Drew Norton: Redefining What Sales Really Means | The Ripple Effect Podcast
The Ripple Effect Podcast with Steve Harper
Release Date: 10/28/2025
What the Best Leaders Can't See About Themselves (The Ripple Effect Podcast ft. Brian Vogel)
The Ripple Effect Podcast with Steve Harper
Picture your ideal Tuesday. You come in with a clear head, a short list of things that actually matter, and a couple of hours of uninterrupted time to think strategically about where you're taking this thing. Now picture your actual Tuesday. Six fires before noon. Three decisions that landed on your desk that someone else should have made. A calendar that left no room for anything except reacting. And somewhere around four in the afternoon, the quiet feeling that you've been incredibly busy and somehow accomplished nothing. If that second picture is more familiar, this episode is...
info_outline
You Were Creative Once. Find Your Way Back. (The Ripple Effect Podcast ft. Maria Gatling)
The Ripple Effect Podcast with Steve Harper
When was the last time you made something? A drawing, a photo, a collage, a doodle in the margin of a notebook. Something you made with your hands because something in you wanted to. Most of us have to think about it. And the longer we think, the further back the answer goes. Somewhere along the way, we handed our creative lives back. Not all at once, and not on purpose. Just gradually, between the jobs and the responsibilities and the screens and the schedules, the things we used to make got quietly set aside. And we told ourselves we’d get back to them. And then we didn’t. And eventually...
info_outline
The One Thing Your Competition Can Never Buy or Copy (The Ripple Effect Podcast ft. Joe Fusco)
The Ripple Effect Podcast with Steve Harper
Here's a question I want you to think about before you hit play. When was the last time you felt like the work you were doing actually mattered? Not mattered as in the numbers went up or the boss was happy. Mattered in that way where you finished a day and felt genuinely full rather than just done. Most of us have forgotten what that feels like. Or maybe we never had it to begin with. This conversation goes deep on that. My guest Joe Fusco and I got into what actually makes a company great, why people don't fit in a spreadsheet no matter how hard we try to make them, and what it really...
info_outline
Hurricane Katrina at 21: The Story the Media Never Fully Told featuring Sandy Rosenthal
The Ripple Effect Podcast with Steve Harper
Most of us have been there in some form or another. You know the truth. You can see it. You can feel it. And everywhere you look, the official version of events tells a completely different story. The institutions say one thing. The media repeats it. Slowly, the narrative everyone keeps hearing becomes the narrative everyone starts to believe, even when it is wrong. Sandy Rosenthal refused to let that happen. Twenty-one years ago, when Hurricane Katrina struck New Orleans and the floodwaters rose and swallowed whole neighborhoods and displaced hundreds of thousands of people, the country...
info_outline
Pressure-Proof Leadership with Claire Hayek (The Ripple Effect Podcast)
The Ripple Effect Podcast with Steve Harper
Be honest. When’s the last time you actually felt calm, not just looked calm? Because those are two very different things, and most of us have gotten so good at faking the second one that we forget what the first one even feels like. You handle the hard conversation. You keep your voice steady in the meeting that’s falling apart. You hold it together for everyone else in the room. And then later, alone in your car or lying awake at night, it all comes flooding back. That gap between performing calm and actually being calm is something my guest today has spent her entire life studying,...
info_outline
Is Your Survival Brain Leading Your Team? (The Ripple Effect Podcast ft. Dr. Annie Campanile)
The Ripple Effect Podcast with Steve Harper
Most of us have spent years learning how to communicate better. Better words, better models, better frameworks. And yet somehow the same conflicts keep happening, the same conversations keep getting avoided, and the same people keep making the room tense the moment they walk in. Dr. Annie Campanile has a different theory about why, and it starts somewhere most leadership training never goes. Watch to learn what's actually driving workplace conflict beneath the surface, why the protective patterns you developed as a kid are probably still showing up in your leadership today, and what your...
info_outline
Honest Thoughts on Surviving Online Hate (The Ripple Effect Podcast ft. Ileana Garcia: Part Two)
The Ripple Effect Podcast with Steve Harper
If you listened to Part 1, you already know Ileana Garcia doesn’t hold back. Part 2 goes somewhere I honestly didn’t expect when we sat down to record it. We start with something that still visibly stings a little: the Wall Street Journal feature that was supposed to be a proud moment for her and instead turned into something else entirely. Ileana walks me through what actually happened behind that headline, and by the end of that story, I understood exactly what her brother meant when he called it “engagement by enragement.” Ileana tells me about the anonymous accounts that stitched...
