a left tackle protecting the quarterback. Rho highlights the value of AI-note-taking tools for capturing tribal knowledge. We also discuss the need for a clear AI strategy, starting with understanding current data maturity and monetization steps. Ro shared his experience with AI tools like Databricks and Looker, noting their evolving...
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Episode 51: The Architecture of Knowing - with Jessica Talisman
rethink.fm - The forward thinking podcast about technology and experience design.
Today’s special guest, Jessica Talisman, is an Information Architect with over 25 years of experience shaping enterprise architectures, taxonomies, ontologies, and knowledge systems across industries. With a Masters in Library and Information Science and a MicroMasters in Design Thinking, she brings deep expertise in building information frameworks that enhance user experiences, support business goals, and power machine learning. We are having a passionate discussion about data clarity, knowledge sharing, and innovation in this particular area of the enterprise. Jessica dedicates her career...
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Episode 50: Turning Change into Opportunity - with Carmelina Piedra
rethink.fm - The forward thinking podcast about technology and experience design.
In this episode, I sit down with career coach Carmelina Piedra to talk about what really drives career growth and business success. We explore her coaching services that span job seeking, career development, and business support, and why networking delivers far better results (a whopping 70–80%) compared to just sending out applications (only about 10%). Carmelina shares how she tailors her coaching for individuals and groups, including job-seeking cohorts, and breaks down the mix of people she supports: job seekers, proactive career builders, and even businesses and fellow coaches. We also...
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Episode 49: Design Is How Smart Teams Decide - with Pavel Samsonov
rethink.fm - The forward thinking podcast about technology and experience design.
In this conversation, Pavel Samsonov, a Problem Designer, discusses the importance of problem scoping and definition in design, criticizing the linear approach of the Double Diamond model. He emphasizes the need for reflection and feedback loops in the design process, advocating for a more strategic and continuous learning-first approach. We also critique the misguided emphasis on Design Thinking and the democratization of research, arguing for a more integrated and collaborative approach to design within organizations. You may know Pavel Samsonov's work through his writing. He publishes a...
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Episode 48: Transforming the Way Teams Connect to Customer Insights - with Dwayne King
rethink.fm - The forward thinking podcast about technology and experience design.
"In essence, we're bridging the chasm between scattered insights and meaningful outcomes." -Dwayne King Join me and my special guest, Dwayne King, Founder and CEO of Rutabaga, as we discuss a pervasive challenge, the fragmentation and misalignment within product teams. With over two decades in product development and experience transformation, Dwayne has mastered the intricacies of human-centered innovation, UX design, and research. Rutabaga serves as the pivotal System of Action, unifying teams around authentic customer needs and ensuring the accelerated delivery of products that truly...
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Episode 47: Nine Practical UX Research Impact Formulas with Nikki Anderson
rethink.fm - The forward thinking podcast about technology and experience design.
My special guest is Nikki Anderson, who helps User Researchers go from overlooked to indispensable. You can work with Nikki to sharpen your strategy, communicate your impact, and influence decision-making. We're pulling back the curtain today and recording our very first conversation together. Nikki Anderson, a User Researcher with 11+ years of experience, shares nine impact formulas for UX research. The 9 Practical UX Research Impact Formulas help teams unlock less familiar impact areas where we can measure the impact of our work. We also discuss challenges in AI research, including...
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Episode 46: Trustworthy, by Design with Rachel Maron and Sabino Marquez
rethink.fm - The forward thinking podcast about technology and experience design.
You will not want to miss this conversation, trust me. Rachel Maron and Sabino Marquez discussed their work on operationalizing trust and the importance of trust in business. Rachel, co-founder and CEO of Trust Value Management, emphasized the need for trust to be measurable and scalable. Sabino, Chief Innovation Officer of Trustable, introduced the Trust Coherence Algorithm, which he invented, which models trustworthiness as a predictive financial asset. They highlighted the emotional supply chain, the impact of trust on UX, and the importance of trust in customer relationships. We also...
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Episode 45: Config Recap: What Product Teams Need to Know - with Joshua Marowitz
rethink.fm - The forward thinking podcast about technology and experience design.
In this episode, I’m joined by Joshua Marowitz, Staff Product Designer at OneSignal, to unpack key takeaways from Figma’s Config 2025. We dive into quality and craft in human-centric design, and how AI is shaking up the design world, sparking excitement and unease across teams. We also explore today’s biggest challenges in design and product development, and highlight standout moments from the conference, including John Lepore’s vision for designing optimistic futures and Keegan McNamara’s bold take on the “maximalist theory of minimalism.” It’s a rich conversation full of...
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Episode 44: The State of WordPress in Higher Education - Share your voice! - with Rachel Cherry
rethink.fm - The forward thinking podcast about technology and experience design.
WPCampus is launching a major research initiative, “The State of WordPress in Higher Education,” in partnership with Human Made. Join the conversation to explore the current landscape of WordPress in higher ed, uncover key challenges and opportunities, and gain insights into how web teams are shaping the digital future of academia. Project timeline and deliverables May 2, 2025: Launch the survey May 23, 2025: Close the survey July 10, 2025:Presentation webinar on key findings from the survey You will receive an invite upon completion of the survey July 14,...
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