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001: Sujan Patel on Building Business Relationships, SEO, and 100 Days of Growth

The SaaS (Software as a Service) Business Podcast

Release Date: 09/21/2015

019: A Campaign Against Email Attachments with Dave Koslow show art 019: A Campaign Against Email Attachments with Dave Koslow

The SaaS (Software as a Service) Business Podcast

In this episode of the SaaS Business Podcast, Ron Gaver’s guest is Dave Koslow, co-founder of DocSend. Dave and Ron discuss how Dave and his co-founders discovered the problem that led to the creation of DocSend, a document sharing and monitoring tool. Dave details the various ways DocSend provides users with seamless, real-time feedback, listing its advantages over tools like email attachments and screen-sharing programs. This, in turn, opens a conversation about promoting asynchronous communication for business success and how businesses can use DocSend to bridge the communication divide...

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

Lincoln Murphy’s focus is customer success. He’s currently the growth architect at , where he creates blueprints and playbooks for customer success managers and leaders. In the past, he founded and led customer success at . Using customer success to drive growth across the entire customer lifecycle, he has helped over four hundred SaaS and enterprise software companies accelerate growth and retain valuable customers. Contents On the website, click any timestamp to start listening to the episode at the noted location. Intro Pre-SaaS Career in Supply Chain Management  Early...

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

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The SaaS (Software as a Service) Business Podcast

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Sujan Patel shares excellent marketing and growth tips for SaaS business owners based on his ten years of Internet marketing experience.

 

Introduction

Sujan Patel started his first business selling cars parts while in high school. While the business was not a great success due to a lack of business acumen, he learned SEO in the process. His SEO skills would serve him well in years to come.

 

Sujan dropped out of college to found Single Grain, a digital marketing agency. Single grain eventually became one of San Francisco's leading agencies boasting such high-profile clients as Intuit, SalesForce, Random House, Sony Pictures, and Yahoo. In 2014, Sujan sold his holdings in Single Grain and took a job as VP of marketing at the SaaS company When I Work—as a vacation (he does not like to be bored).

 

Together with Colin Matthews, Sujan has founded ContentMarketer.io, a SaaS product to help marketers automate content promotion efforts.

 

During the Christmas holidays of 2015, he and Rob Wormley "accidentally" wrote the ebook 100 Days of Growth while brainstorming growth strategies. (He would later write: "It's been one of the most productive Christmas's ever!")

 

Sujan is also a regular contributor to The Wall Street Journal, Forbes, Entrepreneur, Business Insider, and INC. Magazine. He has written on such varied topics as accelerators, mentorships, productivity hacks, online resources, success habits marketing skills, team building, content marketing, and growth strategies.

 

Key Segments

     [00:45] Please sign up for the SaaS newsletter to get notified when each podcast is released.

     [01:25] Ron talks about today's guest, Sujan Patel.

     [02:50] Sujan talks about the first business he started while in high school.

     [04:05] What has remained the same with SEO over the years?

     [04:40] Sujan dropped out of college to start his company, Single Grain.

     [05:00] Single Grain was started three times.

     [06:15] Sujan brought on a partner to help with the business side of Single Grain.

     [10:10] What problem does the SaaS product When I Work solve?

     [12:10] Changing someone's habits is the hardest sell.

     [13:00] Why did Sujan start ContentMarketer.io?

     [15:20] How does ContentMarketer.io work?

     [18:40] How did Sujan and Rob Wormley write the ebook 100 Days of Growth "by accident"?

     [24:05] Sujan contacted everyone mentioned in 100 Days of Growth and generated a lot of buzz.

     [24:30] What's in the book? How is it structured?

     [26:30] Email is so easy to use and it's free!

     [30:15] What SEO tools does Sujan recommend?

     [31:30] What are the best resources to learn copywriting?

     [32:40] How can you use content as a marketing tool?

     [34:40] Sujan's favorite marketing hack is T-shirts customers can wear.

     [35:50] Think about how your marketing products/emails will look on mobile.

     [37:00] Cold outreach is a lost art. Sujan does one call a day with somebody new.

     [38:20] Build relationships before asking for help.

     [39:10] Sujan recommends a few resources. 

 

Resources Mentioned

     SaaS Business Podcast 

     Single Grain 

     When I Work 

     ContentMarketer.io 

     Lukewarm emailer 

     Attach 

•     100 Days of Growth by Sujan Patel and Rob Wormley 

     Startup Foundation Slack group 

     Instapage 

     MailChimp 

     AWeber 

     SujanPatel.com 

     35 Best Digital Marketing Slide Decks 

     SumoMe 

     Hello Bar 

     SEMrush 

     Buzzsumo 

     Copyblogger 

     Copy Hackers 

     Facebook Page Plugin 

     Inbound 

     Content Marketing Institute 

     Launch by Jeff Walker 

     The Hard Thing About Hard Things by Ben Horowitz 

     Daily Rituals: How Artists Work by Mason Currey