info_outline
What Dating Looks Like After 50 (The Ripple Effect Podcast ft. Ileana Garcia)
The Ripple Effect Podcast with Steve Harper
Have you ever had that moment where you realize the life you built isn’t actually the one you want anymore? Today’s guest knows that feeling better than almost anyone I’ve talked to on this show. Ileana Garcia (you probably know her as Illy in the Streets on TikTok) has spent the last few years turning her gray divorce and everything that followed into some of the most honest and funniest content out there. If you’ve ever gone through a divorce after 50, or you’re staring down starting over at 50 and wondering if you have it in you, this conversation is going to feel like sitting...
info_outline
An AI That Answers Leads Before You Even Wake Up (The Ripple Effect Podcast ft. Austin Willman)
The Ripple Effect Podcast with Steve Harper
If you run a business and have ever lost a customer because you didn’t call them back fast enough, this one is going to sting. A lead comes in, life happens, and by the time someone picks up the phone, that customer has already booked with whoever responded first. My guest, Austin Willman, built his entire business around fixing that exact problem. He started in door-to-door solar sales, learned the home services world from the ground up, and turned that experience into an AI voice agent that helps contractors and roofers respond to leads the moment they come in, rather than 2 days later. ...
info_outline
Your Phone Is Making You Lonely (The Ripple Effect Podcast ft. Julie Sands)
The Ripple Effect Podcast with Steve Harper
You already know the feeling. You put your phone down after an hour of scrolling and somehow feel more drained than before you picked it up. Maybe you’re in a room full of people you love, and everyone’s looking at their screen instead of each other. Maybe you’ve been quietly wondering if the way you’ve been living and connecting is actually working for you anymore. If any of that sounds familiar, this conversation is going to feel like coming up for air. I brought Julie Sands back into The Ripple Effect Podcast, and I’ll be honest with you: time completely disappeared during this...
info_outlineIf you think sales is about slick pitches and perfect scripts, think again.
I’ve met a lot of sales professionals in my career, but few bring the heart, humility, and wisdom that Drew Norton does. In this episode of The Ripple Effect Podcast, Drew joins me to talk about what it really means to lead with authenticity and sell with purpose. He’s passionate about helping people realize that sales isn’t just a job. It’s a mindset.
Drew Norton, known as The Everyday Sales Leader, is a dynamic self-development coach, sales consultant, and co-host of The Everyday Leader Podcast. With a background spanning sales, hiring, recruiting, leadership, and training across diverse industries, he’s a seasoned expert in cultivating individual and organizational success. His career journey encompasses a proven track record in sales, and he’s passionate about translating his wealth of knowledge into actionable insights, empowering others to achieve their career aspirations in sales and leadership.
Drew is a member of The Church of Jesus Christ of Latter-day Saints and served a mission in the Utah Ogden Mission. Originally from southeastern Arizona, Drew cherishes the values of small-town life. He and his wife have been married for nearly 13 years and are blessed with four children. A sports enthusiast, he cheers on the Notre Dame Fighting Irish, Utah Jazz, and Denver Broncos. His love for the outdoors extends to hunting and side-by-side riding. A private pilot, Drew also enjoys the freedom of flight.
From the outside, Drew looks like a high-performing sales professional (and he is), but what makes him special is how deeply he connects the dots between selling, serving, and living with purpose. He’s led multimillion-dollar sales teams, trained professionals across industries, and now helps business owners, entrepreneurs, and leaders discover how sales can transform every part of their lives, from how they lead at work to how they communicate at home.
Going deeper, he shares the story of a near-death experience with his six-month-old son, and how that terrifying moment taught him lessons that go far beyond business.
If you’ve ever said, “I’m not in sales,” this episode is your wake-up call. Because the truth is… we’re all in sales. Why? Watch till the end!
Ripple with Drew Norton
Website: sales.theeverydayleader.co
Instagram: https://www.instagram.com/theeverydaysalesleader/
LinkedIn: https://www.linkedin.com/in/theeverydaysalesleader/
YouTube: https://www.youtube.com/@TheEveryDaySalesLeader
TikTok: https://www.tiktok.com/@theeverydaysalesleader
Facebook: https://www.facebook.com/theeverydaysalesleader
Tune in to The Everyday Leader Podcast: https://www.theeverydayleader.co/podcast
Ripple with Steve Harper
Instagram: http://instagram.com/rippleon
Facebook: https://www.facebook.com/rippleon
X: https://twitter.com/rippleon
Website: http://www.ripplecentral.com