Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery
Release Date: 07/19/2024
How B2B Brands Can Stand Out in a Crowded Market With Amanda Dyson
Revenue Engine Podcast
Amanda Dyson is the Chief Marketing Officer at DemandTec, a Commercial Trade Intelligence platform connecting retailers and CPG partners through one shared system. With more than 20 years of B2B software marketing experience, she specializes in enterprise technology, supply chain, pipeline generation, and go-to-market strategy. She leads DemandTec’s marketing organization and shapes how the market understands its retail trade intelligence platform. Before joining DemandTec, Amanda held marketing leadership roles at FourKites, Blue Yonder, and e2open. In this episode… B2B buyers are...
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How Domain Names Are Shaping Digital Identity and AI Trust With Matt Overman
Revenue Engine Podcast
Matt Overman is the Chief Revenue Officer at Identity Digital, a global internet infrastructure company that operates and supports hundreds of top-level domains. He leads revenue strategy, commercial growth, and partnerships across the company’s wholesale domain network, working with registrars, website builders, AI platforms, and business services. With nearly two decades in the domain industry, Matt brings deep expertise in digital identity, domain distribution, emerging TLD trends, and the role of domains as trust anchors for people, brands, and AI agents. In this episode… Domain names...
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Build vs. Buy in AI: What Enterprise Teams Are Getting Wrong With Eric Williamson
Revenue Engine Podcast
Eric Williamson is the Chief Marketing Officer at CallMiner, an AI-powered customer experience automation platform that analyzes customer interactions to uncover insights and improve service performance. In his role, he oversees global marketing across brand, demand generation, events, and growth strategy. Eric brings more than 20 years of experience across B2B technology, consumer marketing, agency leadership, and content strategy. In this episode… AI is changing the economics of customer service, but the real shift is not just replacing people with bots. Enterprise teams are being forced...
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Building Effective Marketing Engines for Technical Audiences With Matt Lyman
Revenue Engine Podcast
Matt Lyman is the Vice President of Marketing at Flosum, an enterprise Salesforce-native platform for DevOps, data protection, backup, security, and governance. With nearly 20 years of experience across demand generation, ABM, marketing operations, and B2B growth, he leads marketing strategy for technical audiences and helps translate complex products into clear, human-centered messaging. Matt previously held marketing leadership roles at Chef Software and LeanData and brings a people-first perspective shaped by his background in theater and community building. In this episode… Marketing...
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Building a CMO+ Mindset for Modern Marketing With Catherine Solazzo
Revenue Engine Podcast
Catherine Solazzo is the Chief Marketing Officer at Appfire, a leading provider of software applications that help developers optimize their efficiency on platforms like Jira, Salesforce, and monday.com. With over 20 years of experience in marketing and digital transformation, Catherine has led high-performing teams at global tech giants and was recently recognized on the CRN Women of the Channel 2026 list. Under her marketing leadership, Appfire reaches over a million users every quarter through its technical documentation site. In this episode… Marketing today goes beyond just...
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Why Customers Churn (And Why Most Teams Miss It)
Revenue Engine Podcast
Alex Atkins is the VP of Growth and Operations at Sturdy.ai, an AI-powered customer intelligence platform that turns customer conversations across emails, chats, tickets, and calls into actionable insights for B2B teams. Drawing on a background in psychology, communications, marketing, business analytics, and growth, Alex helps teams better understand churn signals, retention risks, and expansion opportunities so they can act faster and more intelligently. In this episode… Customer churn is one of the most significant challenges in business, yet so many teams fail to pinpoint the exact...
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AI-Led, Human-Perfected Marketing Strategies With Nidhi Alexander
Revenue Engine Podcast
Nidhi Alexander is the Chief Marketing Officer and Executive Vice President at Hexaware Technologies, a global technology and business process services company. Nidhi brings a unique background in journalism, which shapes her approach to marketing as a blend of compelling storytelling and data-driven precision. At Hexaware, she focuses on positioning marketing as a direct driver of business growth, aligning brand strategy with measurable revenue outcomes. In this episode… Great marketing today isn’t just about being seen, it’s about being believed. But in a world flooded with...
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AI, Data, and Human Touch in SaaS With Ben Chodor
Revenue Engine Podcast
Ben Chodor is CEO of CallRevu, an automotive technology company delivering AI-driven call analytics and communication solutions to thousands of dealerships across North America. Under his leadership, the company processes nearly 300 million calls annually, turning conversations into actionable insights. A seasoned entrepreneur with over 25 years of experience, Ben has built and scaled multiple SaaS businesses across media, healthcare, and communications, with a strong focus on innovation, data, and the customer experience. In this episode… Every SaaS company is racing to adopt AI, automate...
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Future-Proofing Revenue Engines Using AI With Parry Bedi
Revenue Engine Podcast
Parry Bedi is the Co-founder and CEO of Tingono, an AI-powered platform that helps SaaS companies improve retention and grow revenue by predicting churn and automating customer success workflows. Parry is a serial entrepreneur and former AI leader at Microsoft whose previous startup was acquired by Forrester. With deep experience in machine learning and enterprise software, he focuses on helping businesses turn data into actionable, scalable growth strategies. In this episode… AI didn’t suddenly appear; it’s been quietly reshaping how businesses think about growth for years. But now that...
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Cybersecurity Marketing: Building Trust Instead of Fear
Revenue Engine Podcast
Dhiraj Kumar is the Chief Marketing Officer at Dashlane, a global cybersecurity firm specializing in credential security for businesses and consumers. Under his leadership, Dashlane protects 25,000 businesses worldwide and millions of individual users, boasting high customer retention and a reputation for product innovation. With a background in engineering and leadership roles at companies like Facebook and PayPal, Dhiraj focuses on translating complex technology into customer-centric outcomes and advocating for more sophisticated, business-oriented conversations in cybersecurity. In this...
info_outlineHunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing Officer at Higher Logic, among others. Hunter has been integral in developing marketing strategies that leverage data analytics and customer insights, leading to impactful growth in numerous tech companies.
In this episode…
In a world where retaining customers is just as crucial as acquiring new ones, understanding how to leverage data can be a game-changer. How can businesses effectively use data to enhance their customer marketing efforts and drive long-term success?
According to Hunter Montgomery, a seasoned expert in b2b SaaS marketing with over 25 years of experience, the key lies in harnessing detailed customer data to proactively address their needs and opportunities. He highlights the importance of creating targeted campaigns based on customer usage patterns and engagement levels. By integrating AI to process vast amounts of data, companies can generate actionable insights that inform personalized strategies, resulting in improved customer satisfaction and retention. This approach not only streamlines operations, but also aligns marketing, sales, and customer success teams toward common goals.
In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Hunter Montgomery, Chief Marketing Officer at ChurnZero, to discuss optimizing customer marketing with data-driven techniques. They talk about how proactive customer success strategies can significantly reduce churn, the role of AI in enhancing customer relationships, and the importance of cross-functional alignment.