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Ep. 49. What kind of emotional connection do you want with your audience?

Leadership communications with Rob Cottingham

Release Date: 10/24/2019

Ep. 51. Zoom in on your audience show art Ep. 51. Zoom in on your audience

Leadership communications with Rob Cottingham

Having trouble connecting emotionally with a speech you're writing or rehearsing? Maybe it's because you're trying to speak to the whole audience instead of just one person. This episode, here's why you may want to take a leaf from TV cop shows and zoom way in. (Note: This is episode of the podcast includes mild profanity: The word "bullsh*t" is used several times.) Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "Looking Back," "Lost Days," "Hold Music" and "Here's...

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Ep. 50. The Pigeon of Dorian Gray show art Ep. 50. The Pigeon of Dorian Gray

Leadership communications with Rob Cottingham

I'm always telling you to tell stories... so for the 50th episode of the podcast, I'm going to share one of my own. It's about what a dead pigeon taught me about being a good speechwriter. Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "More On That Later," "Places Unseen," "Sad Marimba Planet," "Small Steps," "It Was Like That When I Got Here," "Landing" and "Solutions (c)." Used under a Creative Commons license. Photo: Dawood Javed on Unsplash  

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Ep. 49. What kind of emotional connection do you want with your audience? show art Ep. 49. What kind of emotional connection do you want with your audience?

Leadership communications with Rob Cottingham

Coming up empty as you try to write your speech? Wondering why your presentations aren't landing quite as well as you know they should? You probably know you should connect emotionally with your audience — but maybe you need to think through just what kind of emotional connection you're both looking for. This episode, we look at six kinds of emotional connection, and how you can build them: confidence, trust, understanding, appreciation, shared values and what I call the mensch factor. Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/)....

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Ep. 48. Find your speaker superpowers in your origin story show art Ep. 48. Find your speaker superpowers in your origin story

Leadership communications with Rob Cottingham

For some reason, we love to hear how superheroes got their powers — their origin stories. And audiences will want to hear yours, too. Here's how to tell the story of how you got here in a way that connects with your audience and even moves them to action... faster (cough) than a speaking bullet. Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "Swiftwind," "Twitter Will Kill Us All," "Pensacola Twilight," "Atmospheres" and "Thoughtful." Used under a Creative Commons...

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Ep. 47. Careful with that spotlight! show art Ep. 47. Careful with that spotlight!

Leadership communications with Rob Cottingham

As leaders, it can be tempting to forget that not everyone likes being the centre of attention. And when you have an audience, you can all too easily throw a harsh, unforgiving spotlight onto someone who isn't ready for it. This episode, we look at how to wield your audience's attention responsibly, whether it's from the stage or online. Links: Skip Weisman was kind enough to let me share his story with you. https://www.yourchampionshipcompany.com/ Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere...

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Ep. 46. Ep. 46. "Long Shot" and why speakers and speechwriters need some one-on-one time

Leadership communications with Rob Cottingham

This summer’s film Long Shot is an entire movie about how speechwriter and speaker relate to each other. And it has something to teach us about making that relationship work — and how the key ingredient is time. If you're thinking of catching it, the movie's a lot of fun, even if (or probably because) it isn't exactly a documentary portrayal of political speechwriting. Charlize Theron and Seth Rogen are great, and their chemistry is super (although, ahem, that's a line I don't recommend speechwriters cross with their clients). Links: Most important, props to Long Shot's writers, Dan...

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Ep. 45. What HBO can teach us about how NOT to write a speech show art Ep. 45. What HBO can teach us about how NOT to write a speech

Leadership communications with Rob Cottingham

What does a speech look like stripped of the craft of speechwriting? HBO's hit show Succession gave us a glimpse with a hilarious eulogy delivered by character Connor Roy... and in the process, helps speechwriters and speakers avoid delivering dull, lifeless speeches. Links: Here's that eulogy: https://www.youtube.com/watch?v=VEdOB9OIh70. Succession on HBO: https://www.hbo.com/succession. The writing credits for that episode of Succession go to series creator Jesse Armstrong (https://twitter.com/jessearmstrong1), writer Georgia Pritchett (https://twitter.com/georgiapudding) and story editor...

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Ep. 44. Speakers, have a seat (in the audience) show art Ep. 44. Speakers, have a seat (in the audience)

Leadership communications with Rob Cottingham

You can write a speech for a someone. Read it through. Rehearse with the speaker. But you won’t really know how effective it is unless you’re there when they deliver it. This episode: why speechwriters should fight for a spot in the audience, and how to use it to write better speeches. Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/). Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "You're Enough (version a)," "Start the Day" and "Not My Problem." Used under a Creative Commons license. Photo: Jonas Jacobsson on...

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Ep. 43. Ep. 43. "How do you do, fellow kids?" Speaking to young audiences

Leadership communications with Rob Cottingham

A lot of speakers who'd happily get up in front of a thousand-person audience start getting the shakes at the thought of speaking to children or (gulp) teens. Fortunately, we have child-and-teen author Robin Stevenson here to share her experience speaking in front of countless school auditoriums and classrooms. She'll tell us how you can keep your next young audience rapt from beginning to end. About my guest: Robin Stevenson is the award-winning author of 25 books of fiction and nonfiction for kids and teen, including the Stonewall Honor book Pride: Celebrating Diversity and Community. Robin...

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Ep. 42. Speechwriters of the world, unite! Creating communities of practice: interview with Elana Aptowitzer show art Ep. 42. Speechwriters of the world, unite! Creating communities of practice: interview with Elana Aptowitzer

Leadership communications with Rob Cottingham

Writing is usually a pretty solitary pursuit. But solitary doesn’t have to mean isolated. Find out how Elana Aptowitzer created a community of speechwriters inside the Canadian public service — and how you can start building a community of your own. About my guest: Elana Aptowitzer heads up speechwriting at Canada’s Department of National Defence. She launched the federal government's first speechwriters' community of practice, where public service speechwriters can share tools, resources and best practices. In the last three years, she has received several awards for continual...

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More Episodes

Coming up empty as you try to write your speech? Wondering why your presentations aren't landing quite as well as you know they should? You probably know you should connect emotionally with your audience — but maybe you need to think through just what kind of emotional connection you're both looking for.

This episode, we look at six kinds of emotional connection, and how you can build them: confidence, trust, understanding, appreciation, shared values and what I call the mensch factor.

Music: Theme: "Good Times" by Podington Bear (http://freemusicarchive.org/music/Podington_Bear/).

Incidental music by Lee Rosevere (https://leerosevere.bandcamp.com/) including "In a Moment," "Under Suspicion" and "Places Unseen." Used under a Creative Commons license.

Photo: Will O on Unsplash