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The Richard Robbins Show

Release Date: 04/22/2025

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Download Michael’s Lifetime Referral System (LRS): https://richardrobbins.infusionsoft.app/app/form/april-22-2025-lrs-system---michael-waddell

▶️ Book a Coaching Discovery Call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call

🔗 Connect with Richard Robbins on Instagram https://www.instagram.com/richardlrobbins
🔗 Connect with Jaimie Robbins on Instagram https://www.instagram.com/jaimiesrobbins/

Connect with this week’s guest: Michael Waddell 💼✨

Website: https://www.michaelwaddell.ca/
Instagram: https://www.instagram.com/michaelwaddellrealestate/


Welcome back to The Richard Robbins Show! In this episode, Richard and Jaimie Robbins are joined by a truly inspiring guest — coaching member and top-producing real estate agent Michael Waddell from Edmonton, Alberta 🇨🇦.

Michael has taken his real estate business from 0 to 100+ deals using a unique and highly effective strategy that any agent can learn from. His success is built around two powerful pillars:
1️⃣ A Lifetime Referral System that creates long-term, loyal client relationships
2️⃣ A rock-solid Google review strategy that fuels his online reputation and drives new business like clockwork 📈

With 202 Google reviews (and counting!), Michael’s story is a masterclass in how to build trust at scale and stand out in a crowded market. In this episode, he pulls back the curtain on exactly how he did it — and how you can too.

🔑 Key Takeaways:

✔️ Michael’s journey into real estate and how he built a thriving business from the ground up
✔️The very first steps he took as a new agent to get traction
✔️How he transformed past clients into lifelong advocates who consistently send referrals
✔️The power of staying top of mind with small, meaningful gestures:
    ✍️ Handwritten notes
    🎉 Client appreciation events
    🎁 Personalized gifts
✔️Why Google reviews are one of the most powerful tools in his business
✔️His non-awkward approach to asking for reviews (and actually getting them!)
✔️The role of consistency, mindset, and intentionality in his long-term success

🏡 Key Takeaways for Real Estate Agents:

✔️ Build Your Referral Engine
Start early. Focus on relationships over transactions. The Lifetime Referral System works when you treat clients like people, not paychecks.

✔️ Create Memorable Touchpoints
Don’t just close the deal and disappear. Small acts like handwritten notes, check-in texts, or drop-by gifts make a big impact.

✔️ Master the Google Game
Michael’s 202+ reviews are a magnet for new business. Learn his strategy for requesting reviews authentically — and why your online reputation matters now more than ever.

✔️ Be Consistent, Not Complicated
Michael didn’t rely on flashy tactics. He doubled down on systems, stayed consistent, and made it easy for people to refer and review him.

✔️ Stand Out by Showing Up
When you put care, intention, and effort into every client relationship, you become unforgettable — and referable.


After hearing Michael Waddell’s success, it’s clear RRI Coaching gives you the systems and support to build a referral-based business and grow with confidence. If you’re ready to level up and create a business by design, not by chance—RRI is for you. 💼 Subscribe for more real-world strategies from top agents, every week! #CoachingYouToGreatness

#RealEstateSuccess #ClientExperience #ReferralMarketing #GoogleReviewsMatter #RealEstateCoaching #MichaelWaddell #RichardRobbinsShow #TopAgentTips #RealEstatePodcast #RelationshipMarketing #RealEstateBranding #EdmontonRealEstate #YEGRealtor #RepeatAndReferral #RealEstateGrowth 🚀📲🏠

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If you have any questions or would like more information, please reach out to us by reply email or by phone (we answer LIVE during business hours)

📱 1.800.298.9587 | 📧 info@richardrobbins.com

💻 website: www.richardrobbins.com