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Building an Effective PR Strategy for Business Growth

Enrich Your Empire with Richie Huffman

Release Date: 12/16/2024

Leaving Corporate for Franchising: Lessons from Blo Blow Dry Bar’s CEO Vanessa Yakobson show art Leaving Corporate for Franchising: Lessons from Blo Blow Dry Bar’s CEO Vanessa Yakobson

Enrich Your Empire with Richie Huffman

Ever wondered what it takes to leave the corporate world behind and build a thriving national franchise brand? This week on Enrich Your Empire, we sat down with Vanessa Yakobson, CEO of Blo Blow Dry Bar-one of North America’s leading beauty and wellness franchises. We explore Vanessa’s unconventional path from the corporate world and nonprofit fundraising into the fast-paced, high-stakes world of franchise ownership and franchise brand leadership. Vanessa shares how she transitioned into entrepreneurship through family influence, eventually taking the reins of Blo Blow Dry Bar and growing...

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How Real Estate Builds Generational Wealth: Introducing HWG Properties show art How Real Estate Builds Generational Wealth: Introducing HWG Properties

Enrich Your Empire with Richie Huffman

In this power-packed episode of Enrich Your Empire, Richie Huffman, Founder of Huffman Family Brands, sits down with CFO Allan Greenberg to unveil their newest venture: HWG Properties—a real estate investment arm designed to help Celebree franchisees, families, and investors build lasting wealth.  Discover how this innovative model empowers entrepreneurs to invest in income-producing real estate, optimize their tax strategies, and create generational wealth. Richie and Alan dive deep into the benefits of owning vs. leasing, the importance of investing with discipline, and how HWG...

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Scaling your Startup as an Immigrant Entrepreneur show art Scaling your Startup as an Immigrant Entrepreneur

Enrich Your Empire with Richie Huffman

Hear the inspiring entrepreneurial journey of Alex Filipuk, founder of Ideal Siding, in this must-listen episode of Enrich Your Empire with Richie Huffman. Learn how a computer science graduate from Belarus transformed his career from washing dishes to building a multi-million dollar franchise business in North America. Key Insights for Entrepreneurs: Overcoming immigrant challenges in business Digital marketing strategies for lead generation Franchise development and scaling techniques Mindset shifts for successful entrepreneurship Building a business from scratch with minimal...

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The Franchise Leader's Playbook for Rapid Business Growth show art The Franchise Leader's Playbook for Rapid Business Growth

Enrich Your Empire with Richie Huffman

As an entrepreneur, building a thriving franchise business requires a unique set of leadership skills and operational strategies. In this episode of Enrich Your Empire, you'll go behind the scenes with Mark Lubin, the Chief Development Officer of Celebree Enterprises, to uncover the secrets to their rapid franchise expansion.  Learn how to take a proactive approach to talent acquisition and team alignment, ensuring your marketing, sales, construction, and real estate divisions work seamlessly together. Learn how to foster a culture of continuous improvement, leveraging constant feedback...

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Entrepreneurship & Parenting: How to Apply Business Strategies to Family Life show art Entrepreneurship & Parenting: How to Apply Business Strategies to Family Life

Enrich Your Empire with Richie Huffman

Great leaders don’t just build businesses—they build strong families. In this episode of Enrich Your Empire, Richie Huffman reveals how the same leadership, goal-setting, and strategic planning that drive business success can be applied to parenting and family life. Joined by his wife, Dawn Huffman, and guest host Sam Commodari, Richie discusses how business owners and family entrepreneurs can create a vision-driven household, maintain work-life balance, and ensure their family is aligned with their long-term goals.  🔹 Key Takeaways for Working Parents & Business Owners: How...

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Franchise Success Secrets from IFA President Matt Haller show art Franchise Success Secrets from IFA President Matt Haller

Enrich Your Empire with Richie Huffman

In this episode, Richie Huffman sits down with the President of the International Franchise Association (IFA), Matt Haller. This is a must-listen for any entrepreneur considering franchising their business, as well as current franchise owners looking to grow and improve their franchise system. Richie and Matt discuss the important role the IFA plays in protecting, enhancing and promoting franchising as a business model. He shares how the IFA educates and supports both franchisors and franchisees, helping them navigate the complexities of franchising and build successful businesses....

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The Entrepreneurial Mindset show art The Entrepreneurial Mindset

Enrich Your Empire with Richie Huffman

In this episode, you'll discover powerful insights into cultivating an entrepreneurial mindset that drives consistent progress and growth for your business. Hear from seasoned business leader and CEO Richie Huffman and his mentor, Chris Steer, as they reflect on the lessons learned in 2024 and share their strategies for maintaining momentum and achieving success. Key takeaways include: Mastering the art of small, daily wins and continuous improvement - rather than focusing solely on big, one-time achievements. Balancing the high-intensity demands of entrepreneurship with the need for a more...

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Building an Effective PR Strategy for Business Growth show art Building an Effective PR Strategy for Business Growth

Enrich Your Empire with Richie Huffman

In this episode of Enrich Your Empire, Richie Huffman sits down with Kelly Hammond, Chief Strategy Officer at Fishman PR, to discuss the power of proactive public relations (PR) and how to build an effective PR strategy that drives lasting brand impact. Kelly shares insights on overcoming common misconceptions about PR, including the importance of proactive, ongoing brand storytelling versus reactive, crisis-driven PR.  The conversation also covers tips for measuring PR success, leveraging executive expertise for thought leadership, and choosing the right PR agency partner. Kelly...

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Family Business, Entrepreneurship, and Confidence with Brittany Gentry show art Family Business, Entrepreneurship, and Confidence with Brittany Gentry

Enrich Your Empire with Richie Huffman

In this heartfelt and inspiring episode, we sit down with Brittany Gentry, an entrepreneur and owner of Celebree School of East Louisville, to discuss her journey of personal growth, entrepreneurship, and building a legacy. Brittany shares the impact of her mentor, Doc Gentry, and the lessons she’s learned from her family’s entrepreneurial roots. She opens up about overcoming fears, navigating challenges, and finding confidence as she and her family prepare to open their first Celebree School in Louisville. From stories of family farm tours and family partnerships with Richie Huffman to...

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Buying a Franchise: Why Meet the Team Day is a Game-Changer show art Buying a Franchise: Why Meet the Team Day is a Game-Changer

Enrich Your Empire with Richie Huffman

Ever wondered why some franchise partnerships thrive while others falter? Tune in to uncover why "Meet the Team Day" is a game-changing step in the franchise process. This exclusive two-day event is your golden opportunity to connect with the executive team, experience the support system firsthand, and gauge the true potential of your future franchise. In this episode of Enrich Your Empire, I'm joined by Celebree School's VP of Franchise Sales and Development Kim Wolff. We’ll reveal how this event is not just a meet-and-greet but a vital part of assessing potential future success. Learn how...

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More Episodes

In this episode of Enrich Your Empire, Richie Huffman sits down with Kelly Hammond, Chief Strategy Officer at Fishman PR, to discuss the power of proactive public relations (PR) and how to build an effective PR strategy that drives lasting brand impact. Kelly shares insights on overcoming common misconceptions about PR, including the importance of proactive, ongoing brand storytelling versus reactive, crisis-driven PR. 

The conversation also covers tips for measuring PR success, leveraging executive expertise for thought leadership, and choosing the right PR agency partner. Kelly provides actionable advice to help business leaders maximize their PR investment and transform their brand through strategic, data-driven PR efforts.

Whether you're a franchise brand looking to boost local visibility or an emerging company seeking national awareness, this episode offers valuable insights to develop a winning PR strategy that delivers measurable results.